Traditional Culture Encyclopedia - Hotel accommodation - I need a hotel meeting agreement. Who can give me a model ~ thank you very much ~!
I need a hotel meeting agreement. Who can give me a model ~ thank you very much ~!
1, market positioning. Positioning is a problem that determines the direction. If a hotel is positioned incorrectly, no matter how hard it is to promote it, it will have little effect, especially in a highly competitive environment. The hotel should be clearly positioned and choose the correct target market according to its geographical location, decoration style and facilities. In other words, we should know what our advantages are, and at the same time, we should look at the status of hotels in the eyes of consumers from the standpoint of consumers. Which consumer group will like it? Only by answering these questions can we make use of the existing resources of the hotel and obtain the relative share of the target customers. 2. Tourist source structure. It is unrealistic for any hotel to focus on only one target market, and it needs to acquire more market segments. By analyzing past data and competitors, we can know where our business comes from. What's their ratio? If it is a hotel that has been in business for more than one year, it is easy to determine the share of each market segment through the data of previous years. For example, what is the contribution of the number of rooms in each market segment in the whole year? Generally speaking, there are two parts: individual and team. Personally, there are business individuals and travel individuals, and as a team, there are meetings and travel teams. If it is further subdivided, it can be distinguished by channels, such as: individual customers: door-to-door customers, company agreement customers, online reservation center customers, individual customers of travel agencies, etc. Meetings include: government meetings, incentive travel meetings, company meetings, etc. And you can also get the industry from the booking volume. Only by analyzing these data can we know which market is the most important? Which market still has potential to be tapped? How many important customers are there? Only by analyzing the customer source structure can we formulate marketing strategies and action plans for each market segment. For example, we set an annual target of 20,000 rooms for "corporate agreement customers" in a certain market segment, with an average house price of 480 yuan and an annual room income of 9.6 million yuan. To achieve this goal, we need to: 1) do a good job in analyzing the market environment. 2) Who are the main competitors? 3) What is the hotel's price strategy? 4) What is the purpose of choosing such a market segment? 5) What marketing strategies and actions should be taken? The plan should be detailed to the executor and execution time of specific actions. Through this analysis, it is easy to understand whether the marketing efforts of specific market segments are sufficient. Is there any growth potential? In order to achieve the goal through appropriate sales strategies and action steps. 3. Is the hotel's price system reasonable? According to various room types, there can be store prices, door-to-door individual customers, company agreement prices, online booking prices, travel agency team prices, conference prices and so on. Prices should be set according to light, normal and peak seasons, and package prices suitable for specific market segments can be set according to product characteristics and some resources. When setting the price, we should also refer to the price of competitors and adjust the price according to the increase or decrease of the number of rooms in each market segment, so as to create more room business income. 4. How do the target customers of the promotion plan choose hotels? What kind of media can attract the attention of hotel target customers? In order to establish a unique position of the hotel among the target tourists, it is necessary to make overall arrangements for the annual advertising budget, plan, media selection, delivery time, small gift making and the design and printing of sales materials. 5. The management of the sales team should first review the sales plan, sales report, the number of customers visited every day and the number of telephone calls. How much information was mailed? How many customers do you receive? And so on must be done by quantization. Is it reasonable to standardize contract mode, suspense account application and accounts receivable ratio? Have you collected customer opinions? Can it be handled in time and effectively? These are all management methods to help hotels increase their income. Secondly, every day, we should evaluate the progress and achievement of the hotel's business objectives, predict the next day's sales objectives and housing rate, and help the sales staff maintain their enthusiasm for work. Finally, designing a reasonable sales reward system is also an important aspect to improve sales performance.
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