Excuse me, who can introduce IHG Hotel Group?

First of all, we should know a person:

Kemmons wilson, founder of Holiday Inn.

I only remember reading an article written by a reader about his success. I tell you one thing with my impression:

An unpleasant holiday, seize a whimsical opportunity.

After World War II, kemmons wilson continued to operate real estate, cinemas and many other industries, and its business was booming. 195 1 One summer day, Wilson, with his mother, wife and five children, drove cheerfully to Washington, D.C., intending to have a pleasant holiday there.

They entered a motel, which was shabby and ugly, with no place for bathing and entertainment, but the rent was surprisingly expensive. And every time I go to a motel, the hotel always charges an extra fee for each child who shares a room with an adult, and each child charges an extra $2.

At that time, a room was about $6 to $8, and Wilson had five children. As a result, he had to pay 18 for an 8-dollar room. Wilson doesn't think it should be. All kinds of experiences during the trip turned a pleasant holiday into an unpleasant one, so the Wilson family went home before the holiday expired. On the way home, the businessman's instinct kept his mind spinning like a spinning wheel. He thought, why don't I open a motel?

Wilson wanted to open the best motel, and this pursuit made him break through the ideological barrier of the original motel owner, and his imagination simply grew wings. He thought: In my motel, we should not only provide ideal accommodation for passengers, but also become a place for tourists to enjoy and have fun.

Also, the hotel I stayed in definitely didn't charge extra for the children, but there was also a place for the children to play ... The car continued to run forward and Wilson continued to think.

He thought that fewer and fewer people go out by train now, and more and more people drive cars. Why not open a motel chain company, specializing in motels, to provide accommodation and convenience for those travelers who like to see the scenery along the road and kill time? This kind of hotel must be very popular. Isn't this a way to make money? ..... The more Wilson thinks about it, the more proud he is of his design.

This unpleasant holiday became an opportunity for Wilson to start a new career.

In the process of conceiving his ideal motel, Wilson also did a lot of measurement work. As early as many years ago, he began to form a lifelong habit, always carrying a tape measure with him wherever he went. Therefore, after the holiday trip, he always carefully measures every corner of the room when he goes to the motel. After numerous measurements, he accurately determined the ideal area of the guest room to meet the requirements of efficient use and comfort. He concluded that the ideal room area of a motel (excluding the bathroom) should be 18 feet long and 12 feet wide. This area can accommodate two double beds, chairs and some other furniture, and the remaining space is still available for people to walk around the room conveniently. The room formula he got from this is still the most widely quoted formula in the hotel industry today after more than 50 years.

Wilson quickly drew a sketch of the motel, and then asked his friend Eddie Blustein, who is good at painting, to draw engineering drawings for him to build the motel. One night, when the above drawings were about to be completed, Blustein was watching TV and happened to see Holiday Inn on TV. This is an old film starring Ping crosby and Fred Astaire. On a whim, Blustein scribbled a few words on his painting: "Holiday Inn". Wilson saw this attractive name and said, "This name is great. We will use it! " (Wikipedia picked it up)

Most of the above creeds are familiar to you, because they are widely used in various industries.

I think it is necessary to remind you that 30% of IHG customers come from the Internet!

The development of IHG in Asia-Pacific region

IHG currently has 865,438+0 hotels in Greater China. In 2008, it opened 50 hotels in China and 65,438+07 stores in 2007. IHG will continue to operate its Intercontinental Hotel, Crowne Plaza Hotel and Holiday Inn in China.

IHG is carrying out the global renovation project of its Holiday Inn, with a total scale of 654.38 billion US dollars, which has been started. Asia-Pacific region is the fastest growing region of IHG business, and the number of guest rooms accounts for 15% of its total guest rooms. Among them, the number of hotels in China is the largest among Asia-Pacific countries, which benefits from the growing demand for holiday hotels and villas in China market.

Coslet (CEO of IHG) said that second-tier cities in China have great demand for hotels.

The newly opened Intercontinental Beijing Beichen Hotel is the only international hotel in Beijing Olympic Village. Intercontinental Qingdao Hotel and Ocean Dalian Hotel also opened at the end of 2009.

PS: I picked it off by hand-

Wilson on "20 Experiences of Career Success"

1. Only work for half a day, whether it is before 12 hours or after 12 hours, it is the same.

Work is a key that opens the door to all opportunities.

For a person's success or failure, mental state is far more important than intelligence.

Remember, all of us have climbed the ladder of success step by step.

There are two ways to climb to the top of the oak tree: one is to sit on the oak fruit and wait for the opportunity; The second is to climb up.

6. Don't be afraid to seize the opportunity. Remember: the time pointed by the hands of a bad watch is accurate at least twice every 24 hours.

7. The secret of happiness lies not in doing what you like, but in liking what you do.

8. You should delete the following words from your language: "I don't think I can" and replace them with "I know I can".

9. When estimating career prospects, we should first consider taking advantage of opportunities, and then consider safety and reliability.

10. Remember: success depends partly on luck and partly on brains.

1 1. If a person wants to achieve something, he must take risks.

12. Those who try their best to work for themselves and never want to do more work will never get any remuneration other than work remuneration.

13. As long as you have a unique vision and can find people who work for you, nothing is difficult in the world.

Opportunities always exist. As long as you learn to listen with your ears, see with your eyes, touch with your hands and think with your head, you will feel it knocking at your door.

15. Don't put it off, or it will take two days, and tomorrow will become yesterday.

16. Sell your watch and buy an alarm clock.

17. A successful person realizes that individuals have the responsibility to fight for themselves. He can start his own business because he has the key to his future and his whereabouts.

18. Don't worry. The past has passed and cannot be changed, but worrying about the future is definitely bad for the present. Remember: half of the future we are worried about will never happen, and the other half will happen anyway. So, what's there to worry about?

19. Happiness lies not in how much wealth we have, but in how much fun we enjoy.

20. Believe in God and obey the Ten Commandments.

There's nothing I can do. You must write a report. I suggest you find a "consulting company" like your friend or a professional market research company to help you.