Baiyiyi History Hotel Chain Co., Ltd.

Historical evolution: Zhejiang Ruisi Hotel Management Co., Ltd. was established in April 2008, and is responsible for operating the brand of Ruisi automobile hotel chain; Shanghai Baiyi Hotel Investment Management Co., Ltd. was established in July 2009, and is responsible for operating Baiyi Hotel chain brands;

On September 20 10, Baiyi's parent company was established, and it began to wholly acquire Zhejiang Ruisite Hotel Management Co., Ltd. and Shanghai Baiyi Hotel Investment Management Co., Ltd. Reason for change: Clarify the equity and legal structure of its stores.

At present, the company's stores have covered many regions such as East China, North China, South China and Central China, and the layout is: Beijing, Tianjin, Linyi, Suzhou, Nanjing, Jiangyin, Shanghai, Hangzhou, Ningbo, Taizhou, Wenzhou, Fuzhou, Ningde, Xiamen, Guangzhou, Shenzhen, Changsha, Wuhan and other major cities. He, a professional manager with warm nationality, set up a professional team with 500,000 yuan as the starting capital, aimed at the market segment of budget hotels, introduced industrial investment funds, and actively prepared for listing ... In five years, the company's assets increased by 800 times.

When Wen Shang's entrepreneurial genes are perfectly connected with the capital market and professionals, a new legend of wealth creation is born.

At present, Yibaimen has covered many regions such as East China, North China, South China and Central China, covering dozens of major cities such as Beijing, Tianjin, Suzhou, Nanjing, Shanghai, Hangzhou, Fuzhou, Guangzhou and Wuhan, with more than 400 stores.

Dream of flying

Like all young entrepreneurs, Wu Yuechun has a strong entrepreneurial passion and dream. From Taishun to downtown Wenzhou, from bank security to hotel management, he is approaching his dream step by step.

One day in 2005, after several nights of deliberation, Wu Yuechun, the manager of International Trade Hotel, submitted his resignation letter. This year, he is 3 1 year old.

After resigning, he and three or four partners pooled 500,000 yuan to start a business. They set their sights on motels and established Rester Hotel Management Co., Ltd..

In June, 2005, the first Ruist automobile hotel chain under Baiyi opened in Liming West Road.

Entrepreneurship is always accompanied by hardships, and Wu Yuechun soon encountered the first "bottleneck" in her career-capital. "500,000 spent quickly, and it was gone in half a year." Fortunately, at the time of "running out of ammunition and food", a fastener boss in the city invested 6.5438+0.6 million yuan for them.

With this management fund, Wu Yuechun and his team began a series of development plans, and the second and third restaurants opened one after another, and they were able to operate the old state-owned hotel Lucheng Hotel, whose performance declined at that time.

2008 is the most unforgettable year for Wu Yuechun. This spring, Rester finally attracted more than 30 million yuan of strategic investment ―― Wu Minghua, former chairman of Wenzhou International Trade Hotel, Chen Guoguang, chairman of Ouhai Glasses Factory, and their younger brother decided to join Rester. Then, with the development of the company, social capital keeps moving closer to Rester, and Rester begins to enter the fast lane of development.

Create a new model

On October 20th111October 2nd10, a hotel called "the smallest hotel in history" appeared on Nanpu Road in Wenzhou. It is a specimen experience store of Baiyi. Its opening will blow Baiyi into the 100-yuan low-end hotel market, and also announce the arrival of the era of micro-chain hotel convenience stores.

"The price of a business hotel is between 150-200 yuan, and the number of rooms is generally more than 60. The market has become saturated, and the budget hotel market of 100 yuan is a' blue ocean' with huge market potential. " Wu Yuechun expressed the original intention of "being the most valuable public hotel in China".

Because of "short and pithy", Wu Yuechun is full of confidence in micro-chain hotel convenience stores. "Short because its room area is small, but it is equipped with LCD TV, air conditioning, broadband network, private bathroom, 24-hour hot water supply ... and the price is only in 80 yuan-120 yuan; The essence is self-registration, 10 second check-in and zero second check-out. "

More importantly, this micro-chain hotel convenience store can achieve rapid expansion. "Family hotels and guest houses all over the streets are called' neglected corners of urban civilization', and the fire safety and sanitary conditions are not very good. We will acquire and integrate family hotels and guest houses all over the country, upgrade small hotels, make them our unified stores, and create a new civilization of urban life. " Wu Yuechun said, "Many parts of the country have affirmed our model and made intentional contacts."

Sword finger listing

Wu Yuechun's hotel model has gradually entered the field of vision of more investors. Even American industrial investment funds have shown great interest in this. A large industrial investment fund in the United States, after several months of communication and many visits to Wenzhou, finally signed an investment intention agreement with Baiyi with a total amount of 300 million yuan, which will be used for the expansion and development of the branches of Baiyi hotel chain.

This made Wu Yuechun see the dawn, and he set the company's strategy higher and further.

From 20 10 to 10, he established his parent company-Baiyi Hotel Chain Co., Ltd. in Shanghai. For him, this means that the company will reorganize the assets of all its branches, subsidiaries and cooperative branches, clarify the legal framework and prepare for listing.

Wu Yuechun described his strategic plan as follows: in 20 12, he began to set up stores intensively in core areas such as East China and North China to intensively cultivate brands; It will take four years to expand the number of branches to 1,000, reaching about 120 in 2065, 438+02 in 2065, 250 in 2065, 438+03 in 2065, 350 in 2065, and it is planned to apply for listing materials in 438+04.