5 marketing activity planning plans

#planning# Introduction Planning plan is the expression of planning results, usually with text or graphics as the carrier. The planning plan originates from the original idea of ??the proposer and ends with the reference of the plan implementer. Its purpose is to present planning ideas and content objectively, clearly, and vividly, and to effectively guide practical actions. The following is a marketing activity planning plan compiled by kao.com, welcome to read!

1. Market activity planning plan

1. Optimize and improve the quality of agricultural products

Many agricultural products have outstanding quality based on climate or geographical environment factors. For example, grapes from xx Turpan, xx rice from xx north, Panax notoginseng from xx, etc. However, it is not enough to enter the high-end market with such quality. It must be further improved in terms of breeding improvement, planting technology, and processing standards.

Take apples for example. Most fruit farmers know that more than 26 kinds of pesticides need to be sprayed to ensure that apples are not infested by pests. Are such apples acceptable to the high-income class who pay special attention to health? Everyone in the know knows that an apple needs 147 tests for export, but there are almost no apples sold domestically. Now both at home and abroad there is a strong concern about food safety, especially the media have reported poisoning incidents due to excessive pesticides and heavy metals. For producers and operators of agricultural products, if they want to make greater profits, they must not rely on their ancestors and the special local environment. They must strengthen the improvement of varieties, including appearance, taste, nutritional content, safety, and processing techniques. etc. This is the basis for increasing the added value of agricultural products.

For example, the high-quality eggs developed by xx Village Group strictly follow organic food standards and are raised in the woods. The hens grew up eating insects in the mountains and drinking mountain spring water. The original ecological environment has greatly improved the quality, color, taste and marketing content of xx organic eggs. In the xx market, an egg sells for 4 yuan, which is 10 times that of ordinary eggs. Because of its excellent quality, every day Thousands of pieces can be sold, becoming a daily necessity for high-end people.

Therefore, in order to get rid of low-value agricultural products operators, they must find ways to be different and outstanding in quality. In this way, it is possible to sell prices dozens of times higher than ordinary products, and the quality reflects the value. , indeed.

2. Product structural packaging

Generally speaking, we find that most of the current packaging of agricultural products is relatively rustic and lacks an eye-catching feeling. Many products choose plastic bags or corrugated boxes. Suddenly, it was over, and the place of origin and brand name were no longer marked on it. In fact, such packaging often makes people feel low-grade. How can high-end consumer groups like such products? The packaging of the product must match the excellent quality of the product, so that it can complement each other and create brand value. Research has found that 60% of a product’s value comes from the packaging, because consumers sometimes do not understand the essence of the product and often rely on the packaging image, Only through written explanations and vivid displays can you feel this, but this is something that many agricultural product operators ignore.

The domestic organic company I serve, the organic farm, recommends that they take the lead in using bilingual Chinese and English on the packaging of organic vegetables, stating that organic food does not contain pesticides, insecticides, application of bio-organic fertilizers, etc. , allowing consumers to immediately understand what organic food is and what its benefits are, dispelling consumers’ doubts about purchasing, so it has achieved very good results. The monthly sales of Carrefour Gubei store in Shanghai alone have reached more than 30 Ten thousand. Nowadays, most organic food manufacturers still print various certification marks on the packaging, and rarely specify the characteristics and detailed information of the products, missing out on the most direct and lowest-cost communication with consumers. Chance.

In fact, for the packaging of agricultural products, we can roughly divide it into inner packaging and outer packaging. In addition to the green commonly used for agricultural products, we can also use orange, golden, red, etc. to symbolize sunshine. , grade, and life tones, try to design a distinctive image on the front of the package that consumers can see from 5 meters away. On the back of the outer package, pictures and text descriptions can be used to introduce the source and origin of the product. History, place of origin, culture, characteristics, nutritional ingredients, eating groups, eating methods, etc., the more important thing is to introduce the differences between the other varieties, and the text of the corresponding manufacturer and contact information should be smaller, because this is not the main concern of consumers. information. The material of the outer packaging can be boldly used according to the texture and size of the product, such as clay pots, cowhide bags, porcelain, etc., to highlight the image and highlight the value of agricultural products.

