What are the characteristics of hotel business guests?

From the analysis of consumption characteristics and levels, business tourism is undoubtedly a high-end product of tourism. Compared with sightseeing tourists, business tourists have the characteristics of strong consumption power, obvious consumption tendency, high revisit rate, higher requirements for supporting facilities, not affected by seasons, and longer stay time. First, they have strong consumption power and value quality over price. The transportation, accommodation and catering expenses of business tourists are paid by the company. In addition, they are generally in the higher income class, so business tourists have strong spending power (according to the survey, the consumption ratio of business guests to tourist guests is about 2.5:1). Strong consumption power makes business tourists pay less attention to the price of consumer services, but pay more attention to the comfort, safety, convenience and service quality brought by consumption, and pay more attention to the efficiency, quality, personalization and perfection of services. , paying more attention to value for money. The per capita daily consumption of overseas guests who come to China for business and conference activities is more than 20% higher than the per capita daily consumption of tourists. In addition, the consumption level of domestic business guests is also higher than that of other tourists. According to the domestic tourism survey conducted by the Beijing Municipal Tourism Bureau in 2001, the per capita consumption of domestic tourists who come to Beijing for business activities is 1,327.4 yuan, which is higher than the per capita consumption of tourists. Out 42.2%. Second, consumption tendency is obvious. Data show that among the consumption items of business tourists, expenditures on accommodation, catering, transportation, conferences, banquets, communications and other expenses are relatively stable and occupy a large proportion. The consumption of sightseeing, shopping and entertainment will vary greatly depending on the length of stay of business tourists, the completeness of supporting facilities and service quality of the business travel destination. Third, the revisit rate is high. In 2003, business tourists accounted for only 9.8% of China's overseas tourists, but those who visited China more than four times accounted for 72.1%, far higher than the 33.9% of tourists. Among domestic business guests who came to Beijing, more than four times The proportion of guests is higher than that of overseas business guests. Fourth, they have a strong sense of time and a large demand for business supporting facilities. Business tourists have tight travel schedules and emphasize efficiency. Therefore, they hope that the business travel services provided by travel companies can be arranged in a coordinated manner to improve efficiency and save time. In recent years, business tourists have increasingly pursued fast and convenient modern office facilities. According to relevant surveys, 6 out of 10 international business guests carry laptops. The proportion of them using faxes in hotels is as high as 97%, and more than 50 of them use fax machines in hotels. % of international business guests use the Internet during business trips. Therefore, they often care about whether their offices and accommodation rooms have broadband networks. In addition, business guests also use e-mail, telex, and international direct telephone calls more frequently. Fifth, it is mainly individual tourists and is less affected by seasons. Statistics show that most of the business guests are individual tourists, and most of them are middle and senior managers of companies or institutions. The main purpose of business guests' travel is to engage in business activities and achieve business goals. Therefore, travel time, travel mode and destination are basically determined before traveling. For business travelers, traveling means work. Going on a business trip is a matter of business, regardless of season or temperature. This means that business guests need more "butler-style services" during travel and at the destination to reduce troubles caused by non-work itself during the trip and thereby improve work efficiency. Sixth, business guests stay longer. According to a 2002 survey by the National Tourism Administration, 15% of overseas business guests stayed in China for more than 15 days, while only 5.8% of tourists stayed in China for more than 15 days. 21.4% of cultural and sports exchange guests stayed in China for more than 15 days. Much longer than the stay time of tourists. Among domestic tourists, business guests also stay significantly longer than sightseeing guests and other types of tourists. Among domestic tourists in Beijing, those who stayed the longest were cultural and sports exchange guests (15.1 days), and those engaged in business activities stayed for 7.4 days, both of which were longer than leisure tourists (4.8 days).