Reading "China and China Million Awards Case Collection"-No creativity, strategy equals 0.

Reading China Case Collection and China Million Grand Prix (2)

Creativity changes fate (2)

2, the success of customers first, and then the success of creative people. If creative people want to succeed, they must make the idea of changing their destiny.

The establishment of Million Creative Grand Prix and Five Million Creative Grand Prix is based on two business ideas of China and China: 1. Creativity changes fate. 2. Yue Yuanjin, lifelong service. These two are the results that the company wants.

Creativity changes fate, first of all, it means making creativity that can change fate and play a decisive role in customers. Past award-winning cases, such as "I love you" in Xibei Youmian Village, 360' s strategy of transforming Internet security, "Six-star brand long-term fertilizer, bombarded for half a year", "Love clean, live in Hanting Hotel", brand design and global brand management of Putian restaurant entering China market, are all creative ideas that can change fate. There are also some early cases, such as "180 days sun exposure" of Chubang soy sauce and its super symbol design with green grid; "I love Gu 'an Industrial Park, 50 kilometers south of Tiananmen Square in Beijing" can also be called "One Beijing City, Four Peacock Cities", but at that time, we missed this award and haven't established it yet. You can wait until 2022 to participate in our 5 million prize. The second meaning of creativity changing fate is that as long as you can make big ideas, you can change the fate of China and China. Of course, we don't mean to change our destiny by winning the lottery, but by our partner system and incentive mechanism. The grand prix is just a symbol. If the army has no money, scholars will not come. If there is no reward for the army, the literati will not go. In short, companies provide incentives for innovation. If we say that no idea has reached the standard in our mind in a certain year, we will also give out the bonus in the spirit of attaching importance to it.

Note: without creativity, the strategy is equal to 0. Because creativity is the ultimate action of "buying"-and buying is our ultimate goal. The strategy is still in the first few processes, and the post-process and the pre-process are interactive, and sometimes even the post-process can determine the pre-process. Hua Hehua introduced himself as a strategist and creative person, helping customers to formulate strategies and then detonating them with creativity. Creative achievements may far exceed strategic achievements. In most cases, the work should focus on creativity, so the role of creative companies is stronger, and big ideas are easier to show in the results. How to show whether an idea is a big idea? Is to see whether the customer has achieved commercial success. It is obvious in the market that competitors gnash their teeth and customers are very satisfied. This is the highest realm of creativity, that is, using creativity to change the business of customers, and then change the fate of customers. This is also the lifelong pursuit of every creative person. Since you want to be creative, you should reward great ideas. If the army has no money, scholars will not come; If there is no reward for the army, the literati will not go. In short, the company rewards creativity, and Huang Jincheng Bone will also be rewarded. With such great encouragement, bonus, salary increase and promotion, this man changed his career destiny. In short, the success of customers is the first, and the success of creative people is the second. If creative people want to succeed, they must make the idea of changing their destiny.