Public micro signal naming

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How to get a good name of WeChat official account WeChat. 1. Give a good name to the public account

A good WeChat public account name is the best image spokesperson of the enterprise, because the first thing users see when they open WeChat is the name and avatar of the public account of the enterprise. So how can we get a good name for the corporate WeChat public account? According to the author's practical experience, a good name should meet the following three characteristics.

(1) It can spread quickly

One of the biggest characteristics of the Internet is communication. It takes 1 years to achieve the communication effect in traditional enterprises, and it may take only one hour to use the Internet. Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best communication.

For example, public accounts in English can be named as follows: American English, Learn English well, Beijing English, 24 English, Daily English, Big English, city english, Selected Spoken English. So many English public account names, which one is the easiest to spread? Let's analyze it now. To make public account names spread quickly, users should first read them catchily, so that they have a familiar feeling, and these names can appeal to potential customers for the value of products. Based on these points, we lock the English public account names to the following two names:

Learn English well: the most frequently said by teachers and family members at school is "Learn English well". There is no need to worry that customers can't remember this name, because it has been said countless times. In addition, the name of this WeChat public account is catchy to read and can appeal to potential customers for the value of the product.

American English: What everyone wants most in college is to speak fluent American English. Besides, American English is being taught on TV and radio. Because the best English in people's minds is American English, the name is not difficult for users to remember. In addition, the name of this WeChat public account is catchy to read, and it can also appeal to potential customers for the value of the product.

if the name of a product is deeply imprinted in our minds when we are very young, when the name becomes the name of a product, we will naturally think of the brand of this product when talking about the brand in a certain industry. Because the name of this brand has been repeated in our minds countless times (maybe 1, times, maybe a million times, or even more) since childhood.

to tap the value behind the product name, we must first find out who our target customers are, and then analyze the deep demands of the target customers for the products. For example, why people buy cars is because they want to travel faster to save time, so speed is the deep appeal of target customers. The biggest feature of BMW is that it runs fast, and only in this way can it be called a BMW. So when people want to buy a car, their first reaction is to buy a "BMW car". Mercedes-Benz cars also meet the first demand of target customers, and the driving speed is fast. When people think of buying a car, they first think of buying a Mercedes-Benz BMW, which is the reason.

There are many names of products that can meet the first demand of customers, such as Rejoice, Want Want Snow Cake, Nongfu Spring and Mengniu Milk, which all meet the first demand of target customers. In order to meet customers' demands for products, we must first study the first or deep needs of target customers when naming public accounts.

to sum up, the name of a good public account should follow the communication principle: it should be catchy to read, make users feel familiar, and appeal to potential customers for the value of the product.

(2) Target keyword principle

There is a search function in WeChat, which allows potential customers to find their interested WeChat public accounts through keywords. Therefore, if enterprises want their public accounts to be found by customers among the numerous WeChat public accounts, they must bring the target keywords of their products when taking the name of WeChat public accounts.

For example, the target keyword "English" must be included in the WeChat public account for English education, so that customers who want to learn English can find the WeChat public account of the enterprise through search.

(3) Add local names

Please note that if your company is only a local customer, you need to add local names, such as Beijing English Training and Shanghai English Training, which will help you get accurate target customers.

according to the above analysis, we come to the conclusion that the name of public account is composed of: goods ... > >

What is the attractive name of WeChat WeChat official account? 5 points The ultimate goal of WeChat WeChat official account is to realize profits. You must know what you are good at.

1. Name, for example: Teach you to dress and match. This name is clearly targeted at young people and is a high-consumption group. People who like this name certainly like to dress themselves up and are willing to spend money on clothes. Then clothes advertisements can be appropriately added in the later operation, provided that the content pushed in your WeChat official account must be This is based on what you are good at first, and then analyze the customer groups, and then customize the name to see what name can be simple, rude and generous, which can make others look at it at a glance.

