How to be a good hotel promoter

First, maintain a good personal image; Personal image includes a person's clothing and hairstyle, conversation and behavior, knowledge structure, moral cultivation, communication skills, etc. Survey results show that when two people meet for the first time, 55% of the first impression comes from your appearance, including your clothes, hairstyle, etc.; 38% of the first impression comes from a person's demeanor, including your gestures. The temperament, voice, intonation, etc. conveyed by each other, and only 7% of the content comes from simple conversations. In other words, 93% of the first impression is about your appearance.

Second, establish a scientific and reasonable knowledge structure; if you want to stand on your own in the market, you must establish your own, necessary, scientific and reasonable knowledge structure, so that the entire knowledge system is in a "T" shape. Expand. Among them, the vertical expression of "T" should have considerable depth and professional thoroughness to meet deeper needs; the horizontal expression should have a certain breadth and accommodate multi-faceted and multi-disciplinary knowledge to meet the needs of work and life. , communication and other aspects of needs.

As a promoter, you must first be proficient in the professional knowledge of the products you sell, just like the vertical direction of the "T", the more professional the better. Be an expert in the industry you are in (at least the products you sell) and use your professional knowledge to convince your customers. This is an important prerequisite for achieving sales. But at the same time, we must learn to dive deep and express it in the simplest language, because not every consumer can understand profound professional knowledge; secondly, we must master the knowledge of related industries, just like the horizontal direction of the "T" , encompassing many aspects and fields, thus forming a certain breadth. The sales process is actually a process of communication and information transmission. There are all kinds of consumers and people from all industries. If you only understand your industry or product, how can you communicate with all kinds of consumers?

Third, have good adaptability; adaptability is the basic ability that sales positions must have, and it is also one of the most important abilities. There is a saying that makes sense: "The only constant in this world is that it is changing." The world is changing every day, and promoters often encounter emergencies in their daily work. If these emergencies are not properly handled, they will have a serious impact on sales and even the company.

For example, if you are introducing a product you sell to a customer, and when you are about to make a sale, a customer suddenly comes over and says that the product he bought two days ago is not working satisfactorily. , want to return…. If this matter cannot be handled properly, the consequences can be imagined. There are many examples of this, such as: a new product that just came out of the warehouse cannot be used normally, after placing an order, you are told that this model is not available, you promised to go to the customer's home to help with debugging, but found that there is no one in the technical service department... What should you do?

Fourth, make your own daily work plan;

As the old saying goes: "Everything will be done if you are prepared, and if you are not prepared, it will be ruined." Only by making arrangements in advance, having a plan, clarifying the goals of the struggle, and having specific work and activity procedures can we effectively reduce the blindness of the work and rationally arrange manpower, material resources, financial resources, and time. , so that work and activities can be carried out in an orderly manner.

Let me tell you an example from personal experience. It was a weekend, and the business in the color TV area of ??the shopping mall where I lived was very good. Because the 25-inch high-definition TV has a beautiful style, unique functions, and a relatively favorable price, and no other brand has a 25-inch high-definition TV, this TV was sold out in a short time. I called the office to ask for the goods, and the office informed me that the supply had been sold out. Other shopping malls were fully booked, and I ended up losing sales of more than a dozen units. Afterwards, the reason was analyzed. It was because the sales situation during the weekend was not taken into account on Friday and there was no plan to purchase goods, which affected weekend sales. Situations like this are completely avoidable, such as: When should we promote which products? How should promotional gifts be distributed? When to go to the inventory? How to make a purchase plan? What should you do before the promotion, etc.? All of these can be arranged in advance in the plan, so as not to be rushed and confused

Fifth, communicate well with manufacturers, merchants and colleagues;

Manufacturers, that is, The product you sell is your natal family, which is also your boss who pays you wages.

Communicate well with manufacturers to get the resources you want, such as policies, special offers, and other related support, etc. Only with these resources can you fight better and work more smoothly and with ease.

The merchant is the mother-in-law of the product you sell. After the manufacturer transfers the product to the mother-in-law (that is, the dealer), you are responsible for promoting sales. Many resources are in the hands of merchants, such as the location and size of product placement (which will directly affect your sales); what goods to purchase? How much? When to enter (this also directly affects your sales structure and commission rate) and so on. .

Colleagues can be your competitors or other product promoters who have nothing to do with you. Many people think that there is nothing to communicate with competitors. Besides, if you want to communicate with them, they may not be willing to communicate with you! In fact, there is no need for us to be incompatible with our competitors, especially employees in the position of promoters, who look up and down every day.

Sixth, study diligently and persistently;

Studying can keep you from being eliminated; studying diligently can make you better or get promoted; studying diligently and persistently , can make your life more meaningful than others