Why can't motels develop in China?

This has something to do with people's thinking. At present, there are two automobile hotel chains in China. But the occupancy rate is not very high. Only when other hotels are full on holidays will many people consider staying in motels. Some people have consulted and counted that many people do not choose car chain hotels because they think they are drivers. The word "hotel" is different from hotels, and China people are proud of it. Therefore, the development of motels in China needs better marketing strategies.