The auction of Karen Mok's "broken houses" by hotels has a bad influence. How to use the star effect correctly?

There have been frequent hotel incidents recently. Recently, another hotel bid for the Garden Suite online, claiming that Karen Mok once lived and the price was rising. This is undoubtedly a bad way to take advantage of the star effect. In fact, the appeal and publicity effect of stars, if used in the right way, such as public welfare undertakings, can have a better response.

Stars have shining aura and radiation effect, which leads to the marginal effect of stars and makes people or things related to stars have different general commercial values. This is the power of the star effect. The use of celebrity endorsements, if used well, can bring great marginal effects to enterprises or individuals; Poor utilization will bring considerable negative effects to enterprises and individuals.

Merchants use celebrities to shoot advertisements, and endorsement is based on the role of star effect. Because these people are highly attractive, it often happens that they are widely liked by others in daily life. The matching of stars and brands will guide consumers' psychological fire prevention factors and urge consumers to make intuitive consumption and emotional consumption. For the "star effect" More is to influence and even lead the younger generation. Many young people regard stars as idols and their behavior as their own code of conduct. Therefore, in order to have a correct star effect, stars should make more donations and endorsements about poor areas or do more public service advertisements to bring some positive things to fans.

Star effect is the most attractive means of publicity in the short term. However, the star effect is a double-edged sword, which can make you invincible in the world, but it is counterproductive. Therefore, we should correctly examine the advantages and disadvantages brought by the star effect, and how to enlarge the advantages and narrow the disadvantages is a subject we must face.