For inner packaging, it is necessary to produce some exquisite folding pages, brochures, or small handicrafts to introduce the product and the cultural background, natural environment, customs, etc. of the place of origin, so as to deepen consumers’ understanding of the product. Understand, trust and favor, for example, the manufacturer of apples can print something on the packaging paper of the apples: Apples detoxify, eat apples every day without seeing a doctor." Scientific common sense and folk proverbs, consumers eat apples every day, It will strengthen his behavior of using it again, and then lay the foundation for consumers to value the product.

Of course, for high-end people, the reason for purchasing and the unique selling point should be clearly stated on the packaging. Conduct in-depth exploration based on specific products

3. Discover the highlights of selling at high prices

Good products also need to be sold well. The main reason why many high-quality agricultural products are not selling well now is that. Therefore, a clear advertising appeal can arouse consumers' attention and arouse their impulse to buy. For example, the organic flour produced by xx is made from thousands of pounds of stone ground, and the taste and nutrition are not lost immediately, and other flours are all different. Machine-ground, my flour is mixed with traditional stone grinding, and consumers will be curious. After all, it has been a long time to eat flour like this, and the benefits of this process are highlighted. It tastes better and preserves wheat. The nutritional benefits of purchasing are of course highly recognized by consumers. The price is five times more expensive than ordinary flour, but it is out of stock and demand exceeds supply.

Therefore, to create the reason for selling at high prices, we must explore the characteristics of agricultural products themselves. Characteristics, as well as the local natural environment and cultural background, try to highlight the characteristics that people have no freedom, people have their own essence, and their essence is different. For example, a company in xx raises chickens in the mountains, called "running pheasants", and consumes them. When readers hear such a name, it is very refreshing. Not only that, consumers are invited to go to the mountains to catch chickens. However, these chickens are similar to pheasants. They are either in trees or in mountain streams. They are not that easy to catch, but many people enjoy it. Instead of catching chickens, they treat them as hunting, and the company has also achieved good economic benefits, because his chickens are different from others.

If you are engaged in product management, you must find ways to discover and shape products. Come up with unique value and spread it, so that you are not afraid of not having a market.

4. Create product legends

For many famous and high-quality agricultural products, there are many people behind them. There is a special legend and story. As an operator, you are not only selling the agricultural products themselves, but also selling and promoting a culture, a concept, and a way of life. This is something that many companies ignore. How to proceed. As for shaping, we can explain it with a principle in drama. The occurrence of something is regarded as a piece of news. After the news continues to spread and deepen, it will become a rumor, and then be compiled into a legend, a myth, or even a fairy tale. Often This realm is what everyone yearns for, because no matter where they are or what their status and circumstances are, everyone has the desire to return to themselves and admire nature. We want to create such an atmosphere and experience, especially for people with high incomes and high incomes. For high-end, high-grade consumers.

For example, in terms of quality, color and fragrance, only the xx roses can match the wild roses of xx. However, some people know about her beauty and fragrance. In fact, it can be fully understood through folklore and folklore. The story is spread because the names of girls from the xx ethnic group are all called Guli, and its meaning is the meaning of roses. Combining ethnic minority customs and songs and dances to shape it, it is entirely possible to get out of xx.

We can see that a tea manufacturer in xx has done a very good job. Every time they attend an exhibition, the sales staff who gather at the terminal wear the characteristic clothing of the local xx ethnic group. Singing folk songs to greet passing guests achieved a good communication effect. Many people spent their money to buy "xx tea" in order to taste it. In this way, the on-site brand brought the wine glasses to consumers, brought it to Gary, brought it to their minds, and then spread through them.

