What are the professions of AE, AD, and AM?

Account executive, also known as AE, is the abbreviation of the English term Account Executive. It refers to the specific person in charge of executing advertising business in an advertising company. The "AE" system is relatively popular in the advertising industry in countries such as the United States and Japan. To implement the "AE" system, advertising companies must have an in-depth understanding of advertisers' situations. Within an advertising agency, an "AE" is actually an account agent. He must have a relatively in-depth understanding and research of the nature of advertisers, business principles, policies, products being marketed, customers, competitors, advertising budgets, etc.

AD (Account Director, which can be translated as account executive, is called a market supervisor in most Chinese clothing companies. It is an important position in the clothing industry. Its main responsibility is to act as the company and store The bridge and link between the company, that is, all relevant work of the company must be communicated to the store through the AD staff. At the same time, the store also feeds back various information to the company through the counterpart AD staff.

Assistant lobby manager ( Assistant manager) is generally a position set up in hotels and other hotels. It is a senior service staff who specializes in providing services other than those required by the hotel for some important guests (VIPs) in accordance with the business philosophy of the most advanced foreign hotel management groups!

A large part of AE's work is to accurately grasp the customer's intentions, strategy formulation and execution. The first is to communicate with the customer and clarify the customer's needs, cooperation steps, deadlines and responsibilities (organizing meeting minutes). After the customer meeting, there is usually an internal meeting of the company (there should also be minutes of the meeting); communicate with the customer again and conduct an on-site inspection to form a report.

In the process of serving the customer, you also need to make a report. The client provides a status notification schedule, which generally refers to a detailed work schedule. The work on the schedule, as well as future proposals or design drafts, also need to be signed and confirmed by both parties. Generally speaking, a weekly work report is sent to the client at noon every Monday. Customers, and then communicate with them every day to confirm the progress of the work.

Externally: AE communicates well with customers and accurately grasps customer needs. Internally: AE is responsible for the formulation and implementation of strategies, and professional leaders make decisions. p>

Responsibilities are clear, and there is no possibility of shirk. Don’t push the responsibility to the supervisor, and don’t blame the participating members internally. First, self-examine every detail of the work, and secondly, find out the truth together. What link did the error occur? Remember: the work ideas, methods and sense of responsibility determine everything. All members involved in each link must sign the things given to the customer, and the customer must sign to confirm. Do not discuss customer confidentiality in public. .

In other industries

AD is the abbreviation of Account Director.

AD is the abbreviation of Art Director.

AD is the abbreviation of Assistant Director: deputy director, assistant director