What is the business philosophy and enlightenment of Japanese hotels?

Facing the Japanese experience, people try to study and explain it from various aspects, one of which is the marketing concept of Japanese enterprises. It is this unique marketing that makes Japan go from the mainland to the world, creating one world famous brand after another and occupying one international market after another.

First, the management concept of Japanese hotels

The management concept of Japanese hotels is gradually produced by the continuous development and progress of traditional ideology and culture. It is an important factor in the formation of Japanese hotel business model.

1. Concept of social interests

The concept of social interests advocates that the profit of hotels is the way to repay and serve the society. The core of enterprise management is to implement the principle of social domination in all production and sales activities. The concept of social interests is mainly reflected in the hotel's emphasis on national interests, employee interests, customer interests and hotel interests. The main social responsibility of the hotel is: the hotel provides convenience for improving social life and relaxing people through its own business, and generates appropriate profits in the process, which is the basic mission of the hotel. This is how Japanese hotels pursue the unity of economic and social benefits. They think that the country is the mother of hotels, and hotels can only grow and develop when the country is strong. Therefore, the management goal of the hotel is consistent with the development goal of the country. Compared with European and American hotels, Japanese hotels have a strong sense of country. Among the "seven spirits" of the famous Matsushita Company, the first one is "the spirit of serving the country through industry".

2. The concept of building a country by quality

Due to the lack of resources in Japan, hotels regard service quality as the lifeline of the rise and fall of hotels and compete for quality. The hotel first works hard on design. They think that modern competition is design competition. The quality of the environment, the most fundamental is the level of design. From the designer's hand, the hotel environment is at a higher starting point from the drawing. In the fierce competition, the most important thing is how to flexibly adapt to the changes in customer demand, take "customer first" as the highest guiding principle of hotel management, and go all out to improve service quality.

Second, the Japanese hotel business model

1. Three pillars of hotel survival

"Service quality, customer first and management" are called the three pillars of Japanese hotels' survival. Service quality determines the degree of customer satisfaction with the hotel and the position of the hotel in the competition, which is the foundation of the hotel's survival. Japanese hotels that attach importance to service quality should start with details, such as preparing slippers, guiding guests into the room, handing towels to wipe their hands, etc. All these reflect Japanese hotels' meticulous care for customers and their emphasis on service quality; In Japanese hotels, customers are "God", and hotels not only regard customers as "parents of food and clothing", but also regard customers as the foundation of survival. Therefore, all hotels will serve customers and provide convenience for guests into social policies and social training; This customer-oriented strategy is also reflected in the internal operation of the hotel in the course of operation, and establishes the concept of customer first. In Japanese hotels, hotel management is not limited to the service process, but involves the design of hotel environment and other aspects. Panasonic has repeatedly warned employees that "the company will not go bankrupt if it achieves the best quality", which reflects that the hotel will not go bankrupt if it achieves the best service quality.

2. The sharp weapon of expansion

The so-called sharp weapon of Japanese hotels is hotel style. Japanese hotel style is impressive in management. The style of hotel staff is completely different from that of western hotels. They pay attention to reputation and save "face", and there are self-esteem and inferiority in their personality. A strong sense of love and dedication is reflected in business activities, which is an extremely important spiritual resource of the hotel.

Third, the inspiration for the development of China hotels

1. Attach importance to and admire the traditional culture of China.

Among China's traditional cultural classics, The Art of War is highly valued and respected by Japanese enterprises. Sun Tzu's Art of War has been introduced into enterprise management and commercial competition since the early 1960s. Yu Chun, a famous Japanese strategist, once said: "The growth of Japanese entrepreneurs in the world's advanced enterprises today is mainly taken from Sun Tzu's Art of War." Japanese entrepreneurs believe that the competition in shopping malls is ever-changing, and it is difficult for large enterprises to stand on their feet without superb strategies and tactics. Hotel management is the same, so arming hotel staff with China's classic works is of great help to modern managers.

2. Hotel culture determines the hotel management mode.

After World War II, Japan combined western culture with traditional social culture and formed a national cultural model of "Confucian culture+western technology". On this basis, Japanese hotels combine the ever-changing world with their own experience and form a unique Japanese business model. The core of this model is what I call "harmony with foreign talents". This is the foundation of the traditional management system with family consciousness and group spirit as the core, which integrates the globalization, efficiency and stability of modern large-scale industrial production methods and can maintain harmonious coexistence, interdependence and interdependence in business activities. In essence, the spiritual source of harmony is Confucianism. When Japanese hotels use it to deal with interpersonal relationships, they pay attention to cooperation with people, pursue harmony with people, and consciously restrain themselves at all times. Because the concept and meaning of "harmony" emphasize human subjectivity, this produces the same concept, collectivism and team spirit of Japanese hotels. Some advantages of Japanese hotel management model can be used for reference for China hotels to form their own hotel culture model.

3. The management concept determines the orientation of the hotel.

Business philosophy is the guiding ideology and code of conduct for hotels to engage in business activities. It is a guide to hotel management activities and a product of certain social and economic development. In the long-term business activities, Japanese hotels have formed the concepts of social interests, employee interests and hotel interests. Under the influence of the concept of social interests, hotels always measure their business behavior by whether it harms society. As a result, there is an obvious dual trend in the value goal of Japanese hotels-pursuing economic benefits and social benefits. Due to the lack of resources and limited potential in Japan, Japanese hotels put forward the concept of building a country by quality. That is, emphasizing the quality of service. The concept of building a country by quality in Japanese hotels is worth learning.

4. Create the future world

Japanese hotels use the means of continuous subdivision and innovative methods to make their services present various forms. They will be divided into countless grids in terms of gender, age, nationality, region, culture, politics and economic income. , and construct and establish specific groups on the surface to locate services in these groups; In-depth tracking of consumer desire, so that services continue to extend. For example, Japanese society has entered an aging era, and hot springs that specialize in treating various diseases of the elderly are highly respected. Hot spring hotel builds rooms and hot spring pools suitable for the elderly around their living needs; Manufacturing, selling and leasing all kinds of nursing equipment for the elderly; Providing nursing services for the elderly; Provide all leisure travel, fitness, culture and entertainment, beauty and makeup related to the elderly. In this way, the elderly have no worries in their later years, and the hotel can also benefit from the new service. China has also begun to enter an aging society. Obviously, "silver-haired people" are a potential consumer group. In short, hotels must learn. Exploring and discovering the future, as well as the future world, must also rely on hotels to develop and create.