Agricultural product operators who are working hard, where do you think you can go if you don’t have your own products? Without the legendary packaging and interpretation, it is like a life without a soul. How can such a product impress people?

5. Develop diversified personalized needs

Now we find that the vast majority of agricultural products meet people’s basic needs. Are we just for food and clothing? In fact, many coastal areas in China are as wealthy as developed countries. They have more, higher, deeper and more personalized demands for agricultural products. Therefore, it is necessary to respond to the unique needs of consumers according to their own product characteristics and meet their more demanding requirements in order to obtain higher profits.

For example, I once suggested that a company that produces high-end rice should focus on developing the brown rice market. Because brown rice is one of the nutritious foods promoted by the Food and Agriculture Organization of the United Nations, the product should be diversified in packaging, targeting women who want to lose weight and beautify. Developed by pregnant women, business people, middle-aged and elderly people, and combined with in-depth education on eating methods and conditioning, it has achieved unexpected results in Beijing's high-end market. Consumers suddenly found the healthy food they have dreamed of for many years. There are no side effects, sales volume Continuous improvement has been achieved.

In fact, many agricultural products contain many special nutrients and biological activities. The market lacks the means to correspond to the market and consumer groups, resulting in good products not being sold and consumers not being able to get good agricultural products. phenomenon occurs.

6. Channel innovation is the way out for high-end agricultural products

Many agricultural products now hope to enter modern retail channels, such as stores, supermarkets, convenience stores, etc. In fact, these channels have limited barriers to entry. The price is relatively high, the entry fees and promotion fees are overwhelming, and there are still debt deadlines and even arrears, which is not an effective channel for many agricultural products.

In fact, in some big cities in xx and xx, professional retail terminals selling high-end agricultural products have appeared, such as xx, xx, etc. Distribution through them is a more effective way, because the main high-end people also concentrated in these areas.

Of course, it is also a very good model to build your own terminals and open franchise chain stores based on the structure of the product line, or to join forces with other farm product companies in the region. In fact, there are already some such as xx, The xx specialty store has been opened, and the business is very good, but it lacks systematic planning and terminal retail perfection. This is an opportunity for some agricultural products companies to enter, such as honey product companies, which do not necessarily only sell honey. You can use your own store network to sell specialty agricultural products, etc.

For some high-end agricultural products, we might as well choose hotels, business clubs, clubs, airports, restaurants, and beauty salons for in-depth promotion.

7. Breaking the traditional communication method

Using the traditional advertising communication model is a waste of money for agricultural product companies and does not see much benefit. The more effective method is , open up the market through event marketing, news marketing, and public relations marketing. I still remember not long ago, the news about a professor from a university in xx selling rice received extremely high attention, and the sales pressure of that company was also relieved, and we There are many happening events around us that can be used for hype to achieve the purpose of low-cost communication.

For example, the success of the xx brand is well known to women and children in xx Lake. Therefore, a company stood on the shoulders of giants and launched xx Lake organic fish heads, promoting the product through a press conference. Many high-end hotels and aquatic product businessmen, after hearing the news, actually ate up the company's three-year sales output. They had no worries about not being able to sell the products, and the prices continued to rise. Therefore, agricultural product companies must not just work for TV stations and newspapers. Find a breakthrough point and hype it up, and the whole situation will be revitalized.

8. Create an in-depth service model

Why, when selling agricultural products, do we also need to provide services? Yes, because through services, the value of agricultural products can be further amplified and recognized by high-end consumers. Think about it, an apple can be sold in a fruit shop for up to 5 yuan, but it can be used for detoxification or spa treatment in a beauty shop, but A few hundred yuan, and the important reason for the added value is the services provided. As for agricultural products companies, how to provide their own services should be explored based on their own actual conditions.

