What does hotel public relations do?

Introduction refers to dealing with customers in various ways in hotels or nightclubs (or outside shops) to maintain a good relationship between the company and customers, thus expanding business volume.

A hotel professional manager was quoted as saying, "I owe seven points of my success to the hotel and three points to the media." So how should the hotel public relations department establish a good relationship with media organizations? Public relations activities with the basic goal of shaping organizational image.

It has always been regarded as a compulsory course that public relations personnel should be familiar with. It must be pointed out that the media, with its rapid and extensive dissemination, can establish public opinion orientation in front of the general public. Exert positive and negative influence. Even create business opportunities and disintegrate reputation. Therefore, for the public, the media has a double meaning:

On the one hand, it is an important medium to achieve the goal of public relations.

On the other hand, it is an important public that public relations activities must strive for. In other words, hotels should not only win the favor of editors and journalists. It depends on editors and journalists to gain more public favor. Of course, how to deal with the media is not only a cognitive problem, but also an operational problem.

Extended data:

Public relations strategy

(1) Press release/soft article release: implement online public relations by sending news on the organization's own website, influential portal websites or combining with traditional media. When releasing news through traditional media, we should pay more attention to establishing friendly relations with journalists. The principle is honesty, which becomes an effective source of information that journalists can rely on, because it is easier for journalists to find out whether the information published by organizations is true or not by using the Internet.

(2) Forum marketing: Forum is a widely used information exchange tool on the Internet, and it has a special public relations communication function whether it is open browsing or strictly managed remote login. The first is the information publishing function. Both organizations and audiences can publish information through BBS. Secondly, non-real-time discussion function.

Organizations can write articles for the information to be published, and then publish them in the corresponding discussion area of BBS in a more organized and complete way. Finally, there is the function of real-time discussion. Organizations can communicate with the public in real time in the "chat area" to narrow the distance between organizations and the public. A piece of news has been kept in the news database of the forum for a long time. Choosing to publish news in forums related to the organization may bring benefits for several years.

(3) Newsgroups: Newsgroups gather people with the same topic to discuss, comment and analyze issues with the same interests. Newsgroups can establish and consolidate the relationship between organizations and new and old customers, carry out market research needed for public relations, and prevent and control crises through information monitoring. At present, newsgroups have become the most important channel in international public relations communication.

(4) E-mail: Personalized E-mail will increase the human touch and realize one-to-one communication.

Baidu encyclopedia-public relations

Baidu encyclopedia-hotel public relations