What is the tourist accommodation industry and its characteristics?

Tourism accommodation industry refers to the industry that provides accommodation, catering and various comprehensive services for tourists. Among the six elements of tourism, food, accommodation, transportation, travel, shopping and entertainment, tourism accommodation industry is a very important part. Together with travel agency industry and tourism transportation industry, it is called the three pillars of tourism and is an indispensable "post station" for people to travel and sightseeing.

Compared with other industries, the tourism and accommodation industry has the following important characteristics:

Tourism and accommodation are the combination of tangible and intangible elements.

The tangible elements of the accommodation industry include the surrounding environment, equipment and facilities, decoration, geographical location and catering products provided for guests. Managing the physical requirements of the accommodation industry is very complicated, because customers will compare the appearance and environment of a hotel with their expectations in advance, and then judge the quality of products. Similarly, although food can meet people's basic needs, dining experience is often a very important part of customers' accommodation experience.

The intangible elements of the accommodation industry are more complicated than the tangible elements, including the atmosphere created by the hotel and the services enjoyed by customers during their stay in the hotel. Most accommodation products are a combination of tangible goods and intangible experiences. For example, the experience of customers in hotel restaurants involves many intangible combined effects, including the purchase and cooking of restaurant employees until the dishes are served. The tangible elements behind it, such as architecture, interior decoration, kitchen equipment, dining table, chairs, tableware and cooked dishes, are obviously necessary for restaurants. Some people think that the core of accommodation products is intangible services, but we think that accommodation products are composed of tangible and intangible factors.

(b) The production and consumption of tourism and accommodation products are inseparable.

In the process of production and consumption of accommodation products, customers must come to the service site to participate in the provision of accommodation products. This is the opposite of buying and consuming physical products, such as washing machines and televisions, which can be produced in Germany and then sold and used in the Czech Republic. This indivisibility also means that after the customer buys and consumes the product, the ownership of the product does not belong to the customer, and the customer only buys the right to use the accommodation product for a period of time. Some people think that customers not only enjoy the wonderful experience of accommodation, but also have good memories after accommodation, but customers can't experience the continuous physical value of accommodation products. Just like a well-fed guest in a hotel restaurant will feel hungry for four or five hours, so he must spend again. Compared with buying a washing machine or TV set, the washing machine or TV set can still be used after customers buy it for several years and reflect its use value.

(3) The products of tourism and accommodation industry are fleeting.

Accommodation articles cannot be stored. If the room is not sold overnight, the sales opportunity will disappear forever. Even if all the rooms are sold after this because of the sudden increase in demand, the losses caused by the previous vacancy will not be compensated.

Unlike most material products, accommodation products are perishable and cannot be stored and sold later. Therefore, the needs of guests play a considerable role in the provision of accommodation products. However, most accommodation facilities suppliers will still encounter many losses and management problems caused by fluctuations in demand.