How to write the poster copy?

1, rationally tap the audience's demands.

Sogou Input Method 20 19 Poster Content: Brand Positioning? You're not embarrassed to talk? Theme, around the present situation of chatting in today's society and life, designed several posters. And launched a theme poster in conjunction with its own brand smart Wang Zi * * *. It also subdivided several topics. Stop it, okay? 、? Don't talk to death, okay? Don't waste time chatting, okay? .

2. Find the emotional catharsis of the audience.

Poster content of McDonald's promotion of summer drinks in 20 19: In order to launch a new summer drink-coconut drink, McDonald's made a big fuss about people's summer living conditions and situations. Is its brand positioning good? Lazy? Theme, Hot Summer In order to get rid of the hot summer, we create around the theme from the visual design, font art, content display and other aspects of copywriting.

3, homophonic terrier blessing

20 19 poster content of Australian bank me bank: does its brand revolve around novice parents? Money problem? This theme discusses the life needs and pain points of the audience, so as to achieve the purpose of publicity.