What are the cases of light asset model (what are the case types of light asset model)

What are the cases of light asset model? Press the "shortcut key" of Shimao office light asset mode. This website provides you with more relevant information for your understanding.

Shimao office building, whose overall occupancy rate leads the market, is once again "one step ahead" in the "knockout" of industry transformation and upgrading.

Recently, Shimao Office Building held "Without You-Shimao Office Building System Release and Hangzhou Shimao Smart Door Global Promotion Conference" in Hangzhou. At the same time, the "full-scene ecological office system" was officially released, and the office development strategy of "paying equal attention to light and heavy" was launched.

In addition to the office building of Shimao Wisdom Gate in Hangzhou, which will be officially delivered at the end of this year, Shimao's office building has been stationed in more than 0 cities in China. The average building height of the project is over 220 meters, the management scale is over 3 million square meters, and the service exceeds 1 100 enterprises and 65,000 office workers.

Yu Yang, director of the management department of Shimao Co., Ltd. said: "With the continuous entry of many high-quality projects into the market, the large-scale national layout, and the gradual maturity of the ecological asset management platform, Shimao Office is expected to lead the refined service quality of the commercial industry and become an all-round ecological office practitioner in the future."

Release "Full Scene Ecological Office System"

In the "digital city" of Hangzhou, Shimao Office Building, as a "full-scene eco-office practitioner in the future", started a battle for the beach.

Back in July of 15, Yu Yang interpreted the "full-scene eco-office system" of Shimao office building from multiple dimensions at the "Without You-Shimao Office System Release and Hangzhou Shimao Smart Door Global Promotion Conference" and released the strategy of "paying equal attention to both light and heavy".

"In the future, Shimao Co., Ltd. will give full play to its professional capabilities in refined operation and asset management, and fully open the light asset model while continuing to deepen the quality business and do' heavy assets'." Shimao said that this will "provide a full-scenario and full-cycle ecological asset management platform for individuals, enterprises, owners and cities".

Behind Shimao office building's efforts to "transform and upgrade" is the "attractive prospect" contained in the commercial real estate industry.

"With the birth of China public offering REITs in May, 20021,the golden decade cycle of commercial real estate slowly kicked off." The Research Report of Top 202 1 China 100 Commercial Real Estate released a few days ago pointed out that "we are at the beginning of the golden decade cycle."

Coincidentally, Jones Lang LaSalle's "Overview of the Office Market in the Second Quarter of 2002/KLOC-0" recently showed: "When the second half of 20021kicked off, the demand for office rental in China picked up further, which boosted the confidence of all market participants." At the same time, it said: "With the continuous adjustment of rent, the net absorption of major cities in China in the second quarter of 2002 1.7 million square meters, an increase of 36% over the first quarter."

Nevertheless, the office market is also facing a series of challenges. Shimao Office said: "With the development of economy and society, the office building has experienced an iterative upgrade from the pursuit of hardware construction to the export of soft services, and then to the emphasis on green health and office experience. Facing the new trends of the times such as the rejuvenation of corporate culture, the surge of social pressure, digital iteration, sustainable development, and enterprise innovation and transformation, the office industry has also ushered in new opportunities and challenges. "

So how to solve many practical problems? The "Full Scene Ecological Office System" released by Shimao Office Building has attracted the attention of the industry.

Relevant information shows that the "Full Scene Ecological Office System" relies on Shimao's diversified product formats. As far as office products are concerned, there are now different product lines such as landmark office buildings and creative parks that position themselves as the core of first-and second-tier cities. In addition to supporting commercial and star-rated hotels, Shimao also organically combines office with commercial and entertainment formats to provide convenience for office workers and community families and meet the needs of life, office and entertainment.

In Yu Yang's view, the three core keywords "worksmart, livewell and createforall" respectively represent the three dimensions of "intelligence, Lohas and value" pursued by Shimao Co., Ltd., giving a new definition to the future office.

For example, "worksmart" pursues hard-core standards of office products, such as landmark quality design, efficient office experience, quality design planning, refined service standards, and the most advanced application technologies such as 5G, face recognition and AI cloud platform to meet the different needs of managers, enterprises and users. Intelligent experience.

The occupancy rate is ahead of the industry average.

In addition to the "full-scene ecological office system", the development strategy of Shimao office building "paying equal attention to both light and heavy" has also attracted much attention from the market.

"While continuing to deepen the quality business and doing' heavy assets', we will fully launch the office light asset model." Yu Yang said, "According to the plan, Shimao's office buildings will be located in first-tier cities in the north and strong second-tier cities such as Hangzhou, Chengdu and Nanjing. Within three years, it will realize the layout of light asset brands in key cities across the country and complete the full chain coverage of management services."

It is worth noting that Shimao office building, which has fully opened the office light asset model, is undoubtedly "stepping on the right" industry reform trend.

In the future, the strategy of light assets will become an industry trend, and more developers will spin off their commercial operation services and list them independently. While actively expanding financing channels and business scale, we will accept market supervision and grow independently faster.

Yu Yang also said: "After years of development, Shimao office building has not only formed an industry-leading scale advantage and diversified product advantages, but also has a headquarters functional team with full chain management of" investment, financing, construction and management "and a professional asset management team familiar with core cities and regions, with office brand and resource export strength."

Relevant information shows that Shimao office building has been stationed in more than 10 cities across the country, with a management scale of over 3 million square meters and services exceeding 1 100 enterprises and 65,000 office workers. "It not only brings a brand-new office experience to the settled enterprises, but also is one of the engines of regional development, changing the business pattern everywhere".

According to the information provided by Shimao Office, on the product side, a "3+ 1" product system has been formed, covering SCCoffice, Shimao Building, Shimao Yuan Zhihui and other three major office brands, as well as the brand of "MWORKS Full Scene Business Service" for employees, enterprises, owners and cities, which "constitutes the full scene office system of Shimao Office as a whole".

Not only that, Shimao office building had previously "driven the upstream and downstream of the industry by leading enterprises, forming multiple effects", which coordinated with the development of urban regional economy and attracted market attention.

For example, Nanjing Yuhua Shimao Zhihui Garden firmly grasps the domestic products to replace the international "scientific and technological trend" and "takes the IT industry as the label and locates the low-density" garden-style "innovative science and technology park". Shimao Office said: "The project provides office space for Trend Micro, a leading enterprise in the network security industry, and attracts more than half of the high-quality enterprises in the project, and the advantages of industrial clusters are gradually deepening."

Relevant information shows that thanks to "accurate positioning, refined operation management, diversified product portfolio and excellent professional management team", "At present, the overall occupancy rate of Shimao mature office projects exceeds 95%, the renewal rate exceeds 70%, the proportion of quality tenants exceeds 60%, and the annual rent of new projects in the market exceeds 40,000 square meters, leading the industry average".

Shimao Office said that "with the continuous entry of many high-quality projects, large-scale national layout and the gradual maturity of the all-ecological asset management platform", it "is expected to lead the refined service quality of the commercial industry and become an all-round eco-office practitioner in the future".