For example, an organic farm in xx turned the farm into an outdoor training base, attracting personnel from training companies to visit, and the personnel from the training company brought their students here for training, and they continued to gain Very good knowledge and information, and they tasted a variety of fresh and pollution-free agricultural products. Most of the people who participated in the training were professional managers, making them loyal consumers of this farm, because the farm passed the site Services have amplified value and gained new development.

The xx Group has opened China’s first vegetable park, planting various specialty vegetables to attract consumers to visit and purchase. Through the introduction of the light tube tourism service model, it has purchased traditional agricultural products. Vitality, vegetables will naturally have better sales.

As an agricultural enterprise, we must take a long-term view. In the minds of consumers, plant an acre of land and let them blossom and bear fruit. When they have a good harvest (their minds are filled with trust and trust in the product) good impression), that is when you succeed.

2. Marketing activity planning plan

1. Sales planning plan operation platform

The company has set up a specialized agency to be responsible for the research, development, and marketing planning plan of new products. Formulate marketing strategies and sales plans, and use the economic concepts of market sales plans to comprehensively build the first terminal network for liquor. Equipped with marketing plan management and financial personnel, breaking the traditional employment mechanism and recruiting several business elites from society. Determine regional market sales plan business representatives, business supervisors, business directors, and business managers, form a professional marketing team, establish key market sales plan sales teams, implement dedicated management of customers, implement contract sales of single products, and complete sales before new products are launched. Marketing team mix.

2. Design of sales planning products

Due to the transparent price and aging structure of old products, it is difficult to meet the needs of consumers and support high marketing expenses. The products cannot form Marketing solution advantages, therefore, the need to develop combination products.

1. Develop according to the flavor of liquor, and strive to make the product more personalized and make it a flagship brand.

2. Develop products according to the alcohol content of liquor to form a series of high, medium and low alcohol products.

3. Develop products in a targeted manner, continuously conduct market sales plan surveys during the sales process, follow up on products, and achieve a combination of product structures.

4. Develop products according to market sales plan prices and establish a reasonable product pricing system.

3. Establish a sales planning plan for the network system

Effectively integrate the original dealer network, first help the original dealers to assist in sales, and master first-hand information , find out the details of the marketing plan. Lay a solid foundation for the next step of marketing work. The new product launch work can be advanced to the market sales plan according to the following sales plan planning steps.

1. Establish a main market sales plan, establish a feasible county-level target market sales plan, and formulate a market sales plan development plan. The sales staff directly serve the first-level merchants, who evaluate the business personnel, select reputable hotels, supermarkets, and stores for the sales plan in the sales area, and conduct comprehensive and centralized marketing of the products. Create a model sales plan and strive to achieve a distribution rate of more than 80%. After a month of marketing, we will strengthen and screen customers, identify first- and second-level customers, and establish and improve customer files.

2. The downline customers managed by first-level dealers will be managed with the assistance of business personnel, and a supply card management system for first- and second-level customers will be implemented; supply cards will be printed and issued to first- and second-level customers . The purpose is to grasp and control the flow of goods in market sales plans, effectively control market sales plans for price-cutting and cross-selling goods, and completely eliminate the appearance of fakes.

3. Make a reasonable distinction between the reward policies for first- and second-level dealers, protect first-level dealers, and cultivate and support second-level customers. Reward secondary customers based on their performance.

4. Adopt promotion management methods for customers. When the performance of the second-level customers reaches or exceeds that of the first-level dealers, the second-level customers can be directly promoted to the first-level dealers, and the benefits they enjoy will change accordingly. Eventually, a strong primary and secondary sales network with the ability to expand was formed.

IV. Utilization of sales planning plan and marketing plan resources

1. Arrange delivery vehicles and produce vehicle body image advertisements.

2. Business personnel should wear uniform clothing, business cards, and badges.

3. Appoint business representatives, business supervisors, business directors, and business managers.

4. The resources that the company can control are uniformly dispatched and managed.

5. Cost of product profit distribution and sales planning plan

(1) Product profit distribution and sales planning plan

Reasonably allocate the interests of each link, To achieve the best utilization of resources, they will be allocated layer by layer according to the spatial relationship of product prices.