2. Avatar. What I want to explain here is that the name and avatar of WeChat WeChat official account are complementary publicity effects, and WeChat official account has a good name, but you still can't express your meaning. So you can work hard on the avatar, and it seems that the name and avatar match well. Tell the customer what your number is mainly for

3. Later, push the graphic information content, and the content should be original, because some people have seen as many as you copy and paste, which makes others think that your number is a copy and paste party, and there is no content quality at all.

4. Now it's time to fill in WeChat official account's introduction, and it needs to be concise. Again, simple and rude is the best, and it hits the nail on the head.

how to name a good public account on enterprise wechat WeChat official account needs high-quality internal or innovative planning or services. But a good name can reflect your WeChat official account's value, service, content, scope, industry and other information, so that interested people can pay attention to it quickly. However, at present, the way to name WeChat is nothing more than eight forms.

First, calling people by their first names

means directly using the name of the company or the name of the service or product as the name of WeChat WeChat official account. For example, Dongguan marketing website design, advantage network, public comment network, etc.

Second, the functional utility method

This form can directly show the uses and services of WeChat official account, and let users know more about your platform. For example, hotel assistants are used to book hotels. In addition, there is Xinxin Tourism, which is recommended by tourism. Micro-life membership card is a one-stop platform for business membership cards.

Third, the image naming method

It is a way to visualize an enterprise or a service product, and to visualize specific things or abstract things, which can be personified, figuratively and so on. For example, the basketball park is the WeChat public of basketball sports information; Film factory, help you find the movies you want to see as soon as possible and so on.

Fourth, adopt the vertical industry naming method: industry name+use

Typical WeChat public are: film business school, micro-law, Douban City, Baidu film, etc. These are all named after the use of an industry.

V. Questioning naming method

Names are given in the form of questions, so that followers can gain interest. For example, what to watch the public tonight and what can make money for the public. They told users that they can help you find your favorite movies, recommend financial products and save money.

VI. Alternative Naming Method

Generally, this kind of WeChat official account goes in the form of freshness, fun, fun, material and seeds. If you want to be a funny and entertaining fellow, think about it quickly. For example, gossip WeChat public, Mac skills WeChat public, and cold jokes featured WeChat public.

VII. Encyclopedia naming method

Encyclopedia naming method has a wide range of names, but it is better to be well known. There is another benefit that has been saved. Maybe you will get a lot of fans in WeChat search through this. For example, encyclopedia of anecdotes, encyclopedia of healthy life, encyclopedia of fashion life, encyclopedia of website construction, etc.

VIII. Other naming methods

For others, we should start with some familiar things like life and region. You can also refer to Baidu index, people's attention to certain events or problems and so on. Of course, there are many naming methods, such as regional processing industry, Dongguan Advantage Network, Dongguan marketing website design and so on.

I want to register a personal WeChat WeChat official account, but I don't know how to get the name! ! The 5-point micro-signal is not important, and the bound QQ number is used for publicity.

WeChat official account ID is not important either. What matters is the content of your WeChat official account. Make it valuable, even if it doesn't sound loud, it will ring slowly.

Help me to get a name for WeChat WeChat official account. WeChat official account's name, your product, positioning, and your content output should be considered from these aspects.

WeChat official account's account name is micro-signal. Here is the Chinese name, which can be duplicated with the existing one.

the micro-signal is unique and can't be duplicated with the existing micro-signal.

should the name of wechat WeChat official account be a book name or a signal? Generally, you use the signal

How to change the name of WeChat WeChat official account. If you are an unauthenticated WeChat official account, you can get a chance to change your name by entering the background of WeChat and selecting authentication. Only this time, you must think about your name before changing it.

If the WeChat account has been authenticated, you need the following materials:

(1) Public account (QQ number/email address);

(2), the original ID of the public account (which can be viewed in the "Settings" account information of the public platform); (3), the original public account name;

(4) the name of the public account to be set;

(5) The naming method and corresponding information based on the new public account name

The last way is to re-register, but there will be restrictions on the ID card when re-registering, which requires you to do it yourself

If you want to set up a WeChat WeChat official account, you can't think of a good name. When you start, you will find that you can't remember more than half of it. You should ask what name can be named dongxi.douban/show/528324/ ~

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