How to do hotel marketing planning?

How to do well the product design of hotel marketing scheme

The hotel calls it that every day. Promotion plan? In the constant change of the market, it

How to do well the product design of hotel marketing scheme

The hotel calls it that every day. Promotion plan? In the constant change of the market, it was originally from hotels? Close the door? The developed products can no longer meet the customers' picky tastes.

Ctrip must purchase at least five prices from the hotel to promote and package other products on the platform, and a large proportion of the packaging process is chosen by the guests themselves, and the choice is given to the guests. On the other hand, do you want to see the products prepared by the hotel for the guests? Rich? Think in this direction.

At the same time, it is particularly important to investigate customers' needs to decide product design.

Suggest that hotels can learn from internet companies and set up? Product manager? In this position, the reward of putting more energy into product design is huge.

The product design is rich and colorful, only a part of which is mentioned in the above picture, and most of them can be operated in the store. Here, what I want to say is cooperation with outside the store. ? With the hotel as the core, you can try anything you can pack within two kilometers of Fiona Fang. ?

Two days ago, I visited a hotel on the university campus. When chatting with the person in charge, I helped them come up with several plans according to his characteristics.

First, the hotel is dominated by business guests, and the school environment is beautiful. You can make a running route map around the hotel and put it in the guest room, with or without charge, because most business guests like sports now, mainly running, walking and other aerobic exercises. This scheme accords with the characteristics and advantages of the hotel.

Secondly, there is a gym next to the hotel, which can be packaged into products. Guests can go to the gym to do equipment exercise to make up for the shortage of the hotel gym.

Third, there is a pier next to the hotel, which is the only place to visit the Pearl River at night. Working with the pier to sell tickets can kill two birds with one stone, and it can also be drained from the pier to the hotel in the store.

It can be seen that there are many cross-border products that can be combined with hotel products to provide customers with more product choices. The most important thing is whether the people in the hotel can let go. Star rating? Body, carefully analyze and rationally treat customer needs, open arms and embrace cross-border.

Pricing structure

The purpose of direct selling is to make customers stay in the store and become frequent guests of the hotel, so there should be a certain tendency in the price system. There is no advantage in price. How can we transform and let customers choose our products? Partners can design a reasonable price system with emphasis and inclination according to the actual situation of their hotel products.

target customer

As a businessman, we must know who our products are sold to. Just as adults will never buy diapers, men will never buy bras and children will never buy adult products.

As a hotel operator, we should choose the target customer group suitable for our hotel according to the market positioning and product design of the hotel, then try our best to understand what our target customer group really wants, and then design, package and sell our hotel products according to the pain points of customers.

Exquisite packaging

We have all seen eye-catching marketing schemes, and many marketing methods are really amazing! On the other hand, however, the marketing activities of our own hotels are terrible everywhere.

There are many loopholes in making an LED advertisement: in order to thank the old and new customers for their love for our store, our store has specially launched a special room on the occasion of the Spring Festival. You know, the number of words that an LED screen can hold is very limited. If 20 words in your 30-word advertisement are not nutritious, how long will it take your customers to stand in front of your LED screen and see what your so-called special room price is? Why not simply and rudely write down the house price and jump to 88 yuan? Have fun!

Edit a WeChat advertising link? Ugly? It is true that many hotels want to spread the news of their hotel marketing activities through the omnipotent WeChat circle of friends, but can you make your activity link page less unsightly before spreading it? The words are big and small, and the page is unfriendly. There are two pictures of the hotel or some bad pictures taken casually, which makes people unwilling to see. Do you still expect others to help you spread it?

To sum up, please package your hotel marketing plan beautifully.

Transmission routing

Since we are engaged in marketing activities, we must try our best to make it widely known. Therefore, how to spread the news that there are activities in our store more widely is a problem that our hotel people need to consider.

Hotel official website

Official account of hotel wechat

Publicity through OTA

Spread through WeChat group or friends circle

Hotel gate LED screen

Hotel front desk display stand

Push it to members by phone, email or SMS.