1. Develop a unified market sales planning plan for sales prices, including hotel prices, supermarket prices, retail store prices, etc., reasonably allocate profit margins, and provide dealers with monthly rebates and annual rewards. Commendation.

2. Organize the organic combination of sales products and formulate the operation methods of the marketing plan for single products.

3. For periodic promotional activities, set reward standards based on the total quantity shipped.

4. As the marketing plan gradually matures, the costs in each link will be reduced or eliminated accordingly.

(2) Management of marketing expenses in sales planning plans

1. Adopt a lump sum method for selling products, and the company will bear the basic salary, business trip expenses, telephone expenses, etc. of the business personnel.

2. Vehicle expenses, office expenses, and warehouse expenses.

3. The treatment of business personnel is based on basic salary, commission and reward. Basic salary is guaranteed for basic tasks, and there is no cap on business commission.

4. Promotional expenses such as roll-up banners, posters, public service advertisements, etc.

5. Expenses incurred from publicity and momentum building activities in the market launch stage and periodic sales activities.

(3) Steps of sales planning and direct selling work

1. Plan direct selling operation methods (one product, one strategy).

2. Openly recruit business personnel, conduct short-term training, and arrange specific positions.

3. Formulate a campaign plan for launching direct selling products.

Through direct sales operation, we can effectively control the market sales planning plan, continuously supplement and improve the market sales plan, achieve the flattening of Taibaijiu network, and lay a solid foundation for the operation of large market sales plans. Base.

3. Marketing activity planning plan

1. General principles

1. Purpose of formulation: In order to standardize the company's sales management and improve business performance, these measures are specially formulated .

2. Scope of application: The management of sales personnel in each unit of the company shall be implemented in accordance with these measures unless otherwise specified or agreed by the company.

3. Implementation Rules: Each unit shall formulate its own "Sales Management Implementation Rules" and submit them to the general manager of the company for approval before implementation.

2. Sales personnel

1. The employment, attendance and resignation of sales personnel shall be carried out in accordance with relevant laws, regulations and company rules and regulations.

2. The sales staff’s job is mainly to retain old customers, develop new customers, facilitate transactions, perform contracts, and collect and transmit market information.

3. Sales personnel should keep the company’s business secrets, and must not induce customers to transfer or outsource the company’s business. It is strictly prohibited to misappropriate public funds, accept kickbacks, and withdraw payment for goods through improper means and channels.

3. Marketing plan

Sales staff develop marketing plans based on personal annual sales targets and implement them after review and approval by supervisors; the plan includes the decomposition of sales targets, as well as market development and sales increase Quantitative ideas and measures.

IV. Marketing Process

1. Sales staff must fill in the "Working Report" and "Customer Profile Form" truly and completely based on the business development situation, and make regular written work summaries; Each unit compiles a "Customer File Form" every month and must submit a copy to the company's administrative department for archiving before the 10th of the following month.

2. Customers developed by each unit must be filed with the company's general manager office in a timely manner. If there is a "car crash" phenomenon in the market, the company's general manager office will coordinate based on the "first served" principle.

3. When selling, in principle, the economic contract must be signed after the contract review organized by the business department of the unit. Within 3 days after the contract is signed, the business department shall report to the company's financial planning department, general manager office, and administrative management department. Submit an original copy for filing; for old customers with good reputation, with the approval of the unit's business department, a purchase order signed by the user's responsible person can be used as the basis for ordering; in principle, if the contract amount is more than 100,000 yuan, there must be an advance payment.

4. The economic contract to be signed with a sales profit margin of less than 20% must be decided after a contract review organized by the company's general manager office.

5. The salesperson is responsible for the performance of the contract and collects the contract payments (including the balance payment or warranty deposit) as agreed; if the salesperson cannot recover the payment due to personal reasons and causes bad and bad debts, causing losses to the company, the salesperson will be responsible for Pay joint liability for damages.

