In addition to six-star hotels, what else are there in Dujiangyan Wanda City?

Daily Economic News (blog, Weibo) reporter Du Ranle and intern reporter Wang Tingting came from Chengdu

Recently, Wanda Group held a press conference in Chengdu and announced that it will invest in Chengdu 100 billion, the highlight of which is the investment of 55 billion to build Wanda Cultural Tourism City in Dujiangyan. This is nothing less than a shot of stimulant for Dujiangyan's tourism industry, which is suffering from "growing pains."

What changes will the arrival of Wanda City bring to Dujiangyan? What impact will it have on the cultural resources of Dujiangyan?

On April 3, Wanda Cultural Tourism City (hereinafter referred to as Wanda City) officially settled in Dujiangyan City, Sichuan Province, with a total investment of 55 billion yuan. It is known as the largest investment in local cultural tourism projects and is also the largest Wanda City a single project investment.

The industry is full of expectations for Wanda’s investment in Dujiangyan. Experts believe that this will effectively boost Dujiangyan’s tourism economy. The reporter noticed that the per capita consumption of tourists in Dujiangyan City in 2014 was only 455.7 yuan, which is far lower than other well-known scenic spots. Against this background, the above-mentioned Wanda City project is nothing less than a shot of stimulant for Dujiangyan's tourism industry, which is suffering from "growing pains".

Zhu Dan, Dean of the School of Tourism at Chengdu University, even compared Dubai, believing that Dubai was not a tourist destination initially and lacked environmental and climate advantages. However, by creating a number of global and unique projects, Dubai Become a global tourism hotspot. So, is it possible that Dujiangyan will have the same effect as Dubai in the future?

Dujiangyan will build an international tourist area

On the afternoon of April 3, Wanda Group Chengdu’s 100 billion investment conference kicked off. The Dujiangyan Wanda City with an investment of 55 billion yuan is particularly eye-catching. In addition to Sichuan Province Governor Wei Hong, all major leaders of Chengdu City also attended the meeting. "Daily Economic News" reporters noticed that during the Dujiangyan Wanda City signing ceremony, the main leaders of key departments such as land, planning, urban construction, and environmental protection in Dujiangyan City all appeared. Behind this is Dujiangyan’s continued investment in the cultural tourism industry and its strong desire to build an international tourist resort.

It is understood that Dujiangyan City completed the preparation of the "Master Plan for the Development of Tourism Industry in Daqingcheng Tourist Area" in 2014, identifying four major functional area industries: health and fitness, entertainment and vacation, interactive experience, and sports and leisure. layout. At the same time, the city has launched the creation of the "Daqingcheng National Tourist Resort".

Dujiangyan Mayor Ma Hanxuan stated in the 2014 Government Work Report that the city will aim to build a "Chengdu Tourism, Leisure and Holiday Satellite City", focusing on industry-driven, project-driven and innovation-driven, and focusing on the tourism "industry" It strives to take the lead in becoming a pioneer area in the construction of Sichuan's world tourism destination based on the development orientation of "globalization, modernization and internationalization".

Against this background, introducing a tourism real estate leader like Wanda has become an urgent choice for Dujiangyan.

Wang Jianlin, Chairman of Wanda Group, said at the press conference that Dujiangyan Wanda City will be innovatively designed and constructed according to three high standards: world-class, originality, and uniqueness to build the best cultural tourism project in China. It will completely change the current status of cultural tourism projects in Chengdu and make Dujiangyan Wanda City a cultural, tourism, commercial and health center in Sichuan and even the country.

From the original Wanda Plaza to the current Wanda City, Wanda Group’s projects have become more and more comprehensive, with larger investments and more prominent entertainment and experiential features, attracting Local governments and powerful capital are competing to pursue it.

Dr. Yang Yanfeng, associate researcher at the China Tourism Academy, told the reporter of "Daily Economic News" that as a comprehensive large-scale project with the theme of cultural tourism, Wanda City will have a driving effect on the surrounding areas after its completion. It is worth looking forward to . Wanda's current momentum in acquiring travel agencies is also very strong. It is estimated that it has also taken into account the introduction of tourists in the future. The market effect of Wanda's large projects in Qingdao Real Estate and Changbai Mountain (603099, Stock Bar) has been very obvious.

How does Wanda City complement Dujiangyan?

According to a public introduction by Wanda Group, Dujiangyan Wanda City will build a city with cultural tourism as its core, gathering various business formats such as culture, tourism, commerce, and hotels, and covering various entertainment elements such as movies, performing arts, and theme parks. A world-class cultural industry project with a total construction area of ??5 million square meters.

The Dujiangyan Wanda Cultural Tourism City project will bring a modular combination of "Wanda Mall + Outdoor Theme Park + Show + Resort Hotel + Riverside Bar Street". Most of the product types are undeveloped tourism products in Dujiangyan, and It will be of a higher grade and at the same time increase experience, interaction, participation and other new tourism models that Dujiangyan currently lacks.

At present, there are 3 five-star hotels, 3 four-star hotels, 6 three-star hotels in Dujiangyan City, and the rest are business hotels and country hotels. In the planning of Wanda City, Dujiangyan will newly configure one six-star hotel and two four-star hotels, introduce 20 well-known bars and music bars at home and abroad, and set up a shopping mall that gathers first-class brands and 50 global gourmet restaurants. Business center, greatly improving the local business level.

