Is the Huazhu Club Gold Card lifelong?

Not for life.

The Huazhu Gold Membership Card is valid for one year, starting from the day the card is activated. After one year, the Gold Card will expire and will require re-application or renewal. The Huazhu Gold Membership Card is not valid for life, but has a clear period of use. Users can enjoy corresponding membership rights and preferential treatments while holding a gold card. Before the expiration of the validity period, users must pay attention to the relevant extension procedures in a timely manner to maintain membership qualifications and rights.