What's the difference between a gold card and a Puka card in a cold pavilion?

Gold card is 8.8% off and Puka is 9.2% off.

2. Is breakfast different?

Jinka: I enjoy a free breakfast when I check in. Puka: There is no free breakfast.

3, the integral is different

Gold card: official website reservation points1:3; Puka: official website booked points 1:2.5.

4. Check-out time is different

Gold card: check-out can be delayed for 2 hours; Puka: You can check out late 1 hour.

5. The planned retention time is different.

Gold card: the latest appointment time is 20: 00; Puka: The latest booking time is 19:00.

Extended data

Hanting Hotel Group has mid-range "All Seasons", standard economy "Hanting Express" and 100-yuan hotel "Haiyou Inn". In addition, Hanting has just merged into Starway Hotel and will be positioned as a characteristic non-standard mid-range hotel in the future.

Brand name should be divided into several levels: first, the name of the enterprise, then the brand name of the business sector under the enterprise, and third, the product brand under each business sector. These names can be exactly the same or completely different. If it is a single brand name, it is beneficial to market cognition, and because there is only one name, it saves a lot of marketing expenses.

"But this simplistic naming method is equivalent to putting eggs in a basket. Once a product or a department has a business problem, it will affect the whole enterprise. On the other hand, if you use more than one brand, you can diversify your business segments and products in different positions. In case of any brand problems, it will not directly affect other businesses.

Of course, the marketing expenses are definitely higher. Xu Huchu, a global partner of Booz Company in the United States, told this reporter that Hanting obviously chose to separate the group name from the brand name for the sake of diversification strategy. Multi-brand can reduce the risk of brand injury and make the positioning of each brand clearer.

References:

Baidu encyclopedia-Hanting