Deep thinking

Tourism is a new way of rural tourism "img _ height =" 635 "img _ width ="1920 "data-src ="//imgq7.q578.com/ef/0828/341f40905ee88a08.jpg ". When it comes to pastoral complex, everyone unconsciously thinks of rural tourism. In my impression, the pastoral complex seems to be engaged in tourism and vacation. In fact, China's rural tourism has experienced more than 30 years of development, much earlier than the pastoral complex. The pastoral complex was first put forward on 20 17, which is a new sustainable development model for tourism development and rural construction to meet the needs of the new normal development. These two concepts emphasize the leisure function of rural space. Many people can't tell the difference. Some people even simply think that rural complex is equivalent to rural tourism. Now let's analyze their differences from both theory and practice!

What's the difference between rural complex and rural tourism?

1, different development concepts-pastoral complex adds the concept of pastoral community on the basis of modern agriculture and leisure agriculture.

Pastoral complex is a comprehensive development model of characteristic villages and towns that integrates the functions of "modern agricultural leisure tourism pastoral community"; However, rural tourism mainly relies on rural agricultural industry, landscape, folk culture and other resources to carry out leisure tourism, sightseeing and holiday development, excluding the construction of pastoral communities.

2. Different ways of development-the pastoral complex integrates the concept of multi-function and pays more attention to the integration and innovation of industry and space.

Pastoral complex is a cross-industry and multi-functional comprehensive planning, a multi-functional and multi-format commercial structure, and ultimately a broad space for the development of rural social industries.

Rural tourism is changing from "small local tourism" to "global tourism", from rural sightseeing to rural leisure vacation to experiencing rural lifestyle, which is also the inevitable trend of rural tourism development in the new period.

3. Different development factors-pastoral complex is the integrated development of agriculture, cultural tourism and new countryside.

Pastoral complex mainly includes agriculture, cultural tourism and new countryside. Agricultural development should be based on the concept of green cycle and digital agriculture, combined with advanced production technology, using efficient facilities and equipment, developing modern agriculture and agricultural products processing industry, improving rural productivity, increasing farmers' economic income, and leading farmers to the road of modern agricultural development. The development of cultural tourism needs to rely on agricultural land and villages, combine agriculture, industry, culture, exhibition and trade, develop new formats such as creative agriculture, leisure agriculture and exhibition agriculture, enhance agricultural value, and promote industrial integration and urban-rural integration; The construction of new countryside is mainly to improve the quality of life of farmers and enrich their spiritual life by improving village infrastructure, strengthening village beautification and greening, improving living environment and increasing entertainment facilities.

Rural tourism focuses on rural pastoral landscape, agricultural production activities and special agricultural products, and develops leisure activities with different themes such as agricultural tour, fruit tour, flower tour, fishery tour and animal husbandry tour to meet the psychological needs of tourists to experience agriculture and return to nature.

Three minutes! Small cases let you know about pastoral complex and rural tourism!

The Best Place for Rural Tourism Development in China —— wucun

Speaking of wucun, few people may know what this place is, but the name Wuzhen is familiar to everyone. Wuzhen, a thousand-year-old town with a long history and profound cultural heritage. In order to respond to the call of building a "beautiful China" and promote the process of building a "beautiful countryside", Wuzhen International Tourism Zone has started the wucun project around the strategic goal of "1 big Wuzhen drives 16 small Wuzhen", relying on the brand effect of Wuzhen tourism and the superior geographical location and ecological advantages of Hongqiao Village.

Tourism is a new way out for rural tourism "img _ height =" 489 "img _ width ="1003 "data-src ="//imgq7.q578.com/ef/0828/056ab32271 8b 3924. jpg "src = wucun, located 500 meters north of Zhaxi Historic District in Wuzhen, is an ancient village with a long history, close to the Beijing-Hangzhou Grand Canal, with a total area around the characteristics of rural villages in the south of the Yangtze River. The village consists of four sections: fine agricultural products planting and processing area, farming activity experience area, educated youth culture area and boat culture area. A series of supporting service facilities, such as hotels, homestays, restaurants, entertainment and landscapes, are suitable for tourists to "eat, live, travel and buy entertainment" and complement each other with the Dongximen Scenic Area in Wuzhen. It is a new tourist and holiday destination scenic spot in the ancient town, ancient street and ancient village.

