Overview of Holiday Inn

But after establishing the first few holiday hotels by self-financing, Mr. Wilson soon realized that it was difficult for him to expand the hotel on a large scale to meet the increasing demand of customers. So, he began to let investors buy the brand right of Holiday Inn, and they built and operated the hotel themselves. This decision made Mr Wilson a pioneer in the expansion of the world hotel industry by introducing franchise mechanism, and the hotel industry commented that Mr kemmons wilson changed the development history of the world hotel industry.

In addition to introducing the franchise mechanism, Mr. Wilson has also caught another good opportunity-the interstate highway system in the United States is extending to the whole country. Holiday Inn quickly became the most attractive hotel in the United States after World War II with its positioning as a medium-priced hotel, thoughtful, warm and comfortable service and unique franchise mode. By the end of 195s, there were 1 holiday hotels in America. By 1964, the number reached 5; By 1968, the number of holiday hotels had exceeded 1. When the interstate highway construction in the United States draws to a close, Holiday Inn Group has begun to develop near the airport, downtown and suburban office buildings, and holiday hotels have spread all over the United States. In 1968, the first holiday hotel in Europe opened, and in 1973, the first holiday hotel in Asia opened its doors to welcome guests. At this time, Holiday Inn has been developing at a high speed. Every two and a half days, a holiday inn will open somewhere in the world, and Holiday Inn Group will become the first catering and hotel group with a business scale of 1 billion US dollars in history. Mr. Tan Hanhui, manager of China Department of Holiday University, is familiar with the essence of the development history of holiday hotels because he wants to teach the employees of 26 holiday hotels in China the development process of holiday hotels and the standardized management mode of holiday hotels. He said: The development process of Holiday Inn is actually a process of innovation. Thanks to innovation, Holiday Inn will always be at the forefront.

Innovations began in the first Holiday Inn: telephone, TV and air conditioner were installed in every room, free parking was provided, children under 12 lived with their parents for free, and restaurants, swimming pools and conference facilities were set up in the hotel. With these innovations, Holiday Inn quickly established itself in the United States at that time. The most historic innovation is that in the late 195s, after Mr. Wilson opened several holiday hotels, he found that it was not enough to expand the scale quickly by himself, thus introducing franchising into the hotel industry. This innovation provided a brand-new idea and the best model for the development of the world hotel industry, and world-class hotel groups were able to grow rapidly. At the same time, in order to support the operation of franchise hotels, Mr. Wilson started Holiday University to conduct comprehensive training for operators and employees who joined holiday hotels, which enabled franchise hotels to maintain unity with holiday hotels in all aspects.

in the years that followed, the innovation of Holiday Inn continued.

in the 196s, Mr. Wilson, who has been engaged in building materials and decoration products business, turned his holiday hotel into his biggest customer. He set up a hotel service center to encourage hotels to buy building materials and decoration products from the hotel service center to ensure uniform standards in hotel decoration. Finally, the guest commented: When you wake up from a dream, it is difficult to tell whether you are in Nevada or California at once, because holiday hotels all over the country are the same. However, there is a unification that brings great convenience to the guests, that is, Holidex, the first computer-based booking system in holiday hotels, allows guests to book any holiday hotel through computers, and this system has been started in other hotels soon and has been used ever since. Every day, more than 437, rooms of Holiday Inn are booked through the Holedex system, and Holiday Inn is called the leader of computer reservation system by the industry. The innovation of Holiday Inn in 197s was the first to promote the invention of collect 8 calls. In order to make it easier for guests to inquire about the price of Holiday Inn and other information, Holiday Inn bought a special number of 1-1－8－HolidayInn in the telephone office, and all calls to this number were paid by Holiday Inn, which pushed the service level of Holiday Inn to another peak. Nowadays, 8 toll-free telephone has been widely used all over the world, and it has even become a standard for providing thoughtful service to customers.

adopting the centralized commission payment system, the computer management system of LANmark comprehensive hotel and providing internet booking are the innovative actions of Holiday Inn in the 198s and 199s. The creation of Holidome indoor entertainment center with glass ceiling, E-Zone electronic game hall and children's suite are the innovations of Holiday Inn in improving service facilities. Innovation has brought eternal status and reputation to Holiday Inn. In the mid and late 197s, there was fierce competition in the hotel business market for business guests and tourists. Other hotel groups, including hotels not belonging to the middle market, drastically reduced prices and increased facilities to attract customers. At that time, Holiday Inn Group found that some hotels were aging, the market was divided up, the business objectives were not in line with the trend, and holiday brands were declining.

In the early 197s, BASS Hotel Group has been seeking business development opportunities outside the beer brewing industry. Based on Crest Hotel Group, Bass Hotel Group has good conditions for developing global hotel business. However, if we want to truly develop globally, we must expand outside the company's home country. Before choosing Holiday Inn, BASS had considered several hotel groups including Ramada, Radisson and DunfeyOmni, but Holiday Inn showed BASS many selling points, including its well-known brands. In August 1988, BASS signed an agreement with Holiday Inn International, and the acquisition was completed in 199.

BASS Company has formulated a new strategic policy for Holiday Inn Group to develop a global brand, and then Holiday Inn has strengthened and adjusted its market promotion, and expanded its own types of hotels and services.

In the summer of p>1991, BASS Company moved the headquarters of Holiday Inn from Memphis to Atlanta. Although Memphis has been the holiday headquarters for about 4 years, Atlanta has a good infrastructure and transportation network connecting the world. At the same time, BASS Company believes that Atlanta's international status will help Holiday Inn become an international group.