Where is Huaihai Road in Suzhou? What's interesting about Huaihai Road in Suzhou?

Huaihai Road in Suzhou has been very popular recently, because it was closed in April this year and officially opened at the end of last month, so there are many tourists. There will be some activities about Huaihai Road in the near future, and everyone can participate.

Where is Huaihai Road in Suzhou?

Address: Huaihai Street, Suzhou High-tech Zone

Suzhou Huaihai Street opened at the end of last month, and the local heat is very high. On the evening of September 27th, after more than five months of upgrading, Huaihai Street was officially unveiled, and the infrastructure was upgraded in an all-round way, adding cherry blossom park, Huaihai small theater and fashion swing area. That night, the fourth season of A Comfortable Night at 8: 30 in Gusu kicked off in Huaihai Street. Guests, the public and tourists visit the main streets and watch the night view of Huaihai Road. At night, Huaihai Road is brightly lit and bustling. That night, the opening ceremony of Huaihai Street kicked off in the performance of the China-Japan Youth Festival.

Huaihai Street! Suzhou people's hearts are "one street a day"

Huaihai Street is located in Shishan Commercial Innovation Zone, starting from Lingyan Street in the south and ending at Shishan Road in the north, with a total length of about 550 meters. The whole street is basically dominated by Japanese cuisine, and there are fifty or sixty Japanese cuisines.

It is the famous "Japan Street" in Suzhou. How many Suzhou people started their Japanese enlightenment here.

Review the development of Huaihai Street;

Huaihai Road has a very long history. In the early years, the industries in Shishan District of High-tech Zone were mostly electronic and communication industries, mainly Japanese and Taiwanese enterprises. Huaihai Street developed slowly under such circumstances.

1994 10 10 opened in October, and the construction of Huaihai Street and High-tech Zone is basically synchronized.

At the end of 20 10, Huaihai Road was rated as "National Famous Characteristic Business District".

In April 2000, the renovation project of Huaihai Road began.

At the end of September, after more than five months of transformation, Huaihai Road finally took on a new look.

Let's just say that you can eat authentic Japanese food, such as sashimi, Lamian Noodles, roasted birds and so on. You don't have to cross the ocean.

Moreover, for the Japanese living in Suzhou, "Huaihai Street" is their spiritual comfort when they are far away from home and their habitat when they are homesick.

At the beginning of April this year, Huaihai Street announced a comprehensive upgrade.

The renovation of Huaihai Street is mainly designed and upgraded from five aspects: smart street and municipal pipeline facilities, street, landscape, building facade, shop signs and brand image.

Cancel the current situation of roadside parking, expand the width of pedestrian zone, improve the commercial atmosphere and user experience of streets, and change from passing roads to strolling streets. At the same time, the existing motor vehicle lanes and traffic will remain unchanged.

Combined with Japanese characteristics and culture, multi-level and multi-regional landscape public space shaping; With the embedding of cultural nodes, a continuous, humanistic and pluralistic street landscape is formed.

Following the principle of diversity and flexibility, under the premise of minimizing the impact on the normal operation of the store, we will create a new facade for the existing building, provide a flexible business interface for the store, and make it possible for it to upgrade independently.

Update old municipal facilities (tap water, electricity), integrate street facilities for intelligent transformation, optimize traffic organization, optimize logistics streamline of shops, and make streets orderly.

After the transformation, Huaihai Road will provide a more diverse, interesting and pure immersion experience of Japanese life aesthetics!

What's the fun?

Street opening activities

As the main venue of the fourth season of "Gusu 8: 30", Huaihai Street has not only taken on a new look, but also launched a "10,000 yuan coupon" activity through government guidance, social forces linkage and profit-making by merchants, which runs through the lottery in koi fish, attracting the general public to experience the Japanese style of the neighborhood.

It is reported that the activities all adopt the method of issuing printed paper coupons in a targeted manner. The coupon amount is each 50 yuan (one coupon can be used for every 100 yuan), and no less than 10000 coupons are distributed.

It is worth mentioning that, in order to promote the economic development of Huaihai Road more vigorously, from September 27th to June 165438+ 10/5, customers who spend all their money in 50 yuan on Huaihai Road can link in the "koi fish Lottery" sub-column of the official WeChat official account of Huaihai Road Commercial Street, or directly scan the code to upload their consumption bills or payment vouchers. "The ticket upload deadline is 165438+ 10/5, and the lottery date is 165438+ 10/6. A generous prize. First prize Huawei 5GP40, 2 sets; The second prize is Huawei smart watch, 3; The third prize is Xiaomi Sports Bluetooth Headset,100; The prize is the rice band, 100. " The relevant person in charge of Shishan Business Innovation Zone introduced.

1. Huanxin Huaihai Street

Suzhou Vanke focuses on urban renewal. In recent years, the renewal of historical houses, ancient city cultural tourism, stock assets, old shops and commercial blocks has been continuously introduced, which has fermented the factors of beauty and made the city glow with youth.

Suzhou Vanke and Vanke Urban Research Institute, with the core concept of "turning roads into streets", have comprehensively transformed smart streets, municipal pipelines, equipment and facilities, landscape sketches, building facades and store signs, making Huaihai Street a sustainable and vibrant urban street.