Tourism is a new way out for rural tourism "img _ height =" 570 "img _ width ="1020 "data-src ="//imgq7.q578.com/ef/0828/3a02b9f60d2b0ea4.jpg "src ="/a224. Positioning: experiential boutique farm

Wucun project is positioned as an "experiential boutique farm" development. On the basis of emphasizing the protection of rural texture, the international advanced concept of "farm holiday" is introduced to create a traditional living atmosphere of typical farming culture in Jiangnan water towns, making it a "peach blossom garden" suitable for modern people to spend their holidays.

Tourism is a new way out for rural tourism "img _ height =" 658 "img _ width ="1015 "data-src ="//imgq7.q578.com/ef/0828/d7FC5B 6230C02adc.jpg "src =" Layout: dynamic and static.

With the full-scale trip to wucun, a green pastoral scene in the south of the Yangtze River, which is intertwined with water networks, comes into view. From the overall planning, compared with traditional hotels, wucun is a medium-sized hotel with scattered facilities and rooms as its core. Among them, wucun basically retains the original dwellings and forms a characteristic homestay plate, which is mainly "quiet" in function and "repairing the old" and "supplementing the old" in architecture; The peripheral expansion area of the accommodating plate forms a supporting plate for leisure and entertainment experience. The function of this plate is mainly "moving" and the building is mainly "new".

Tourism is a new way out for rural tourism "img _ height =" 546 "img _ width =" 906 "data-src ="//imgq7.q578.com/ef/0828/6e0458a1dec82ae0.jpg "src ="/a2008. Accommodation plate is divided into seven theme accommodation groups, such as Taoyuan, Bamboo House, Fisherman, Rice Warehouse, Mill, Wine Cellar and Educated Youth Age, based on the details of building facade, surrounding small landscape and symbols of cultural elements. These seven B&B groups are undoubtedly important representatives of wucun's architectural culture. For the transformation of these B&B groups, the designers have always followed a rigorous attitude, trying to maintain the original living state, and more designs have kept the original state of the village to the greatest extent in the interpretation of courtyard landscape and indoor theme elements. The surrounding supporting areas include food center, activity center, Qingdun, Wu Dun, picking area, barbecue picnic area, small zoo and other groups.

Tourism is a new way out for rural tourism "img _ height =" 437 "img _ width =" 716 "data-src ="//imgq7.q578.com/ef/0828/1c92d8ff6fcf9e/kloc-0. Operation: One-price all-inclusive and CCO service mode are organically combined.

As an innovative scenic spot in Dawu Town, wucun has also made new attempts in the operation and management of scenic spots. At present, there are two kinds: non-accommodation all-inclusive and accommodation all-inclusive, in which the non-accommodation all-inclusive content includes one round trip to wucun, one special meal in wucun and one special activity experience in wucun; All-inclusive accommodation at least includes round-trip tourist bus from Wucun to Zhaxi Scenic Area, Wucun special catering (during the stay), Wucun special drinks, Wucun special snacks, Wucun special activity experience, Zhaxi Scenic Area tickets, etc.

