Why is tiger father and tiger son a master of ZTE?

Whether Yoshiaki Tsutsumi is a tiger father or a tiger father is not determined by how successful he is in his career, but by how Yoshiaki Tsutsumi intends to develop its wealth preservation. He adopted the strategy of "defending as the attack". Because of his foresight, he is called a "thoughtful entrepreneur". Please see:

1965 At the end of the Tokyo Olympic Games, Japan's real estate industry was still in a false state of prosperity. Many people think that investing in land can ensure that profits will not be lost, and a new round of investment boom has swept the country. However, Yoshiaki Tsutsumi looked at the world coldly and made the opposite decision: "Seibu Group, quit the real estate transaction." This decision not only shocked the entrepreneurs in Tokyo, but also was not understood by the company's top management. Eight ministers in charge of life expressed their opposition and urged the "head coach" to continue to strengthen investment in land in order to obtain more wealth. Yoshiaki Tsutsumi made a detailed analysis on this at the meeting of senior executives:

"The good times of land investment have passed, and supply and demand should be balanced. As a result, the normal supply and demand situation has been destroyed and there will soon be an imbalance. "

"Now everyone doesn't agree with my idea. I know I'm right alone. None of you can see that the storm in this industry has come, which is very dangerous! I've made up my mind and everyone will do as I say. It must be right! "

Yoshiaki Tsutsumi really has a unique eye for the market. Soon, he witnessed many prosperous real estate developers in trouble or even bankruptcy. At this time, people realized that Yoshiaki Tsutsumi was really a cautious goalkeeper.

In the 1960s, bowling became popular all over Japan, with more than 30 million fans. Such a huge consumer group will certainly produce a rich return on investment. Many large entrepreneurs are scrambling to invest in luxury bowling alleys in this logical way. The bowling alleys of Seibu Group started early and spread all over the country, and gained rich early returns. Influenced by the growing bowling fanaticism, the senior management of Seibu Group enthusiastically suggested to Yoshiaki Tsutsumi: "The more investment in bowling alleys, the faster the better!" However, Yoshiaki Tsutsumi made the opposite decision and decisively announced: "The sooner the better!"

This decision caused an uproar in the group, and Yoshiaki Tsutsumi's brothers publicly accused: "It's too arbitrary!" "I don't understand the times" and "I can't become an atmosphere" ... Yoshiaki Tsutsumi ignored this and personally supervised the war, quickly closing hundreds of bowling alleys and turning to other entertainment projects.

In the 1970s, bowling was neglected, and 80% of Japanese bowling alleys were forced to close due to sluggish business. Many entrepreneurs who are eager for quick success and instant benefit have failed to varying degrees, but Yoshiaki Tsutsumi has benefited a lot from his new career. Goto Noboru, the competitor of Seibu Group and the counterpart of entertainment circle, the president of Dongsheng Group, made a heartfelt evaluation of Yoshiaki Tsutsumi:

"He always sees the future before others, what an accurate and keen insight. When everyone is complaining about the economic recession, he always finds a promising new job first. He is a great entrepreneur. "

10 years, Yoshiaki Tsutsumi summed up his experience:

"The most important thing is to master the advance and retreat, be bold and cautious, gain insight into the opportunities, and advance and retreat moderately. If you can't do this, you won't be a successful entrepreneur. "

Yoshiaki Tsutsumi, who has advanced and retreated, and who has matured in "forbearance", has more foresight and entrepreneurial spirit, thus prospering his ancestral business.

The symbol of Seibu Group is a lion, so some people call this group a lion enterprise. In 10, Yoshiaki Tsutsumi was a sleeping lion. 10 years later, he woke up and began to show his talents in the commercial war, and he did not hesitate to take risks and started a business.

From 65438 to 0976, Yoshiaki Tsutsumi went to Austria to participate in the Winter Olympics on behalf of the Japanese Sports Association. After the meeting, he went to all parts of Europe to inspect the tourism industry, which gave birth to a new dream.

After returning home, Yoshiaki Tsutsumi envisaged building ski resorts and golf courses, and actively developing tourism and entertainment. He also believes that building hotels on his own land, because of its low cost and matching with forest parks and casinos, can improve market competitiveness and naturally gain more wealth.

