How did Ku Junqiang start his own Western-style wedding business with insufficient resources?

1. venue problem: Ku junqiang persuaded the person in charge of Fushun church with a detailed plan, and Fushun's first western-style wedding company has a bright future.

2. Wedding supplies: Ku Junqiang went on a business trip for two months and reached an agreement with a hotel in Fuzhou and several wedding supplies companies to rent their wedding supplies.

3. Announce the problem: Ku Jun Qiang made a mock wedding to attract media attention and let them report on their own initiative.

Resource integration refers to a complex dynamic process in which enterprises identify, select, absorb, allocate, activate and organically integrate resources from different sources, levels, structures and contents, making them more flexible, organized, systematic and valuable, and creating new resources.