Live broadcast into a new password for wealth, and the big LOGO was criticized by the People's Daily. How do online celebrities make money?

The People's Daily issued a message: 75,000 people stayed in the "Presidential Suite" for one night. What is the short video of showing off wealth? What does a luxury house with several hundred million yuan look like? How do you drive a luxury car with several million yuan? Nowadays, all kinds of short videos show off their wealth with a lot of luxury life as a selling point and blindly pursue traffic. This infatuation should stop.

The big LOGO was criticized by the People's Daily for 3880 yuan for a chicken, 1000 yuan for a braised rice, 55,000 yuan for a night at the Oriental Pearl Hotel, 2,600 yuan for a casserole, 8,000 yuan for a roast goose, and 5 100 yuan for a night at the Peace Hotel. Many viewers were attracted when they saw this, which is a service that many ordinary people have never experienced.

In this regard, the People's Daily pointed out: first show off wealth, and then use traffic to gain benefits. This "personal design" to show off wealth is easy to build, easy to imitate, with low threshold and eye-catching.

The big logo also responded to the name of the People's Daily. First, I deleted the expensive works before, and then sent a video response; Big logo expresses its gratitude to all the media for their opinions and suggestions, and accepts them with an open mind. All these have prompted us to forge ahead and grow better.

How do online celebrities make money? What is an online celebrity? People sought after on the internet. Unlike stars, they don't need fans to do any data. They just share their daily life or send some selfies. In other words, if you are good-looking or have great personality, or talented or extremely ugly, then you are half successful. Coupled with the later marketing, you will gradually accumulate fans, and after a period of time, you will become a "small celebrity on the internet", thus opening up a market that will benefit quickly.

There are many income channels for online celebrities. After becoming popular, he opened his own Taobao shop, turned fans into his loyal customers, and then spread them, which played a role in drainage. Then there are regular live broadcasts, online celebrities, that is, popularity, and a live broadcast can earn a lot. In fact, when you turn on the live broadcast, you will find that there is nothing very interesting, that is, chatting, but there are still many people willing to pay for this kind of chat.

There is also a promotion. When you become popular, some merchants will come to you for promotion, give you the corresponding copy and pictures and send them to Weibo for promotion with your own account, and then the merchants will pay you the corresponding remuneration. The bigger the fan base of Celebrity Online, the higher the promotion fee. It is not excluded that some online celebrities have no moral bottom line, accept some inferior promotion and deceive fans, so we should also carefully distinguish what is recommended by others and what is good, and there are benefits behind many things.

What I said above is the routine operation of online celebrities' income sources. Some online celebrities, who do well, will gradually sign contracts with companies, transform into artists, enhance their own value and exchange for higher income. Among the network celebrities with better quality, they will sign a contract with Weibo to become vlog bloggers. As long as they distribute enough vlog every month, they will get corresponding income.

The way to make money is to advertise from the media on your own network and make money among online celebrities. The first way is to open a Taobao shop, because online celebrities already have a large audience, so if online celebrities want to open a Taobao shop, many fans will buy things because of their fame. If you have design talent, you can make original clothes, such as Sydney. It is said that his Taobao shop has earned hundreds of millions of turnover conservatively.

There is also advertising. If the fame of online celebrities is big enough, then naturally manufacturers will come to him to advertise. When we brush Weibo at ordinary times, we often see online celebrities posting some products, saying how to use them. In fact, these advertisements are all profitable. The income from advertising mainly depends on your personal word of mouth. When fame is high, advertising fees will naturally go up.

Live broadcast to make money

After you have more fans, many people will watch and give you gifts when you broadcast live. This gift is how you make money. The platform will extract 50% of the benefits from the gifts given to you, and the remaining 50% will be your income. For example, if someone gives you a gift equivalent to RMB 65,438+000, then you will get 50 yuan RMB.

Open a shop to make money

After you have more fans, you can open a small shop or a micro-business. No matter what you sell, you will buy a lot of iron powder every minute when you say it on the live broadcast. They just like you and support you, no matter what you sell, so this is also a way for online celebrities to make money.

Advertising marketing makes money.

After becoming an online celebrity, many businesses will take the initiative to ask you to help him advertise. No matter what advertising you do, you have to charge. The general charge depends on the number, quality, broadcast and distribution of fans.