He rebuilt the Shinjuku Railway Station of Seibu Group, which not only adapted to the increasing number of people, but also used the extra space to build a shopping center and Shinjuku Prince Hotel. Shinjuku is the most prosperous business district in Japan, and railways and shopping have brought double wealth to Yoshiaki Tsutsumi. Yoshiaki Tsutsumi's wealth has greatly increased through a small experiment, so he decided to increase his investment in hotels with greater boldness.

Yoshiaki Tsutsumi also invests in hotels as works of art, which is quite insightful:

"Seibu has a wide range of business, and I think the Prince Hotel series is the face of Seibu Enterprise Group. Face is both internal and external, so you must do it decently. To let customers at home and abroad enjoy the charm of art hotels, this is the image project. " For the sake of art, he must invest a lot of money and naturally take the biggest risks.

Prince Chiba Hotel Tokyo is one of the masterpieces of Yoshiaki Tsutsumi Art Hotel. It is also a successful example of his venture capital.

Before the construction, he positioned the hotel as a high-class luxury hotel, mainly receiving foreign tourists and big businessmen. In order to distinguish luxury hotels in Europe and America, he is unique and requires that art be integrated into the hotel as a whole in design. He paid a huge sum of money to hire Kenzi Ge Tan, a well-known international architect in Europe and America, to design it, and made it clear that he would not hesitate to spend a huge sum of money, not afraid of adventure, but only asked for absolute elegance.

Kenzi Ge Tan designed the Grand Hotel as a beautiful work of art without much expectation. Among the 760 rooms, each room has a different style, which is a beautiful fusion of eastern and western cultures as a whole. Prince Akasaka Hotel has been highly praised by the society and has become an internationally renowned art hotel.

Another success of venture capital is the construction of the Prince Hotel in Tokyo, which has a larger investment scale.

This time, Yoshiaki Tsutsumi visited the hut and invited the famous Japanese artist Fujinomura to design it himself. In addition to the expensive design fee, he also pointed out: "No matter how much it costs, I will not hesitate to make it a masterpiece." Murano, without heavy expectations, completed the hotel design full of "Yamato Soul" and was very proud of it. He thinks this is the most proud work in his 65-year architectural career.

Yoshiaki Tsutsumi is very satisfied with this design, and thinks that this design has achieved the noblest and grandest purpose of his pursuit of hotel art for many years. He couldn't help feeling ground to say:

"Any significant development of the company cannot be said after failure. In order to avoid this psychological adventure of gambling, there is no better way than borrowing first-class experts. "

1982 Tokyo Prince Hotel opened its doors to welcome guests, and tourists flooded in. More than 20,000 distinguished guests from home and abroad attended the opening ceremony, and they all admired Yoshiaki Tsutsumi's masterpieces. Many colleagues in congratulations can't help but ask him:

"How much does the hotel invest?"

"1500 million yen."

"So expensive! Value? " Colleagues were surprised and said in unison, because they knew that the cost of a single room would be the highest in the world if it was allocated to 1000 rooms.

"value! Art can't be measured by money! " Yoshiaki Tsutsumi replied proudly.

In a magnificent hall in the hotel, Yoshiaki Tsutsumi introduced to his peers: "This is a multi-function hall with a capacity of 65,438+10,000 people, which fills the gap in Tokyo's demand for large-scale conferences at home and abroad." After a pause, he talked about his specific ideas about the development of the hotel industry:

"This business is not absolutely profitable, and maybe it will lose money! If I invest10 billion yen in the first year, the first thing to do in the first year is to attract guests; Wait until the guests are basically stable in the second year, and then continue to invest 654.38 billion yen to expand the equipment in order to attract more guests; After doubling the number of guests, we will continue to invest 3 billion yen to 5 billion yen ... and so on. "

Colleagues admire Yoshiaki Tsutsumi, and agree that he is a prudent investment master, who has locked in risks with concrete and prudent means, and his career prospects will be brilliant.

In the early 1980s, Yoshiaki Tsutsumi's career became brilliant. There are more than 50 prince hotels in Japan, America, Singapore and Canada. Yoshiaki Tsutsumi has become the "King of Japanese Hotels" and ranks among the largest hotel chain groups in the world.

1984, the hotel turnover of Seibu Group exceeded120 billion yen, which promoted the development of tourism. Entertainment industries such as golf and skiing have also brought huge economic benefits. The total income of the tourism sector is175.6 billion yen.