On the 560-meter-long street, the Japanese landscape team and the local landscape team were invited to cooperate, and a number of public leisure spaces such as cherry blossom park and pocket park were planned and designed. Huaihai Street also strives to improve the diversified business forms of the block, adding rich cultural and artistic elements such as the multimedia Sino-Japanese cultural exchange exhibition and the small theater of Huaihai Street.

The gatehouse at the entrance is also a Japanese-Chinese cooperative design project, and the materials are imported from Europe. This is a scheme of cultural integration, a reflection of tradition and modernity, and a respect for the original memory of Huaihai Road.

The transformation of Huaihai Street is a new beginning for high-tech zone cities. After transformation, Huaihai Road has become a street with more characteristics and quality, which contains the imprint of different times and cultures. Huaihai Street is becoming a new mode of urban renewal in Suzhou.

2. Integration of culture and creativity, iterative new kinetic energy of the city.

Suzhou is a famous historical and cultural city. Tradition and modernity, protection and development, are the challenges faced by this charming city that combines classical and modern. Renewal and regeneration are the gifts of the city. The topic of "urban renewal" is a breakthrough in itself and an important topic of urban development in the future.

As Pei Jianzhong, the son of internationally renowned architect I.M. Pei, said, "History is the foundation of the future and culture is the foundation of development." The sense of history and culture in the old city of Suzhou and the dynamic atmosphere of youth and tolerance in the new city, like a pair of twin flowers, jointly tell the beauty of Suzhou. No matter ancient or modern, it is a symbol of Wu culture in this city.

Vanke aims at enriching urban life scenes, brand power and the ability to serve the city, and aims at the operational ability of the composite space to continuously serve the development of the city. Suzhou Vanke is far-sighted and constantly explores and deepens the "urban renewal" project. Through the transformation, the environment of the old city will be more dynamic, providing more reference for urban renewal and development. Both the design of Xiong Wen travel apartment integrated with modern lifestyle and the renovation of Huaihai Street with equal emphasis on economy and culture are vivid portrayal of Suzhou Vanke's active practice of "urban and rural construction and life service provider", making urban renewal a virtuous circle of urban self-regulation mechanism, creating the "most comfortable" environment in a more flexible and effective way, rejuvenating Suzhou's urban vitality and creativity, and helping Suzhou to "start after opening up".

3. The know-how of commercial street reconstruction

With the increasing proportion of catering in commercial space, the help of "night economy" to business and the improvement of the popularity of commercial blocks, there are more and more cases of renovation of Huaihai Road in Shanghai New World in the past and now in Suzhou. Behind these projects, in addition to the update of content and scenes, there are several major features:

1. Dig deep into the essence and transform it with reservations.

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On the one hand, operators need to update in time to adapt to the new market; On the other hand, we should refine the spiritual core of the project and attract the most elusive next-generation consumers with the most traditional cultural symbols. Vivid images and touching stories can deeply impress consumers, so that the overall image and values of the brand can silently touch the public and spread in a wider geographical scope.

Huaihai Road retains its own Japanese style and brand structure based on Japanese materials, and strengthens this overall image, combining with the commercial characteristics of "night economy" to form unique differences.

2. Diversification and upgrading of blocks

The opening of Huaihai Road has become one of the platforms for cultural exchanges between China and Japan. The exchange exhibition held here is divided into four parts: "echo, * * * sound, communication and intersection". Through AR real-time rendering technology, guests can get in touch with Suzhou gardens and Japanese dry mountains and rivers at zero distance and experience the sound of culture. And show the real and vivid image of Huaihai street residents, as well as the feelings of people with different cultural backgrounds in Huaihai street.

There is also a mechanical Zhu _ in the block, which is regarded as an auspicious holy bird by Japan. In 1980s, Zhu _ was almost extinct. Through the cooperation between China and Japan, the number of Zhu _ recovered to about 2000. The mechanical art installation on this metal arch bridge symbolizes Sino-Japanese friendship.

The newly unveiled Huaihai Street focuses on upgrading the diversified business forms of the block, adding rich humanistic and artistic elements such as Huaihai Small Theater and Japanese modern art sculpture; At the same time, Huaihai Street is exploring cultural and creative industries. At present, the brand book, image spokesperson "osmanthus sauce" and peripheral products have been launched. In the future, Huaihai Street will continue its brand vitality in the form of seasonal limited elements and cultural brand cooperation and joint activities.

3. Respect street culture and create traffic with feelings.

Every street has its own personality and respects street culture. It is the concept that Vanke has been involved in the renovation of Huaihai Street, which has been fully reflected in the renovation of the facade of the building facing the street.

Most hot projects after transformation will have corresponding topics in the whole process of project transformation, from pre-transformation to transformation, to opening and restarting. It is the restart of the renovation project itself and an opportunity to connect with consumers' emotions. Because the stock project is not only an old building, but also the emotional memory of a generation of consumers.

Memories are the material for creating topics. Emotional storage before decoration, ceremony restart after decoration and emotional strengthening in daily operation are all powerful tools to maintain core customer base. Ritual activities and scenes can awaken consumers' memories of past experiences related to the project and strengthen their emotional connection and attention to the project.

Efforts to update Suzhou City are not only the mission and responsibility of Vanke to take the initiative to carry the banner, but also the glory and dream of Vanke. Regarding the future development of China City, I believe the newly-built Huaihai Street will be a good reference answer.