Traditional Culture Encyclopedia - Hotel accommodation - How to run a Meituan store well?
How to run a Meituan store well?
2. Do a good job in the accurate positioning of the store.
3. Find the core products and create the core features of the store.
4. Make publicity and promotion.
5. Recruit professional talents and form professional teams.
6. Participate in various activities of the platform.
meituan, the full name of which is "Beijing sankuai online technology co., ltd.", is a group buying website established by Wang Xingyu on March 4, 21, and its headquarters is located in Chaoyang district, Beijing.
the mission of meituan is "to help everyone eat better and live better". As a leading e-commerce platform for life service in China, the company has apps that consumers are familiar with, such as Meituan, Public Comment, Meituan Takeaway, etc. The services cover more than 2 categories, including catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and the business covers 2,8 counties and cities across the country.
On January 19th, 222, Hurun China Top 5 in 221 was released, and Meituan ranked 6th with RMB 1,41 billion.
Introduction to the platform
The mission of Meituan is to "help everyone eat better and live better". As a leading e-commerce platform for life service in China, the company has apps that consumers are familiar with, such as Meituan, Public Comment, Meituan Takeaway, etc. The services cover more than 2 categories, including catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and the business covers 2,8 counties and cities across the country.
At present, Meituan's strategy focuses on Food +Platform, and it is taking "eating" as the core to build a multi-level scientific and technological service platform for life service industry from demand side to supply side. At the same time, Meituan is striving to build itself into a social enterprise, hoping to build a smart city and create a better life through in-depth cooperation with party and government departments, universities and research institutes, mainstream media, non-profit organizations and ecological partners.
strategic cooperation
On December 27th, 221, Meituan and Aauto Quicker reached a strategic cooperation on interconnection. Meituan launched Meituan applet on the open platform in Aauto Quicker, providing services such as package, vouchers, reservations and other merchandise display, online trading and after-sales for Meituan merchants, and users in Aauto Quicker can access it directly through Meituan applet.
On December 31st, 221, Meituan and laser radar manufacturer Hesai Technology reached a strategic cooperation, and Hesai provided long-term, medium-and short-range laser radars for Meituan's automatic distribution business, which promoted Meituan's automatic distribution scheme to further upgrade its autonomous driving ability and realize large-scale landing.
On January 18th, 222, Meituan and Starbucks China reached an innovative cooperation on digital space. Starbucks booked the exclusive space service product "1971 Living Room" on the launch line of Meituan App and Public Comment App.
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