Why is the Qixi inn full?

Booking a hotel couple suite and spending Tanabata night with your partner has become a keen choice for young people. The appearance of this phenomenon has directly led to the warming of hotel reservations.

The number of hotel reservations in large and medium-sized cities has soared, and featured themed rooms are popular. As of August 5, the statistics of Qunar. com. Com shows that on the same day of Tanabata, the number of hotel reservations reached 96%, 34% higher than last year's Tanabata.

For Tanabata, hotels in many areas have also specially launched special accommodations such as round bed rooms for couples, love theme rooms and wedding honeymoon rooms, and the booking volume of these rooms has increased to 1.30% compared with last year.

According to Qunar. com. Com, except Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Xiamen, Qingdao, Chongqing and other large and medium-sized cities, Qingdao and Dalian have the largest increase in hotel bookings, with an increase of about 180%. The main reason is that in the hot summer, many couples prefer to spend their holidays at the seaside, and the arrival of Valentine's Day in China has once again promoted a large number of hotel reservations.

Judging from the performance of specific provinces, the hotel bookings in Zhejiang and Guangdong are far ahead of other places, reaching more than 30% in the country. Among them, two cities in Guangdong province have seized two seats in the top five hotels in large and medium-sized cities nationwide.

The person in charge of Qunar.com said that in first-tier cities such as Beishangguangshen and Shenzhen, star-rated hotels with complete facilities, good service and high quality of stay are more favored by white-collar workers in fast-paced cities. In Jiangsu, Zhejiang and Shanghai, especially in Nanjing, Hangzhou and Ningbo, boutique hotels with the theme of water town, ancient style and China culture have been welcomed by many couples.

Hotel reservations in China's major business districts are even more popular. Hotels in famous business districts such as Nanjing Road in Shanghai, Jianghan Road in Wuhan, Hunan Road in Nanjing and Chunxi Road in Chengdu are almost full, and the room occupancy rate is over 95%, so it is hard to find a room.

Qunar. com Com also noticed a phenomenon that scenic hotels are becoming the consumption habits of young tourists on Tanabata, and many hotels have launched special services such as pick-up and drop-off, movies with curtains, candlelight dinners and so on to cater to users. The booking volume of such high-end hotels has also exceeded 90%.

In this round of booking peak, young people aged 18-35 accounted for more than 70%, and their booking growth increased by 32% compared with last year, while middle-aged and elderly people over 50 remained basically unchanged. This shows that young people are still the main force of hotel consumption and the main source of growth in this hotel reservation.

August this year 14 is the Tanabata in China traditional culture. According to the data of "Hungry?", as a representative of Valentine's Day gifts in China, the flower orders increased sharply, which not only led to the warming of the "romantic economy", but also made the flower sales enter the first sales peak in the second half of the year.

"Buying a bunch of flowers has become a habit. In fact, it is more to set off the festive atmosphere. " Ms. Su, a citizen, said that coming home after a busy day and feeling the colorful appearance in the room is also a way to relieve stress. "Today's Tanabata, buy flowers to commemorate it, a traditional festival in China, and happiness is the most important."

The owner of a flower shop said that the number of consumers who choose group buying and take-out to order flowers has increased compared with previous years. "Summer is our off-season, because the hot weather is not conducive to the preservation of flowers, but these days are an exception. I started to make an appointment last weekend, and I can receive dozens of orders every day. Tanabata is the peak of the summer flower market and the first sales peak in the second half of the year. "

In addition, in addition to the change in the way of ordering flowers, Valentine's Day such as Qixi is no longer "exclusive" for young people. The person in charge of "Hungry" mentioned that in this year's love-related festivals, the orders for middle-aged and elderly people to send flowers to their wives have more than tripled compared with last year. At the same time, more and more young people will choose to send flowers to their best friends to accompany them in this festival, and such orders have increased nearly four times compared with last year.

The above contents refer to Baidu Encyclopedia-Tanabata.