How do restaurants promote new dishes?

The promotion of new dishes can be roughly divided into three steps:

1. packaging: first, please ask professionals to take photos of the new dishes, make posters and put them in a conspicuous place in front of the store. Now cooking also pays attention to culture. We can attach the origin of dishes or short stories about them.

2. Online promotion: There are many food bloggers on the Internet now. You can invite them to try to promote it, or you can promote it on our official WeChat account, or insert advertisements on the short video app.

3. Offline promotion: wall advertisements can be made outside shopping malls, posters can be placed in subway stations with large traffic, and service personnel can focus on promoting new dishes in meals, or divide them into small portions for customers to try.

These are my views on promoting new dishes. I hope I can help you. Thank you.

Based on years of experience in catering management:

1, a display chart for promoting new dishes is posted in a conspicuous position in the store.

2. Train all employees on the floor to master the characteristics, taste types and basic ingredients of new dishes, and ask them to actively recommend them to new and old customers.

3. Make a marketing plan for new dishes and put it in place.

Online and offline combination, if there is an official WeChat account, Tik Tok, headline number, etc., you can make full use of it. Promote a wave on it first. You can do activities offline. For example, you can enjoy a half-price discount for members when it is first launched, or you can enjoy several discounts for that dish when you order this dish in the store. If it's not a big dish, you can put a small dish for the user to try and tell the customer that it's new. If it is true, if a restaurant is not a chain store, the promotion around it is very important, not only to retain old customers, create a good reputation, but also to attract new customers.

You should make full use of the network platform. Therefore, many food websites actually welcome restaurants to introduce their new dishes and specialties. As long as you stick to these platforms and find more websites to publish, you will naturally see more people, thus saving a lot of money.

For example, many restaurants in Kunming introduce themselves on websites such as Yunnan Food Network.