What does CYTS's vertical integration strategy include?

CYTS has adopted vertical integration strategy, related diversification strategy, unrelated diversification strategy, adjustment strategy, acquisition and joint venture strategy in combination with its own reality and market conditions.

Vertical integration strategy: after the reform and listing of China Travel Service, China Travel Service has been continuously integrated into the tourism resource market and developed reception resources such as hotels and Wuzhen scenic spots. In 2005, China Youth Travel Service Shanshui Hotel Management Company was established in Shenzhen Shanshui Hotel with an investment of 96 million yuan. At present, CYTS has three landscape economy hotel chains in Shenzhen. At present, the hotel business is based in Shenzhen and Beijing, forming two core business areas around Bohai Sea and Pan-Pearl River Delta, and gradually becoming a first-class mid-range business hotel chain brand in China. In 2007, CYTS invested 355 million yuan to hold Wuzhen Guzhen Tourism Investment Co., Ltd., Tongxiang City, Zhejiang Province. CYTS integrates downstream sales channels by controlling tourism resources (scenic spots, hotels, transportation and land agencies) to achieve vertical integration. It is a strategic reserve for long-term development and strives to build an international brand tourism operator.