The collapse of five-star hotels

Affected by the "anti-luxury trend", the "money management" of the domestic hotel industry, especially five-star hotels, has been put to the test. After a sharp decline in performance, star-rated hotels actively asking for stars, and a wave of asset transfers in high-star hotels, domestic five-star hotels were the first to go bankrupt. A reporter from the Yangcheng Evening News found that although the number of assets listed for sale in Guangdong's star-rated hotels is smaller than in Beijing, Shanghai, Zhejiang and other places, the operating conditions are not ideal either. Experts believe that the hotel industry in the country is still hitting the bottom in general, and some cities have bottomed out and rebounded. As far as Guangdong is concerned, Guangzhou is relatively severe, while Shenzhen is relatively optimistic.

In order to overcome the difficulties, hotel alliances have begun to appear in China, and independent hotels and small chain hotels have begun to team up to stay warm. . At the same time, in this cold winter, the hotel industry pattern is also quietly changing. Experts believe that investment in high-end luxury hotels will slow down in 2015, and cases of asset transfers and industry changes will continue to emerge in five-star hotels. At the same time, there will be a peak in hotel industry alliances.