What is a hotel stress test?

“Hotel stress test” refers to the huge stress test that hotel operations face during the epidemic. Under the impact of the epidemic, China's hotel industry has suffered the biggest "stress test".

In this test, five-star hotels lowered their "expensive" heads. Some conducted live broadcast promotions to save themselves, and some opened their hotels and restaurants to the outside world, living in trepidation. Many independent hotels with small size and limited cash flow have become the first wave of "victims", going bankrupt and being eliminated early.

Other business directions:

KTV, escape rooms, and new social activities besides board games. The epidemic has stopped people from traveling, but it has not stopped the development of e-sports. The huge e-sports population provides full “power” for the development of domestic “e-sports hotels”. In addition, e-sports hotels account for a relatively high proportion of local customers, and their loyalty and repurchase rates far exceed those of business travelers. This has also become one of the reasons why e-sports hotels can recover early from the epidemic.

The emergence of e-sports hotels not only provides guests with a safer and more comfortable Internet environment, but also creates private social scenes for young people. “Playing a few games while on a business trip”, “Inviting a few friends to play a few games” and “keeping a balance between work and life” have become the consumption norm of young people.