Yoshiaki Tsutsumi is practical and calculating in seeking benefits. He said:

"Leisure hotels in the off-season, it is best to take the way of half rest and half work, because the off-season adds up to about half a year every year. If the company takes a vacation for more than half a year, it will cause a lot of inconvenience to the guests in the off-season. Therefore, even in the off-season, it should be operated in a semi-rest mode. "

There is a small town called Zong Ze in saitama, a suburb northwest of Tokyo. The 1960s was a "dead city", meaning a town with no development potential. Within 30 kilometers around, there is an agricultural area, which grows tea for a living. In the early 1970s, the town of Soze was ignored by real estate investors. Yoshiaki Tsutsumi has a unique vision and invested in large-scale development.

He opened up Saiwu Garden, international cultural village, golf course, baseball field and artificial skiing center by using the nearby hilly area. Swimming pools with rippling blue waves, artificial beaches, forests, springs and rivers make people linger, and tourists jostle each other. Within 30 minutes, two railways in Seibu will connect the above-mentioned tourist attractions with the bustling Tokyo, which will naturally bring people and business opportunities. Once a worthless place, it quickly developed into a new tourist and commercial city with a population of 300,000. The value of real estate in Yoshiaki Tsutsumi is different. From this investment, Yoshiaki Tsutsumi realized how to make a real profit in tourism.

Step by step, Yoshiaki Tsutsumi turned from keeping his job to starting a business, which not only kept his wealth, but also expanded it. Known as the "Master of Zhongxing in Seibu Group".

Yukio Yongchuan, a famous Japanese biographer and economic critic, wrote in the book Ten Years After Yoshiaki Tsutsumi Brothers:

"In addition to the visible wealth of 6.5438+0.5 million employees and 654.38+0.70 large enterprises, Yoshiaki Tsutsumi's mind is more about the wisdom of enterprise development and winning business wars. These cannot be calculated by money. " Yukio Yongchuan firmly denied Forbes magazine's assessment of Yoshiaki Tsutsumi's assets, that is, he believed that Yoshiaki Tsutsumi's assets were far more than just $654.38+09 billion.

In his view, just a Seibu Railway Company under the Seibu Group of Yoshiaki Tsutsumi owns Japanese land worth 654.38+0.5 billion square meters.

"At the same price, the total value of these lands is 654.38+02 billion yen. However, compared with Yoshiaki Tsutsumi more than 20 years ago, today's land price has risen many times. Therefore, in terms of land alone, Yoshiaki Tsutsumi has at least 654.38 billion US dollars. "

Similarly, another Japanese economic critic, Jilin Zhao Guang, holds a similar view. In his Research on the Empire of Yoshiaki Tsutsumi, he thinks that the total assets of Yoshiaki Tsutsumi should be around 654.38+065 billion dollars. He said:

"Yoshiaki Tsutsumi organized a very small company, called Land Planning Company, as the core organization for him to control this huge enterprise group, Seibu Group.

It owns more than half of the shares of Seibu Group. When these stocks are converted into US dollars, they will definitely not be less than US$ 6,543.8+US$ 06.5 billion. "

1July, 1987 and1July, 1988, when Forbes magazine evaluated the assets of oriental entrepreneurs with Asia as the center, Yoshiaki Tsutsumi was rated as the richest man in Asia.

No one knows exactly how much property Yoshiaki Tsutsumi has, but he never reveals anything to the outside world.

For most of his life, Yoshiaki Tsutsumi gave the impression that he was a low-key, hard-working and silent person.

The editor of Forbes magazine also pointed out that Yoshiaki Tsutsumi did not consider himself one of the richest people in the world, and he even denied that he owned $654.38+09 billion in property.

Perhaps, each estimation method has certain errors, but it still shows us an indisputable fact:

In today's world, Yoshiaki Tsutsumi is undoubtedly a successful person, who has had a great and far-reaching impact on the world economic life, especially Japanese economic life.

In less than 20 years, Yoshiaki Tsutsumi has changed from a general business operator who is ubiquitous in Japan to the boss of a giant multinational enterprise group who is deeply disappointed and determined.

In contrast, Kōnosuke Matsushita spent almost his whole life creating Panasonic industry, Toyota is the result of three generations' efforts, and Yaohan is also the crystallization of two generations' painstaking efforts.