Wang Yuan, director of the Wanda Cultural Planning Research Institute, introduced to the reporter of "Daily Economic News" that the overall planning of the Dujiangyan Wanda Cultural Tourism City project is positioned as "exclusive, unique, and world-class". Planning, design, and capital investment In other aspects, it will surpass the Wuhan real estate Wanda Cultural Tourism City project.

The reporter learned that Wanda Mall, the core project of Wanda Cultural Tourism City, has a construction area of ??about 300,000 square meters, emphasizing its original style to accommodate a variety of entertainment formats, including an indoor "Four Seasons" of 100,000 square meters. Ski Resort". In addition, Wanda has independent intellectual property rights for its high-tech film entertainment project "Movie Park", which can realize movie-watching experiences such as roller coasters passing through the screen, vertical drops, and suspended dynamics. Wanda City will also develop a 60-hectare theme park and set up world-class entertainment projects with Sichuan cultural characteristics such as "Tianfu Paradise, Bashu Fortress, and Jungle Adventure".

In addition, Wanda City also has a unique show project in Dujiangyan - Qingcheng Show. Different from Dujiangyan's existing two multimedia performances, "Explanation of Dujiangyan" and "Journey of Time and Space", "Qingcheng Show" will put more emphasis on art and technology on the basis of localization. "Qingcheng Show" will be directed by world-class artist Frank Degon, using regional characteristics combined with Taoism, martial arts, national treasures and other elements to create art, and using high-tech stage technologies such as mobile rotating stages and 3D effects. "The planning, design and project content of Dujiangyan Wanda City are different from what we have done before. They are original and all are our intellectual property rights." Wang Jianlin, chairman of Wanda Group, told reporters that under the influence of the Dujiangyan Wanda Cultural Tourism City project Next, Dujiangyan will not only attract tourists from around Chengdu, but also tourists from all over the country and even abroad.

A relevant person in charge of Wanda Group revealed that the Wanda Cultural Tourism City project is expected to bring about 15,000 new jobs to Dujiangyan City, increase the permanent population of Dujiangyan by more than 100,000, and is expected to attract tourists on an average daily basis The number of visitors reaches 80,000 to 100,000, and the number of tourists attracted throughout the year will reach 20 million. The entire project will upgrade Dujiangyan's tourism industry and drive the development of related industries and urban economy.

“From the perspective of business format setting and grade, Wanda City can play a role in increasing business formats, optimizing the business format mix, and increasing the number of leisure vacations for Dujiangyan. Like Hangzhou real estate, it is free of tickets and attracts tourists. It is not impossible for Dujiangyan to make money from other tourism industries," Zhu Dan told reporters.

Liao Feng, associate professor of the School of Tourism of Sichuan University, also said that Wanda’s 55 billion yuan large-scale investment project can make Dujiangyan’s tourism image present a composite, three-dimensional and diversified superimposed effect, and the tourist sources will also increase. will be wider.

“However, when doing tourism, we need to consider the overall image of Dujiangyan, what impact Wanda City will have on Dujiangyan’s cultural resources, what kind of urban benefits it will have on Dujiangyan, and how long the project life cycle will be, all of this remains to be seen. Observe." Liao Feng pointed out.

Dujiangyan is developing tourism projects

In addition to Wanda, Dujiangyan is also developing and introducing a number of new tourism projects. The arrival of these tourism projects may make this city with 2,000 The small town with many years of history has finally become a world-class tourist destination.

From last year to the beginning of this year, Dujiangyan City successfully signed tens of billions of projects such as Qingcheng Feishui and Sichuan University Zhisheng (002253, Stock Bar) Tourism Interactive Experience Center, accelerating the advancement of the Qingcheng Health Traditional Chinese Medicine Center and other projects. Dubbed Sichuan's first Sino-French joint venture, the international self-driving tour camp "Dujiangyan Sichuan Tour Indigo Self-driving Tour Camp" has also been completed.

Data provided by Dujiangyan City shows that in 2014, the city received 20.146 million tourists, an increase of 6.8%; it strives to receive 21 million tourists this year, and the ticket revenue of scenic spots must be based on last year’s 300 million yuan. An increase of over 30%, exceeding 400 million yuan.

Some insiders estimate that based on Dujiangyan’s current average annual increase of 1 million tourists, the number of tourists will be 5 million in 5 years. However, the number of tourists in one Wanda City in one year can rival Dujiangyan. The overall number of tourists in one year will undoubtedly bring a huge increase in tourists to the local area.

Yang Zhenzhi, director of the China Leisure and Tourism Research Center of the School of Tourism at Sichuan University, said, "The Han Street made by Wuhan Wanda, especially the show, is really attractive. I believe Wanda has the strength to make the Dujiangyan project a success Better than other projects.”

In Yang Yanfeng’s view, Wanda City, as a comprehensive project, mainly focuses on film and television in Qingdao and skiing in Changbai Mountain. Its own advantages are very obvious, and it has obvious advantages for surrounding areas. The motivation is great. This type of project does not rely on culture to make money, but may also rely on business, hotels or holiday apartments to make money.

Previously, Wanda also acquired 13 travel agencies with a turnover of more than 7 billion yuan. Both the turnover and the number of tourists are a guarantee for Wanda City.

The e-commerce projects that Wanda, Baidu, and Tencent have jointly invested heavily in can also attract hundreds of millions of users from all three companies to Dujiangyan for tourism and consumption. This will have a great impact on Dujiangyan. This is also a major benefit.