? If the cabinet industry wants to enter the engineering market, it must aim at the large public decoration market.

When it comes to decoration, many people can tell a thing or two, but when it comes to public decoration, some people should be confused. "What is public decoration?" She asked the reporter when interviewing Hu Yanan, secretary-general of the Kitchen and Bathroom Engineering Committee of the China Building Decoration Association on May 8.

Public decoration is the professional market for public building decoration, which corresponds to the professional market for residential decoration. It mainly involves the decoration of public buildings such as hotels, restaurants, transportation spaces, and museums. Public decoration companies are generally relatively large in scale and relatively strong.

Hu Yanan said that in the context of the general trend of fine decoration in real estate, the amount of fine decoration projects will become increasingly larger, and public construction decoration will intervene in a professional operation mode. Therefore, cabinet companies must learn to Dealing with the public equipment market.

There are many concerns in the engineering market

As an imported product, cabinets have mainly appeared in the form of customized non-standard products in China’s development history of just more than ten years. At present, most cabinet companies Mainly focusing on the home decoration market, while a few companies are trying to develop the real estate engineering market.

In the future, the fine decoration market will be the general trend. The cost, quality, time, health and other value advantages reflected in fine decoration are increasingly recognized by consumers. Cabinets as a There is huge market development space for supporting parts for kitchen decoration.

The early stages of development of anything are always full of pain, and the fine decoration market is no exception. The lack of a complete quality control system, overemphasis on cost control, and lack of experience have all led to the unsatisfactory fine decoration of some real estate projects.

Zhang Qimao, assistant to the engineering director of Xiamen Jianpan Bathroom Co., Ltd. (Gold Medal Cabinet), said that Gold Medal Cabinet faces three problems when dealing with developers: First, some developers are not standardized and professional; During the project advancement process, there is a lack of planning and high randomness, including constant changes in plans and materials, extreme compression of the construction period, etc. This makes cabinet companies very passive and also affects the quality of the project.

The second is the problem of payment. A few developers will use various excuses to delay the payment of goods, which consumes a lot of energy of cabinet companies to collect payment. It also affects the cooperation between supply and demand, resulting in a lose-lose situation. The result appears. To this end, we hope that *** will introduce mandatory policies, just like when clearing up the problem of payment arrears for construction projects, requiring the issuance of certificates by decorators and material suppliers as a prerequisite. Only in this way can the chaos be corrected, and only in this way can fine decoration be truly promoted. The healthy and sustainable development of the market will produce win-win or even multi-win effects.

The third is the issue of market regulation. Nowadays, many no-name companies use low prices to compete maliciously or obtain projects through various relationships, but they are actually incapable of doing a good job. This disrupts the order of the industry and ultimately hurts the most. is a consumer.

In addition, Li Bingxiang, engineering director of Zhongshan Xinshanchuan Industrial Co., Ltd. (Piano Cabinet), told reporters that when cooperating with large developers, because interior designers are more professional, the water and electricity markings are relatively accurate. , no need to redo modifications. However, when cooperating with some small developers, unprofessional designers sometimes appear, and the road construction team does not work according to the drawings, leading to chaotic management. “We need to redesign the cabinets and re-route the water and electricity levels when installing the cabinets, causing time and space. Waste of resources".

The public decoration market is a trend

Regarding the unprofessionalism of developers, Hu Yanan said that it is understandable. When finely decorated houses were not popular, fine decoration projects were also new to developers. A series of internal systems supporting the fine decoration are also in the process of being created.

However, the era of finished homes is an irreversible trend. In 2010, the proportion of newly opened properties with fine decoration was: 70% in Shenzhen, 60% in Guangzhou and Shanghai, 50% in Beijing, and 20% in Chongqing and Chengdu. In the future, with the expansion of the fine decoration market, developers will not be able to withstand such a large amount of work in terms of human and financial resources, and they will not be able to purchase fine decoration by themselves. "For this reason, a model will emerge, in which decoration companies cooperate with developers. The hard-decorated house project has been completed," Hu Yanan said.

In terms of category and nature, fine decoration belongs to the category of residential decoration. However, according to the regulations on fine decoration, there are requirements for the qualifications and scale of the decoration company. Therefore, in the future, fine decoration can only be done by companies. Installation companies to undertake projects.