Brief introduction of stone

Lucky Crystal Crafts Co., Ltd. is the first crystal jewelry chain enterprise in China. Founded in 2005 by Mr. Zhu Jingqiang, a master of arts and crafts in Jiangsu Province, the headquarters is located in Donghai County (west of Crystal City), China. The company mainly deals in rock crystal fashion products, supplemented by tourmaline, aquamarine, moonstone, garnet, tiger eye, obsidian, lapis lazuli, ruby, agate and other precious stones; Famous for its collection series, it is often invited to participate in large-scale jewelry exhibitions and strange stone exhibitions at home and abroad, which has won unanimous praise; In order to expand its business, the company also deals in fused crystal and K9 glass imitation crystal products. It also plans to set up offices in Beijing, Shanghai, Chongqing and Guangdong to form a business model centered on the East China Sea and radiating the whole country, and form a complete one-stop industrial chain. 20 10 "Shi Yun Lai Hao" trademark was recognized as a famous trademark in Jiangsu Province by Jiangsu Administration for Industry and Commerce. 20 1 1 won the first place in the first East China Sea Crystal Top Ten Brand Appraisal. 20 13 13 On February 27th, Shilaiyunhao was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce.

A few days ago, good news came from the Trademark Office of the State Administration for Industry and Commerce. Donghai "Lucky Run" trademark was awarded "China Famous Trademark", and Lianyungang Lucky Run Crystal Crafts Co., Ltd. was founded by Zhu Jingqiang, a master of arts and crafts in the province. In 2004, "Shilaiyun" was the first franchise chain in the East China Sea crystal industry. At present, it has set up 108 franchise chain stores in 18 provinces and cities nationwide, with more than 30 patents and 120 copyright protection, and obtained provincial cultural industry guidance funds of 1.5 million yuan. It is an advanced export unit of key culture in China. Zhu Jingqiang's cornucopia titanium crystal ball, with a diameter of 14.6 cm and a weight of 4,364 grams, won the largest titanium crystal ball in Guinness, and dozens of crystal crafts such as Ruyi Car Hanging and Shoubi Nanshan won national awards.

Shilaiyun Crystal Arts and Crafts Co., Ltd. was formerly known as Donghai Crystal Palace Arts and Crafts Co., Ltd. and was founded in 1998. It was renamed on June 27, 2005, and in the same year, it began to join the chain operation nationwide. More than ten years have passed. With high-quality products, cost-effective prices, high-level services and a highly responsible attitude towards customers and products, Shilai Yunhao has become an influential and trustworthy brand in the domestic crystal industry and enjoys a high reputation in the industry. The company's business covers all kinds of crystal import and export, crystal jewelry processing and production, wholesale and retail, crystal handicrafts, crystal carving, ornamental stones, fused crystals, customized production of K9 glass crystal products and brand franchise chain.

Stone is committed to building the first brand of crystal, adhering to the business philosophy of "relying on innovation for development and constantly bringing forth the old and bringing forth the new", making the company constantly evolve, change, develop and grow. By 20 12, Shilaiyunyao has 93 franchise chain stores in many provinces and cities across the country, and there are two chain stores in Beijing Parkson and Cuiwei Shopping Mall.

The company is committed to the spread of crystal culture and is famous in the collection and jewelry circles for its excellent collection series of rock crystals. Rich cultural connotation and exquisite craftsmanship have won the love of collectors.

Chairman of the board

Chairman Zhu Jingqiang, a native of Donghai County, Jiangsu Province, is a leader in the development of crystal industry, a discoverer of the value of crystal ornamental stones, a pioneer of crystal culture, a master of arts and crafts in Jiangsu Province, a senior economist, the chairman and design director of Shilaiyunhao Crystal Crafts Co., Ltd., the executive vice president of Jiangsu Crystal Culture Research Association, the vice president of Crystal Art Professional Committee of Jiangsu Arts and Crafts Industry Association, the vice president of the Seventh Federation of Industry and Commerce in Donghai County, the member of the Ninth Committee of Donghai County of China People's Political Consultative Conference, and the president of Donghai County Crystal Fine Jewelry Research Association.

