How do tobacco and liquor stores make profits?

The current situation of tobacco hotels, the extrusion of famous wines, the sinking of regional famous wine channels and the continuous expansion of large trading companies to form chain stores all affect the business of ordinary tobacco hotels. Tobacco and liquor stores should learn to make use of their own advantages and learn new negotiation rules. In recent years, tobacco hotels have developed very rapidly, and many large chain tobacco hotels have emerged in the industry, such as Huazhi Liquor Store, Sichuan Yijiujiu Chain, Zhejiang Shangyuan Jiujiajiu Bohui Chain, Xuzhou Tongfeng Chain, etc. These chain stores are all run by big trading companies. As an ordinary distributor, it is not easy to develop chain tobacco hotels. In recent years, some large enterprises are also competing with distributors, such as Maotai, which has opened direct terminal stores. With the continuous development of the industry, their strategies are also changing, that is, they begin to extend to vertical integration, and their tentacles are getting longer and longer. This fierce competition has led many dealers to open stores without forming a so-called chain model. And if you are not a famous wine agent, or even a large regional wine agent, then the pressure of opening a cigarette hotel will be even greater. Because the market is no longer simple, the sinking and controlling power of famous wine enterprises at all levels and regional wine enterprises on channels is constantly strengthening, which will also continuously squeeze and divide the share of trading companies. At the same time, in the development of tobacco hotels, there is a phenomenon that with the sinking of famous wine channels, group buying is constantly squeezed, and the cost of developing a customer is very high. Some tobacco hotels are supported by several large group customers, and if they only rely on single-store retail, the pressure is very great. However, the original big customers of dealers have also been greatly affected. One is that famous wine shops are digging up your customers, and the other is that famous wine shops are opening specialty stores, and the channels are sinking. In this way, customers will no longer be easy to maintain and the space of dealers will be squeezed smaller and smaller. For the channels of tobacco and liquor stores, in the third level of competition, that is, the competition for resources, we should learn to control and seek resources. However, resources will be exhausted one day, and this kind of resources is not particularly stable and can be enjoyed. In other words, the competition for resources is unreliable. In the first ten years, the whole industry took us forward. When the development speed of the industry slowed down, it would be impossible to rely on the original simple thinking and the original small shop without the support of the team and traditional channels. In addition, we will find that our profits begin to decrease. In the past, the profits of buyout wine and branded wine were relatively high, but now these wines are not easy to sell. At the same time, the profit margin of famous wine merchants has been shrinking because of the price reduction of famous wines. Although the competition was fierce in previous years, the exhibition fee, entrance fee and wine gift can meet the basic operating expenses of a store. Selling products now doesn't make money, but giving some policies can make money. In this context, some smaller enterprise groups are under great pressure. This is the industry trend. Faced with such a situation, it will be very difficult to survive if the original operating rules are not changed. Therefore, when we are doing a tobacco hotel, we must first understand this background, and then establish a business model to change our focus. Generally speaking, the squeezing of famous wines, the sinking of regional famous wine channels and the continuous expansion of large trading companies have formed a brand effect, which has improved the weight of negotiations with manufacturers and mastered the right to speak. Although the profit has come down, it has great influence and high status. This is what dealers should learn, learn to use their own advantages and learn new negotiation rules. In such an environment, it is necessary to appropriately adjust the pace of operation. The core point of profit rule of tobacco and liquor hotels: 1. Tobacco and liquor hotels should make profits, strive for famous wines, make a good product mix and enrich categories. 2. Give full play to the advantages of tobacco hotels to make group purchases and improve profitability. In fact, it is relatively easy for tobacco hotels to make money, at least not at a loss. Speaking of profit, I think it is necessary for you to work hard on your product mix. First, famous wines can be supplied by local distributors, even if you get some support and promotion fees from them, and then use their support reasonably to promote products and improve the profitability of single stores. Secondly, it is necessary to enrich the categories, do a good job in product mix, only rely on selling wine, and the living space is small. It is necessary to do all categories and increase profit points; Third, it is customized products. The product categories of tobacco hotels should be relatively complete, taking into account that a single store must be profitable. There are three directions for the future development of the cigarette hotel: one is the cigarette hotel made by the clubhouse; One is a chain tobacco hotel; The last one is the store-in-store model. The core view of future profit model: 1. The future development of tobacco hotel will be a tobacco hotel that meets business needs and will be a more and more standardized place. 2. The core competitiveness of tobacco hotels is actually to build their own brands. In the past, including the development of tobacco hotels, the profit model of many dealers is relatively simple, mainly adopting two ways: retail and group purchase. What is the future profit model of tobacco hotels in the process of continuous development of the industry and continuous survival of the fittest? It is an inevitable trend that tobacco hotels will become more and more professional in the future. In fact, tobacco hotels are specialized service channels separated from supermarket channels, which will become more and more professional and high-end, which is a trend. In terms of products, we will find that the function of wine has also changed a lot. For example, in early years, everyone drank simply. But now besides its core value, everyone is concerned about the packaging, concept, taste and value of the product. This is the second level, and now it mainly stays at this level, relying too much on product innovation and too much on concept innovation. This kind of innovation is constantly subdivided, but now it has lost its support and is inseparable, which means it is an unreliable level. Therefore, the requirements for operators are very high. In the future development process, tobacco hotels will also remove the current unreasonable side and gradually enter a business field. In other words, if you are now running a large tobacco hotel with a huge customer base and a high-quality customer base, then your negotiation qualification is very high and you will make a lot of money. In a word, the future of tobacco and alcohol specialty stores is a specialized channel, with many services added and many resources locked in, and the service quality of grades and extensions is getting higher and higher. In order to survive, tobacco hotels must first meet the changing needs of customers and constantly choose customer groups. Now is an era of new business model competition and brand competition. When encountering bottlenecks, it is very important to reposition, re-select suitable customers, have a better business model and sell profitable products.