Traditional Culture Encyclopedia - Hotel accommodation - How to find liquor customers?
How to find liquor customers?
Choosing online channels to find customers in the network era is a certain way of market development. Searching customers according to the Internet can save manpower cost, material cost and capital cost. And according to the internet channel, you can easily grasp the detailed information of each brand.
Common online channels are: Alibaba.com, JD.COM Mall, Tmall, Taobao and other self-built website platforms.
Second, offline channels.
Contact local hotels with good scale. General hotels will have the demand for white wine and red wine. When visiting, bring new products to taste for free, and get on well with the person in charge of the hotel, which will get twice the result with half the effort.
It's important to see if you can call your potential customers through the company's resources, because I usually call to find out where they buy wine, because people who love to drink are basically fixed in buying wine, so you just have to try it.
Generally, large wine producers will give buyers an area. First, they need to investigate the sales of various wines in their respective regions, and then make a work plan.
On the basis of understanding, I have a certain understanding of the sales situation and marketing strategies of competitors' similar products, and then choose the channels and marketing methods that suit me.
After entering the channel, follow-up services should also be kept up, which can help dealers promote sales and give dealers business confidence.
Marketing strategy, ways to find customers;
The first method: customer referral method, that is, referral method, allows customers who have signed the bill to introduce their customers and friends to the merchants. This way, the transaction rate is high, and it is easy for merchants to get new customers. This method is very effective.
The second method: strange visiting method refers to the form of visiting companies, families and individuals at home. This method is more suitable for newcomers who have no customer resources but the transaction rate is not high.
Third, take the telephone as the carrier to find customers in a targeted and planned way, with a wider scope and time saving.
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