Tourism is a new way out for rural tourism "img _ height =" 477 "img _ width =" 714 "data-src ="//imgq7.q578.com/ef/0828/0d08218768d/kloc-0. 7a 3 b. jpg Generally speaking, Xinxiang village tourism and manor economy represented by wucun are quite different from ancient town tourism represented by Wuzhen Dongzha Zhaxi. At the same time, the rural agricultural customs and original ecological natural experience provided by wucun are a supplement to the existing cultural experience of Wuzhen Dongxizha Scenic Area. Wucun itself preserved the texture and context of the original village to the greatest extent in the design process. Here, no matter the house used by customers, the pond at the head of the village, the rape field, or the vegetable field in the garden in front of the house, the lotus pond, the fish pond and the field path, the most common natural landscape design techniques in rural areas in the south of the Yangtze River are adopted. It is these ordinary things that can be seen that bear the homesickness of many tourists and narrow the distance between scenic spots and tourists.

Out of the natural scenery, let's see what kind of sparks can be collided by natural fusion technology!

Meet at the most beautiful point C in Yimeng —— Yinjiayu pastoral complex

Yinjiayu Pastoral Complex Project is located in Quanzhuang Town, northwest of Yishui County, covering an area of about 37.8 square kilometers. Based on the farmland, mountains, water system and other resources in the project area, with the theme of ecological leisure, the project will be built into a comprehensive development complex integrating agricultural tourism, agricultural ecological sightseeing, agricultural leisure and vacation, zero agricultural residue and organic agricultural products, and it is committed to building the project into Yimeng highland and a model for rural revitalization in Qilu.

Tourism is a new way out for rural tourism "img _ height =" 617 "img _ width ="1076 "data-src ="//imgq7.q578.com/ef/0828/db67ec76c2333d8c.jpg ".

Yinjiayu makes the countryside go further to the ideal. The experience here is more trendy, the agriculture is more scientific and technological, and the future is more ideal, which can satisfy all the fantasies of tourists about poetic pastoral life: visiting the park during the day, seeing green mountains and green waters, seeing peach trees and flowers, and playing theme pavilions; Stay at night, watch the stars and the quiet countryside, and overlook the light show.

Layout: "Five Golden Flowers" Theme Pavilion of Yimeng bloom Agricultural Theme Experience Park will take you into the future.

Yinjiayu Garden Complex "Five Golden Flowers" consists of five theme pavilions: Aerospace Experience Pavilion, Taiwan Province Style Experience Pavilion, Fish and Vegetable Life Experience Pavilion, Orange Cloth Children's Aesthetic Experience Pavilion and Happy Mango Experience Pavilion.

Tourism is a new way out for rural tourism "img _ height =" 710 "img _ width ="1262 "data-src ="//imgq7.q578.com/ef/0828/ 222 f 474 dabed 0 cf. jpg "src =" The International Aerospace Science and Technology Experience Center, jointly built with Beijing Museum of Aeronautics and Astronautics, covers more than 90 experience projects such as aerospace, aviation, navigation, aerospace defense, etc. Here, you can experience fish scale diving, stars landing on the moon, how to train astronauts to travel in space, how to set up a rocket space station, what a wormhole in space looks like, and meet aliens in hyperspace!

Tourism is a new way out for rural tourism "img _ height ="1036 "img _ width ="1398 "data-src ="//imgq7.q578.com/ef/0828/ E 2 f 97 eeba 4 ace 95. jpg "src =" Taiwan Province Customs Experience Hall is a comfortable space with Taiwan Province customs as the main experience element and integrating "eating, traveling, interacting and shopping". There are two characteristic scenes in the museum: Rainbow Family Village and Alishan Shenmu, and six customs zones, namely Taipei, Tainan, Taichung, Kaohsiung, Hualien and Hsinchu Station, are set up by the train around the island. Here, you can deeply experience the delicacies and romance of Taiwan Province Province, a treasure island, and start a brand-new rural tourism experience.

Tourism is a new way out for rural tourism "img _ height =" 928 "img _ width ="1398 "data-src ="//imgq7.q578.com/ef/0828/ab9ea1a0ce9f40fd.jpg ". Fish and vegetables is a natural restaurant, where fish are raised without changing water, fertilizing or growing vegetables, and special western food, traditional hot pot, coriander, fruits and vegetables are also set up. Here, the 360 transparent central kitchen in the center of the venue makes the dining return to nature and delicious. This is an ecological, environmental, healthy and organic green world, and we can feel the mystery of natural integration of science and technology together!

