What is the difference between platform and OTA?

Platform is different from OTA mainly in resource utilization ability, profit model and application field. For example:

1, the difference of resource utilization capacity:

OTA has a call center, a large number of members, an advanced management model and a standardized service model, and divides each service into different small modules, thus improving service quality and resource utilization.

The platform is mainly to capture and integrate all kinds of tourism information, and then travel to the tourism information base, so that customers can choose the most cost-effective tourism products independently, and the resource utilization ability is weaker than OTA.

2. Different profit models:

OTA mainly collects commissions from agents, and the platform relies on traffic. For example, Ctrip's income mainly comes from agency fees and advertisements for hotel reservations, air ticket reservations and travel route reservations, mainly relying on the number of users;

The platform mainly relies on search engine bidding revenue and advertising, as well as traffic and click-through rate for profit.

3. Different application fields:

OTA is widely used in the field of mobile location service and mobile payment. The location information of mobile terminals is obtained through a set of positioning technology, which is realized through the combination of mobile communication network and satellite positioning system, so as to realize various location-related services.

The platform is widely used in mobile information service, information interaction service and other fields. Pushing relevant information to the target customers or users who enter a certain tourist area can guide them to produce consumption behavior. ?

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