Has been committed to creating crystals with collection value, mostly crystal ornamental stones and crystal carvings, and won numerous awards. He not only has high attainments in the study of crystal culture, but also has a high artistic level. Most of the crystals he produced and commented on are classics in the industry and have very high collection value. Integrating culture into crystal is his great innovation; It is also one of his great inventions to endow the inclusion crystals with vivid names and allusions, which are two new breakthroughs in the crystal industry and the fundamental reason for the reform of the crystal industry. 20 10 entered the Shanghai World Expo with the largest (cornucopia-titanium crystal ball) certified by Guinness World Records, which attracted wide attention in the local and industry. His name is widely circulated, and people respectfully call him "the first person in crystal collection".

1962 was born in Donghai county, Jiangsu province.

1982 graduated from Xuzhou Normal University. In the same year, he taught in Donghai county key middle school and loved art. 1988 In the early days of reform and opening up, he started his business in Crystal Stone decisively, and he was one of the earliest people in the industry at that time. When the crystal industry in the East China Sea mainly produced crystal glasses and crystal necklaces, he discovered the value of ornamental crystals. His new discovery changed people's understanding of crystals. With his unique ideas and wisdom, he opened a new river of crystal culture, opened up a new road (Jingshi Road) for the development of crystal industry, and consolidated the position of rock crystal in jewelry industry. 1990, 12 yuan collected a small titanium crystal. After polishing, it was named (Halley's Comet), which was bought by jewelers for thousands of times, which triggered the upsurge of crystal collection and opened the aesthetic precedent of crystal ornamental stones. Since then, the crystal ornamental stone market has rapidly formed and developed, and the inclusion crystal is worth hundreds, thousands and thousands of times overnight. Up to now, the annual output value of ornamental crystals has exceeded 1 100 million yuan, and it is increasing year by year. Since the appearance of Halley's Comet, Zhu Jingqiang put forward the study of crystal cultural aesthetics and began to study it.

1993, Donghai crystal research society was established. Friends from all walks of life elected him as president, Dai, Zhou Yi, Yan and Li Xianxin as vice presidents, Mr. Wang as secretary general and Wu Zhaoe and Miao as executive directors. The seminar has hundreds of members, covering all parts of China, Taiwan Province Province and other regions. After the establishment of the research association, a lot of work was carried out, including publishing dozens of crystal picture books, auctioning crystal fine products many times, organizing crystal fine products appraisal activities many times, and collectively holding crystal fine products exhibitions in other places. Cultural exchange activities are held almost every month, so that people can learn and understand crystal culture in these activities, improve their ability to recognize and identify the authenticity, advantages and disadvantages of crystals, and effectively promote the development of crystal culture and crystal industry.

1996, Zhu Jingqiang was the first to classify Donghai crystals online, so that people who like crystals all over the world can know and understand Donghai crystals.

Donghai Crystal Palace Craft Co., Ltd. was established in 1998.

In 2005, it was renamed as "Shilaiyun Good Crystal Crafts Co., Ltd.", and in the same year, it began to join the chain operation in China.

In 2009, he served as the vice president of Crystal Art Committee of Jiangsu Arts and Crafts Industry Association.

20 10 12 became a crystal carving artist.

2011June became a senior economist.

On August 20th,11was awarded as the master of arts and crafts in Jiangsu province.

2011September became the jewelry appraiser of China Jewelry and Jade Jewelry Industry Association.

20 1 1 10 served as the vice president of Jiangsu Crystal Culture Research Association.

20 12 was elected as the vice chairman of the 7th Federation of Industry and Commerce in Donghai County in February.

20 12 was elected as a member of the 9th Committee of CPPCC Donghai County in March.

The appearance of the originator of crystal ornamental stone

Zhu Jingqiang's second identity is an art lover, and it is his second identity that makes him go to the glory of life. Zhu Jingqiang in life is an active innovator and likes to discover new things. He always tells the artistic features of something that others think is very simple and expresses it incisively and vividly. Learning and loving learning are the main factors of his success. He is an experienced scholar, not a businessman. Colleagues say that he is not doing business properly, and money is only a by-product of his research, so people say that he is a Confucian businessman.