Tourism is a new way out for rural tourism "img _ height =" 711"img _ width =" 870 "data-src ="//imgq7.q578.com/ef/0828/a9d9cf3478bf4b5.jpg "src = With the theme of "panoramic natural aesthetic experience", the Orange Cloth Aesthetic Experience Museum will create three characteristic experience areas: fantasy forest, magical ocean and international village, and guide children to paint their own imagination of nature with brushes, observe nature like artists, explore the unknown like explorers, understand the world like scientists, and open a lively and interesting road to popular science!

Tourism is a new way out for rural tourism "img _ height =" 526 "img _ width =" 872 "data-src ="//imgq7.q578.com/ef/0828/bad2be8343e250bc.jpg "src ="/a2020/img/data. Happy Mango Experience Paradise, an indoor experience paradise based on the top ten well-known IP of Hunan Satellite TV, mainly includes ten theme areas, such as Happy Base Camp, Everyday Progress, Real Man, I am a Detective, and I am in the Sound. Here, you can experience the same game played by big stars on TV, and participate in real-life CS fierce fighting, trampoline climbing, immersive script killing, military life experience, food tasting and so on. This is a paradise for creating happiness, where you can relax and replenish energy.

Tourism is a new way out for rural tourism "img _ height =" 668 "img _ width ="1268 "data-src ="//imgq7.q578.com/ef/0828/820b 967bd830485a.jpg "src ="/a2008. After reading five exhibition halls, I still want to see the strawberries in the sky in Yinjiayu. Red, white and lovely, put them all in the basket. It's not too comfortable to pick strawberries standing, but there is no super intelligent and high-tech strawberry greenhouse in other places. The hundred peach forests in the ancient hometown have begun to take shape. In the ten-mile peach forest where "peaches fly and flowers burn", you can "have three lives and three lives".

Tourism is a new way out for rural tourism "img _ height =" 345 "img _ width =" 491"data-src ="//imgq7.q578.com/ef/0828/8f2851e747e79fe4.jpg ". In the future, there will be more "creativity+technology+green" agriculture in Yinjiayu. Now, colorful Guyuan sightseeing area, Gushang Taoyuan planting area, science and technology agricultural planting area, forest fruit agricultural planting area, creative agricultural planting area and other characteristic formats are all ready to go.

Management: the practice of "six modernizations" promotes rural development

The successful practice of "land equity, organic production, quality traceability, enterprise management, intelligent management and rural scenic spot" has made Yinjiayu Village the first demonstration village for the development of organic industry in Shandong and the fourth in China.

The cooperative was established in Yinjiayu Village at the end of 2065438+2004. The village party branch took the lead in establishing the Jinlongshan Agricultural Cooperative, and 347 villagers joined the cooperative, with village collectives accounting for 38% and members accounting for 62%, creating a new model of "52 1" in which the interests of "five guarantees and one rescue" are linked.

Tourism is a new way out for rural tourism "img _ height =" 584 "img _ width =" 884 "data-src ="//imgq7.q578.com/ef/0828/067a9cf5cebc652d.jpg "src ="/a2020/img/data. According to the standard of organic production, the idea of enterprise management and the idea of Internet marketing, the cooperative has successively developed new late-maturing peach varieties of Qiu Jin Redmi and Yingshuanghong, and implemented standardized management, with organic formula fertilization 100%, biological control 100% and traceable quality 100%.

"Yimeng Jinlong Mountain Xiantao Sweet Night", the cooperative registered the trademark of "Hundred Peach", and Jinlong Mountain Peach was certified as three major organic products by China, the United States and the European Union. The products are sold to the first-tier cities of "North, Guangzhou and Shenzhen", and the brand marketing footprint is all over the country.

