How to make a good hotel budget —— Six points that must be considered in making a good hotel budget

How to make a good hotel budget —— Six points that must be considered in making a good hotel budget

How to make a good budget is a problem faced by managers. New Year's Eve? . Below, I will tell you six points that must be considered in making a good hotel budget. I hope it will help you!

Thoughts on Dilution of Newly Added Local Hotels' Tourists

When making a budget, you must not neglect the analysis of new competitors. With such a large market share, the purpose of new entrants is obvious, and they just want to share a piece of the target market. For new entrants, ordinary old hotels like to form alliances, which is not desirable. ? Natural selection, survival of the fittest In addition to preventing new entrants, we should also draw them in when necessary to discuss the future market operation direction.

For new entrants, the only rule to consider is that the tourism market has been divided into a piece of cake. How to keep this cake from being diluted requires high-end marketing means and excellent marketing ability. But when making a budget, try to consider the dilution factor to make the budget more accurate.

Contribution of future exhibitions and other major events to the hotel market.

The grand event is actually very simple. Take Shenzhen as an example, there are high-tech fairs, medical equipment exhibitions, cultural fairs, automobile exhibitions, hotel supplies exhibitions, gift exhibitions, furniture exhibitions and so on every year. It is very important to look at the number of exhibitions in a city to reflect its comprehensive strength.

More exhibitions naturally promote the economic development of the city, bring more business-oriented tourist groups to the hotel industry, and bring the most direct income to the hotel. Therefore, when making a budget, we must take into account what major events will be held in our city in the coming year and the benefits that major events may bring to the hotel industry. Once these benefits are divided, how much will fall on our hotel?

We should fully analyze and consider how to maximize the hotel revenue during the grand event through our regional advantages and excellent marketing methods, so as to make the budget work more accurate.

Business data of the hotel in the last year

The operating data of the hotel in the latest year should include: actual operating data and budget data. When making the business budget for the new year, we should find out these two data and see what laws and changes exist between the actual business data and the budget data of the past year. Is it overfulfilled? Still didn't finish the task? Cause analysis, find out the crux of the problem, virtually set the direction for the new year's operating income.

Industry annual floating standard reference

The so-called industry standards are only empirical, and there are no specific documents and scientific standards. In terms of budget, we usually insist on an increase of 5% on the basis of the performance of the year? 8%, 5% is the lower limit, and 8% is the relatively high point. For newly opened hotels, we may take an increase of 8% from the high point, and for hotels that have been in business for more than five years, we may take an increase of 5%, but this is only relative data, and there is no iron law. The specific situation also needs to be demonstrated according to various data to formulate reasonable budget data.

Analysis of competitive hotels of the same grade around.

The ancients said: Know yourself and know yourself, and you will be invincible. Only by fully understanding the operation of hotels of the same grade around us, that is, the so-called competitors, can we know how big the market share was in the past year and be more confident and relaxed about the market situation in the next year.

In the process of analysis, we should not only analyze its income, but also understand and analyze the tourist source structure, so as to better and more accurately understand the tourist source structure in this area.

It takes a long time to extract the analysis data of competitors at the same level around the hotel, so don't avoid it? Don't burn incense at ordinary times, cram for Buddha's feet temporarily? . At the end of each month, the hotel marketing department is required to analyze the surrounding competitors of the same level and issue a monthly marketing analysis report. The usual accumulation can only be used at critical times.

Reflections on the development of local economy

Every year, the government issues the Government Work Report, which gives a detailed description and analysis of the urban economic development in the past year, and also knows the future urban economic trend and government planning. Second, you can learn about the relevant data of local tourism and hotel market through the Tourism Bureau. Has the relevant data increased or decreased in the past year? How much impact will this trend have on the operation of our hotel in the new year?

Maybe I think these things are too macroscopic to make an accurate judgment. In fact, it is not difficult to analyze these data. As long as the data is in hand, how to analyze it depends on you. As long as you put your heart into it, your budget will be more accurate and brilliant than others.

;