The most beautiful "Jiangnan Ancient Town" will bloom in Shaxi.

Yesterday, the "Shaxi Ancient Town Digital Culture Base and Supporting Project" constructed and operated by Jiangsu Yuan Jian Lu Wen Holding Group officially started construction. This means that in the near future, a brand-new Shaxi ancient town will be presented to citizens and tourists.

Yan Haiyue, deputy general manager of Shaxi Ancient Town Tourism Development Co., Ltd., has worked in the ancient town for 1 1 year, witnessing the great changes of Shaxi Ancient Town in recent years. Yan Haiyue said, "When I first came to work, there were only more than 20 merchants in the first phase of Guzhen, and now it has grown to more than 100, with various formats such as homestays, handicraft workshops, antique shops and cheongsam shops. The number of tourists has increased from 2065,438+00,000 to more than one million now. Now, the ancient town has undergone a large-scale upgrade and transformation, and I am really looking forward to it. "

As a national historical and cultural town and an important sector in the development of cultural tourism industry in Taicang, shaxi town has continuously promoted the integration and mutual promotion of culture and tourism in recent years, and actively integrated into the development pattern of Taicang tourism. The person in charge of shaxi town said that according to the requirement of Shaxi to build the most beautiful "ancient town in the south of the Yangtze River" in the report of the Municipal Party Congress, shaxi town took active actions to speed up the landing of major cultural tourism projects. Up to now, three cultural tourism projects, such as "Shaxi Ancient Town Digital Cultural Base and Supporting Projects" and xiang tang Art Park Parent-child Resort, have started, with a total investment of 230 million yuan, and strive to be completed before the end of June next year. In addition, it also cooperated with well-known cultural tourism enterprises such as Xiangyuan Group to build three cultural tourism projects, including "seven parks around the town", and completed the signing of the cooperation framework.

The parent-child holiday project of Xiangtang Art Park was jointly built by shaxi town and Xiangban Group. The project mainly focuses on rural characteristics, innovative parent-child formats, brand culture and creative guidance. And build an international leisure holiday parent-child resort that integrates parent-child homestay settlement, immersive night economy and research and education base. The project covers an area of about 40 mu and is expected to be put into production at the end of June next year.

The cultural tourism project of "Seven Parks Around the City" signed this time will focus on the theme of "Seven Seaside Pleasure and Leisure", focusing on seven garden tourism formats, including Yin Paradise, Xiangputai, Shaxi Academy, Wonderland, Qiu Feng Pavilion, Hongye Garden and Olive Island, so as to realize the scenery inside and outside the town. With a total investment of 2 billion yuan, the project is the flagship project for the development of Shaxi cultural tourism industry. At present, the demolition of more than 200 mu of project area is under way. The project will start at the end of this year and is expected to be completed by the end of next year.

In order to implement the cultural industry multiplication plan and make good use of cultural genes in the south of the Yangtze River, shaxi town put forward the development orientation of "One Belt, Two Lines and Three Districts" for the cultural tourism industry. "Belt" is the Qiputang cultural tourism belt, that is, on the north bank of Qiputang, the tourism format of the old city and the old street will be upgraded, and on the south bank, the antique commercial street and commercial movie street will be built. The "two lines" are the ancient town tourism ring line and the rural tourism boutique line; The "three zones" are digital culture zone, cultural equipment manufacturing zone and creative design zone. Focusing on the digital cultural industry incubation base, the Digital Cultural Zone focuses on the activation of intangible cultural heritage projects, the upgrading of characteristic scenery products and the cultivation of cultural and creative IP, focusing on introducing and recruiting short video creators, anchors and MCN institutions to build a webcast platform. Cultural equipment manufacturing zone has attracted Hongyuan Tefiber, Hanzhifang, Ying Zhong and other cultural enterprises to settle down, and will continue to introduce cultural equipment manufacturing enterprises in the future to enhance industrial agglomeration. The creative design area mainly guides local and foreign design studios, cultural and creative companies, non-legacy workshops and so on to land in Shaxi, making contributions to local young and cutting-edge design forces and forming Shaxi cultural and creative design industrial cluster.

In the future, Shaxi will superimpose high-quality resources such as ancient towns, villages, humanities and hot springs, improve the industrial layout of "One Belt, Two Lines and Three Districts", take the integration and development of agriculture, cultural tourism and cultural industries as an important starting point, empower the economy, upgrade the urban energy level, and strive to create the most beautiful "Jiangnan Ancient Town".