What are the precautions for joining a chain store?

Matters needing attention in joining a chain store are as follows:

1. Conduct market research on franchisees.

To join a store, you must evaluate the market situation in advance. Many franchise brands lost their trace after a fire and failed to stand the test of the market. Therefore, when choosing a franchise brand, try to have a franchise chain system of more than five or six years.

2, understand the franchise project

Since you choose to join this brand, it is natural to know more about the project information, otherwise it will be too late to know after joining, and you will not be able to sign the contract without reading the promotional materials. We should go to the field to know the strength and information of the brand, look at each other's professional level and relevant preferential support policies, and ask as many questions as possible directly.

3. Matters needing attention when signing the contract

Franchisees should not only understand the contents of the contract, but also have the right to make reasonable amendments. When signing the contract, pay attention to asking the headquarters to show the service seal registration certificate to confirm that it really owns the brand to join, and the cost should be clearly marked in the contract, or you can ask the headquarters to increase the penalty clause within a reasonable range.

4. Personnel recruitment and training

Good employees are very important for a franchise store, so the recruitment and training of personnel is very important. At the same time, franchisees should make use of the resources of the headquarters to conduct necessary training for employees, so that they can understand the basic concepts of franchise chains, be familiar with the characteristics and functions of products and master basic sales skills. A well-trained employee will be the right-hand man of the franchisee, which will reduce a lot of trouble for the franchisee.

5. Advance publicity

Generally speaking, franchised brands will have a series of publicity activities to maintain their brand awareness. However, before each franchise store opens, it still needs corresponding pre-publicity to achieve the best operating effect after the franchise store opens. Franchisees usually need to start the promotion of franchise stores some time before opening a store, so as to inform consumers of the whole store opening information on the day of opening a store and make a good sales situation.