5. Sales price

1. Internal quotation:

a. If the price of raw materials is not easy to change, the production unit will take the initiative to sell to the company regularly or irregularly. Units provide internal quotes.

b. If the price of raw materials is volatile, the purchasing unit shall make a written (stamped) inquiry.

2. External quotation:

⑴Each unit can set the price according to the specific circumstances such as the payment method, total profit, and degree of competition of the order, and clarify the discount authority of each salesperson.

⑵ If the customer’s counteroffer is lower than the company’s pricing standard or exceeds the salesperson’s discount authority, it must be reported to the business department manager for approval.

⑶ The company’s internal business information, such as internal quotations and discount standards, is strictly prohibited from leaking to the outside world, and violators will be held accountable.

6. Business expenses (including travel expenses and public relations expenses)

1. If the salesperson borrows business expenses during the follow-up process, he must ask his supervisor in advance. For specific approval authority, see "Company Funds" Payment Approval Process”.

2. Business expense standards:

⑴ When the sales profit rate is less than 25, the business expense is 20 of the sales difference.

⑵ When the sales profit margin is equal to and greater than 25, the operating expenses are 6% of the sales.

(3) If business expenses are greater than 6% of sales, the excess shall be included in the salesperson’s business commission.

VII. Salary and benefits of sales staff

1. The salary of sales staff during the probation period shall not be lower than the local minimum wage standard. The details shall be formulated by each unit and reported to the general manager of the company for approval.

2. The salary structure of sales staff after becoming a regular employee is "monthly salary, business commission and year-end bonus", which shall be formulated by each unit and reported to the general manager of the company for approval.

⑴Monthly salary is determined based on the completion of sales targets. When the accumulated sales reach the upgrade standard, you can enjoy the same standard monthly salary for that month.

⑵Business commission:

a. 50% of the overpriced portion will be settled in the month when the sales amount is withdrawn.

b. From the date of shipment, except for the warranty deposit, the rest of the sales amount will be accrued with monthly interest of 1 after 2 months.

c. The business can only be settled after all sales funds except the warranty deposit have been withdrawn.

d. For contracts with warranty deposits, 20% of the settlement amount will be paid after the warranty deposit is withdrawn.

⑶ Year-end rewards: The company considers year-end rewards based on comprehensive factors such as sales performance, business quality, customer satisfaction, market share and the company's overall benefits.

3. The welfare benefits of sales staff are in accordance with the company's "Employee Handbook".

8. Supplementary Provisions

1. The company withdraws market service fees based on 2% of sales, which are used for market return visits and year-end rewards for outstanding sales personnel.

2. Non-marketing personnel use their own social resources to collaborate on sales without affecting their own work. They can withdraw a certain proportion of bonuses based on sales or profits, which will be determined by each unit based on the order. The repayment method, total profit and other specific circumstances will be determined.

3. For other special marketing personnel policies, please see the company’s "Special Market Sales Management Measures".

4. These measures are approved and promulgated by the president of the company and will take effect on __ month __, 20__.

4. Marketing activity planning plan

1. Product strategy

Product strategy mainly refers to renovating the color, taste, appearance, etc. of desserts. It mainly studies new product development, product life cycle, brand strategy, etc., which is the basis of price strategy and promotion strategy. Giving a product features can leave a deep impression on consumers.

1. Launch a new product every month, which can change the taste and mix, giving guests a refreshing feeling.

2. It can make the container for desserts more attractive and unique. Let customers become interested not only in the products but also in the unique style of the store.

2. Price strategy

Price strategy mainly refers to the pricing of desserts, mainly considering cost, market, competition, etc. It mainly studies marketing tools such as pricing and price adjustment of desserts.

1. The price difference shall not exceed the cost of the product itself, and the price shall be adjusted appropriately according to the season of raw materials.