Tourism is a new way out for rural tourism "img _ height =" 473 "img _ width =" 709 "data-src ="//imgq7.q578.com/ef/0828/e921c6b5c7339.jpg "src ="/. The cooperative has now developed organic peaches 178 1 mu, built two 10,000-ton constant-temperature warehouses and four automatic screening lines. At the same time, the development goal of "ensuring one production and expanding the second production" was established, and a series of organic peach powder products were developed.

In 2020, the cooperative will pay dividends of 410.4 million yuan, and the village collective will increase its income by more than 500,000 yuan. Through land dividends, cooperative workers' wages, production benefits dividends, personal rewards and other means, the villagers have truly realized that "the pockets are bulging and the days are rich."

In the implementation of the "Household Connection" project in Yinjiayu Village, based on the reality, the unique architectural style of Yimeng Mountain was integrated on the basis of the old houses, and more than 30 high-end boutique homestays such as Yunshuijian Boutique Hotel, "Nongjiale Yang Kang Hotel", "Meet Quanxiang" Yang Kang Hotel and "Quanxiang Renjia" Nongjiale were upgraded, which effectively promoted the development of tourism services in the village and created a unique beautiful countryside.

Tourism is a new way out for rural tourism "img _ height =" 401"img _ width =" 869 "data-src ="//imgq7.q578.com/ef/0828/d32398bc6fe7923f.jpg "src ="/A223. Nowadays, in Yinjiayu Village, spacious roads, row upon row of buildings, neat streets and lanes, garden-like villages, garden-like courtyards, farmland, mountains and rivers set each other off, and a beautiful and livable rural picture with green mountains and green waters and homesickness is gradually unfolding from point to surface.

Take stock of the similarities and differences between them.

In terms of industrial development, rural tourism in wucun and Yinjiayu pastoral complex, rural tourism in wucun is mainly for leisure and holiday, while Yinjiayu pastoral complex has a deep industrial foundation. On the basis of its own characteristic industrial resources, make it bigger and stronger, form geographical indication products, and increase farmers' production and income; In landscape construction, they all focus on the original ecological features, scenery, customs, customs and flavors of the countryside, which is the support for realizing differentiation and the important support for cultural experience, customs and landscape construction; In the integration of production and city, urban and rural development needs to establish an effective communication mechanism. Rural tourism in wucun should undoubtedly be an important channel for the exchange of personnel, information and funds, but the radiation mode and transformation mode of urban flow to rural areas need to be improved. Yinjiayu rural complex can promote the deep integration of urban and rural people through its universal influence on rural people, including the change of villagers' production and lifestyle and the development of surrounding resources.

Rural 4.0 Mode: Rural Complex is becoming a new outlet for rural tourism!

A perfect rural complex should be an organic integration of agriculture, processing industry, manufacturing industry, catering industry, accommodation industry and other industries, and it is an urban-rural complex. It is a sustainable development model of rural construction to meet the needs of new era and new normal development, which is essentially different from other traditional rural tourism.

In the final analysis, rural tourism is to let tourists really feel the culture and warmth of the countryside. As a new format of rural tourism, rural complex contributes to the transformation and upgrading of rural construction from the perspective of "increasing agricultural efficiency, increasing farmers' income and increasing rural greening", and becomes the adhesive of urban and rural development, exploring diversified settlement modes for farmers, maintaining rural characteristics, realizing modern residential functions, providing the best space for equalization of urban and rural infrastructure and public services, and realizing multi-field docking between urban and rural areas.

In the future, with the rural tourism planning and urbanization development more and more closely linked with the construction of new socialist countryside, the rural complex will realize the historic transformation of rural development!

Author: Ma Qingxin of Beijing Futong Environmental Engineering Co., Ltd.

Tourism is a new way out for rural tourism "img _ height =" 278 "img _ width =" 714 "data-src ="//imgq7.q578.com/ef/0828/92b14bef545250be.jpg ".