If you are a hotel account manager, how to build a customer information database

Customer relationship management is based on information collaborative management with customer-centered elements. Its purpose is to enable the company's management to track sales trends and establish strategies to deal with sales problems. In the design of customer relationship management systems, foreign experts are trying to make the customer relationship management system have marketing functions, which is the so-called marketing auxiliary support (previously called sales automation). So how is this marketing auxiliary support reflected in marketing and marketing. Its key is a comprehensive customer database, which will become the core competitiveness of the enterprise when developed.

1) Customer data collection platform

If you want to establish a comprehensive and three-dimensional customer database, you must rely on the powerful operation of a platform. Whether it is in the form of a spreadsheet report or a distributed information system, it must span space and time coordinates. We know that an information system can be technically distributed and real-time, and a good information system can achieve this.

2) Customer data collection process

The customer data collection process is the result of corporate management. The Han River originates from the mountains and rivers of the land of Jingchu, and the Han River will merge with the Yangtze River. Tracing the Yangtze River, there are many tributaries that also originate from the mountains and rivers of China. The Yangtze and Yellow Rivers are the life arteries of China. For enterprises, only by grasping their own arteries can they form their core competitiveness in the future.

3) Customer data grading strategy

Managers must turn uncontrollable factors into quasi-controllable factors to win! Managing the army requires continuous improvement every day. Managing customer data also requires strategies, and the same is true every day.

4) Customer data analysis platform

With the above steps and massive customer data, your marketing strategy and market strategy can be launched, and at the same time the "core of your enterprise" "Competitiveness" is formed. Therefore, customer relationship management is a long-term benefit project, and it must be "man-made", coupled with the full use of new technologies.