2. Launch a dessert every week at half price.

3. 15% off for one-time consumption of __.

4. Purchase a membership card and enjoy 10% off on each product.

5. One-time consumption of __ yuan will give you a free card. Collect three cards and you can redeem one __.

3. Promotional strategy

Promotional strategy mainly uses certain promotional methods to achieve the purpose of selling products and increasing sales. The form of promotion includes advertising, promotional activities, personnel Sales, word-of-mouth operations, etc., through promotion, can allow consumers to enter the store to consume products. The intensity of promotion and whether the plan is appropriate can affect or control the product's popularity, image, sales volume, and even the brand image of the dessert shop. The specific operations are as follows:

(1) Make your own in-store advertisements.

In-store advertising (POP advertising), which mainly includes store advertising, window displays, price lists placed on tables and posted on walls, etc.

When making in-store advertisements, you should pay attention to the following two points:

1. Choose the appropriate number of advertisements. Too many in-store advertisements will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on signature products and basic products.

2. Pay attention to the posting location.

Television stations, radio stations, newspapers and other mass media.

Before a cake shop decides to use media for advertising, it must carefully analyze the coverage of each media, the main audience, listeners, and their relationship with the company's market segments, find out their intersections, and create Promotional effect.

(2) Utilization of street leaflets.

Distributing flyers on the streets is a common promotional tool. Because the investment cost is not high, many dessert shop owners use this promotion method. However, if the preliminary work is not done well, the results will usually be little. For this reason, the following points should be considered:

1. Advertising content.

Don’t overdo it. Try to limit it to key content, such as store name, signature products, price, phone number, address, concise map, etc. At the same time, the design should consider whether it has collection value from the perspective of the recipient, such as a leaflet with discount coupons or exchange for souvenirs, an official seal, and a specified validity period. This helps customers develop a positive attitude towards the authenticity of the coupon.

2. Pay attention to the training of distribution employees. Don’t just give out to everyone, but target a certain customer group that is suitable for consumption.

3. Give gifts.

4. Traffic advertisements to attract mobile customers.

5. Marketing activity planning plan

1. Teahouse summary

Our country is a big tea country. Placing the teahouse in the center of a bustling urban area allows for a comfortable and elegant atmosphere in the noisy and prosperous city. The atmosphere almost naturally tends to be casual, elegant and open-minded.

2. Business Guide

The nature of tea drinking is comfortable and elegant. The atmosphere of the teahouse almost naturally tends to be casual, elegant and open-minded, so the teahouse must be exquisite. And an elegant place. Such places are in line with the mood of leisure and entertainment. In addition, these places require higher-grade tea. Pay attention to the brand and variety of famous teas, and match the tea sets and tea books related to tea, such as purple clay, porcelain, glass tea sets, etc.

3. Tea House Business Description

With the aim of equality for all, the atmosphere in our tea house must be comfortable. The crowd ranged from company bosses to students. From youth to old age. Our teahouse can be a place for studying and reading, or a place for business conversations in shopping malls. In order to avoid being disturbed by others, I will increase the number of private rooms, and the atmosphere in each private room must be elegant and comfortable.

IV. Qualities of salespersons

1. Attractive appearance: Neat and clean clothing, timely style, beautiful and generous, simple and honest expression.

2. Personnel with in-depth research on tea tasting will be given priority in order to serve people who are good at tea tasting.

5. Target positioning

1. In the face of competition, I must carry forward the advantages of my company and regularly send my company’s employees to good teahouses in various countries to learn from experience. The people in our company must get along well with each other and serve our customers as our purpose. Scientific management and chain operation.

2. In order to improve the reputation of my company, I decided to spend part of the fund on advertising, such as street signs. I also decided to set up my little bee team. I hold high events during festivals, contact some high-end companies, and give them some discount coupons to improve the reputation of my restaurant. Provide further customer sources for my teahouse.