Why is the daily turnover of tobacco and liquor stores declining? Six reasons!

With the popularity of new retail and the realization of online and offline sales methods, the competition is becoming more and more fierce, not only in the liquor market, but also in the wine market. In particular, imported red wine also seized part of the market share, and the share of imported red wine continued to grow. With the addition of new retail giants, the market is more acute.

First: lack of experience, I don't know much about the purchase channels and category collocation, and which products sell well. No sales experience, no purchasing experience.

Second, it is a novice. Novices don't understand the industry, the changes of market conditions, the control of profits and costs, and the process of opening a shop.

The third thing is that you don't know how to operate. The operation of the store is very important for the store, how to update the products and so on.

Fourth: the service is not enough. Insufficient service means that customers come to the store to buy things or spend money. What kind of words and expressions you use is very important. Customers have a strong consumer experience, so they are also two stores. The service in one store is very good, and the service in the other store is very poor. Customers will definitely choose this store with better service.

Fifth, it will not accept customers. Customers who buy products don't know who they are, don't know much about them, and haven't classified them. Which customers are old customers, new customers and big customers? Need to know and collect.

Sixth, we didn't do a good job of backflow. When customers check out, we need to do some extra services. Some customers need to say casually after buying the goods, do you need any more products? Are you sure? What are the discounts for buying from us next time, or give customers a coupon or a low-cost product as a gift. Welcome to visit next time, and so on. These details need us to improve. After spending more than three times, she will form a habit and will enter this store for consumption in the future. Then in this case, we can retain some customers through service, and the service cost is almost zero. We can improve the rate of customers entering the store through free hot water and fee storage. Increase customer stickiness.