Traditional Culture Encyclopedia - Hotel accommodation - What is the hotel industry in the future?

What is the hotel industry in the future?

The future hotel industry will be more intelligent, and the trend of digital transformation will be more obvious. Hotel managers must realize the trend of information and digital transformation, realize the importance of intelligent hotel operation management, and realize the transformation from product-oriented business model to customer-oriented business model.

With the demand of consumer groups becoming younger, more personalized and more diversified, the single product line and traditional marketing model of the hotel industry are facing unprecedented challenges.

Iteration and updating of mobile communication technology will help hotels better understand customers' consumption behavior and hotel preferences, and have more accurate guiding significance for hotel operation management and marketing strategy.

Innovative marketing model has become the mainstream. With the arrival of the Z era, new media has entered the public's field of vision.