Founder's Notes-Notes

After reading this book, you will be deeply moved by the author's delicate feelings about life. People who pursue life are rare in this society. It is more of a fast-food exquisite lifestyle, without the taste of time and deep feelings, and more of an experience to show off to others.

You may say that the pressure of social competition is so great and the time is so tight every day, so you should spend all your time pursuing this exquisite life. But you know, the author is the founder of three top hotels in China, Home Inn, Hanting Hotel and Zhuhua Hotel. There are many branches in China. Compared with you and me, he doesn't know how busy he is.

You may also say that the pursuit of such an exquisite life requires a certain amount of wealth, but exquisite life and feelings do not necessarily require wealth, but you need to slow down the pace of time, feel the feeling that time flows away from your body with your heart, activate your sense of touch, and create your own exquisite life with your heart in time.

The author Miracle is an entrepreneur who has worked in a shopping mall for a long time. He founded three top hotels in China, such as Home Inn, Hanting Hotel and Zhu Hua Hotel. He has rich experience in business management, and he is also a master of life. He has his own profound understanding and sentiment about life, art, philosophy, travel and life. The author recorded his feelings and understanding of life, entrepreneurship and food from three aspects: heaven, earth and people. We lamented that he created 3 billion enterprises, but also let us have a deeper understanding of him.

sky

Life is art, each of us is an artist, and everyone's life is a work of art. We should create our own life into the most unique, expensive and precious art, and look at life in art and beauty.

God created everything with the least rules, and such a beautiful world was realized by changing a few simple rules. Everything in the world shows itself in the form of simple, smooth, smooth and symmetrical curves, which makes you marvel at the charm of nature and appreciate the beauty of simplicity; Human activities should follow this law, achieve an appropriate balance with the least resources, and express it in a simple and clear form.

The highest standard of aesthetics is balance. Everything designed by God has achieved its own beauty in balance. When designers design, they show their personality too much, and the things they design are not elegant enough, but more about expressing their personality. After careful consideration, the design takes into account the balance of each space and the coordination of each functional plate. Only in this way can design be elegant, a subtle beauty beyond reality.

The relationship between time and reality is just like the relationship between language and thinking. Language limits human thinking and time limits people's understanding of the truth of the universe. Only by ignoring time can we know the information beyond time and opening hours.

land

If an enterprise wants to make itself bigger and stronger, it must have its own ideals, visions and ambitions. Without the support of these spiritual levels, it is difficult for an enterprise to become bigger and stronger, because how far an enterprise can go depends on its vision and ambition, which provide a steady stream of spiritual motivation.

Successful enterprises not only have their own visions and dreams, but also have their own solid basic skills. They will closely follow the market demand and adjust the product structure to meet the needs of users.

How to maintain a long-term development and growth of an enterprise is to find its own new growth point, new motivation and new direction when its entrepreneurship is in a downward trend until the next development peak. Those big century-old enterprises have strong innovation ability and adaptability. While they are growing rapidly, they are constantly looking for their next growth point.

Business model of entrepreneurship

1, the most suitable time appears, neither early nor late.

2. Catering to market demand is not necessarily an innovative consumption behavior.

3. Find the "harmonious point" with common interests.

4. Stand the test of time and practice.

5. It must be unique and innovative.

Four aspects of a good product

1, common sense, not grandstanding.

2. Understand human nature, especially its weaknesses.

3. Make products at an appropriate cost.

4, in line with the aesthetics and values of the mainstream customer base.

mankind

With the development of modern science and technology, people are being "alienated" by various facilities, and their physical functions are deteriorating little by little, and their dependence on various external facilities is increasing, so a person often goes there to exercise, so that you will have more energy and time to do other jobs.

In today's society, there are fewer and fewer poems, because everyone is busy making money and has no time and mood to read poems and feel the beauty and truth in them. Poetry is the most straightforward innocence and romance, it is an out-and-out aestheticism, it is an inner monologue and talk, and an era with only money and no poetry is a kind of sorrow.

The precepts, determination and wisdom of Buddhism correspond to the three characteristics of human beings. Discipline corresponds to animality, certainty corresponds to humanity, and wisdom corresponds to human divinity.

Friendship is more recognition and pleasure between the same sex, and it is love between the same sex; Love is mostly an emotion between the opposite sex; Another kind of love is the love of interpersonal relationships, such as the love between parents and children; Love belongs to divinity, transcending rationality and the "sex" of the body.

Love is the most beautiful emotion in the world and the luckiest thing a person can have. Although "love" is based on sex, it combines the brilliance of human nature, so it rises to the height of divinity. Love between men and women, same-sex love and human love are all love (feelings of love).

When you look down at the world from a very high angle, you will find our language, writing, behavior, beliefs and so on. They are all so small, so there is no difference. All disputes, fame and fortune, narcissism and self-righteousness are like passing clouds, which is your heartfelt compassion.

Our visit to the world is just a practice on earth. The best state is to treat the world as heaven, hell and Dojo, and do well in your body and mind.