1990 On a summer afternoon, Zhu Jingqiang strolled to the crystal rough stone trading market in the East China Sea and accidentally walked to a booth. The stall owner said, look! He said, Look! . After observing for a while, I picked up a small titanium crystal and threw it in my hand. With his special understanding of art, I intuitively told him that this is not an ordinary stone. Through the broken surface of raw material mining, you can see a bunch of golden hairs arranged radially inside, with a dot at the end, which belongs to the white crystal in the crystal, also called secondary crystal. He further confirmed the intuitive information. Immediately 12 yuan buys it for himself. If you get the treasure, immediately find a professional to polish it. Because of its small size, the processing was completed quickly under his guidance. The person who helped to deal with it suggested removing the white spots. Zhu Jingqiang disagreed. He thinks that this kind of intragranular crystal makes the original small crystal more strange. Not only that, it also forms something, or a picture, with glittering golden hair crystals arranged radially. Or some kind of artistic conception? I don't know yet. 1990 Comet fever appeared in the world. The coincidence created by nature inspired Zhu Jingqiang, who was called "Halley's Comet". At this point, the crystal stone "Halley's Comet" appeared in the crystal capital of China, which set off a magnificent wave in the East China Sea. Prior to this, in addition to industrial use, a large number of crystal products in the East China Sea crystal market were glasses and necklaces. Since the appearance of Halley's Comet, crystal ornamental stones (recognized by people in the East China Sea as Crystal Shi Jing, just to connect with the words of the discoverer Zhu Jingqiang) have appeared in the market one after another, and more and more, with better and better quality and spectacular appearance, forming a crystal ornamental stone market with East China characteristics. Rock crystal minerals will also form some patterns in the crystal body during the formation of hundreds of millions of years underground, making the crystal look picturesque and poetic.

Halley's Comet was first brought to the jewelry exhibition held in Southeast Asia. The price is 300 yuan, and nobody wants it. Strangely, Zhu Jingqiang was not disappointed. On the contrary, he felt lucky to be able to return to Zhao intact. Later, recalling this incident, several friends said with emotion: Fortunately, it was not sold, otherwise the East China Sea crystal ornamental stone market would be ruined. Later, it was priced at 10,000 at Zhengzhou Jewelry Fair! A foreign businessman was attracted by this small crystal, but only offered 6000 yuan. There is a good saying: "Gold is valuable, but jade (stone) is priceless." Zhu Jingqiang hesitated this time, and the value of art is immeasurable; At another jewelry fair in Beijing, a Korean jewelry collector bid 1 ten thousand dollars. A small crystal weighing only over 200 grams was paid such a high price, which suddenly became the explosive news of Tian Zi-1 in the East China Sea. The press came to interview and take photos one after another, and People's Daily, Xinhua Daily and Geology and Mineral News published reports one after another. Zhu Jingqiang created a miracle and won honor for the hometown of crystal. When CCTV, People's Daily and other news media made the news public, the inclusion crystals that were neglected in the past were worth hundreds, thousands and ten thousand times overnight, and then the crystal ornamental stone market in the East China Sea was rapidly formed and developed under the leadership of Teacher Zhu. Facts have proved that his ideas at that time gave the crystal a magnificent rebirth and consolidated its position in the gem world. Later, it was rumored that Halley's Comet was bought by jewelers for 6.5438+0.4 million yuan, and then sold to a collector in Taiwan Province Province at a high price.

Company chronicle

1998 The predecessor of the company, Donghai Crystal Palace Craft Co., Ltd., was established. In 2005, the company changed its name to "Shilaiyun Good Crystal Crafts Co., Ltd." and began to join the chain operation in China in the same year.

In 2006, Shihao brand crystal was rated as the most popular tourist commodity by Jiangsu Provincial Tourism Bureau, and Lianyungang Shihao Crystal Crafts Co., Ltd. was rated as an advanced enterprise in Jiangsu Province.

On June 22, 2007, at 65438, Channel 7 of CCTV specially launched "It's good to come from the clouds".

In March, 2007, at the 20th anniversary summit of the first national franchise, eight brands, such as Laiyunhao, were awarded honorary brands.

In 2007, Shilaiyun Crystal Crafts Co., Ltd. was awarded a Samsung civilized and honest unit by Lianyungang Administration for Industry and Commerce, Jiangsu Province.

In 2008, Shilaiyunhao Crystal Crafts Co., Ltd. was recommended by Lianyungang Consumers Association and Donghai County Consumers Association as an integrity display unit.

In 2008, "Shilaiyun Crystal Arts and Crafts Co., Ltd." was awarded by Lianyungang Administration for Industry and Commerce, Jiangsu Province as a 2A-year contract-abiding enterprise.

In 2008, "Shilaiyunhao Crystal Crafts Co., Ltd." was awarded as a demonstration unit that every household stresses morality and there are no fakes in the store.

On June 5th, 2009+10/October 5th, 2009, the organizing committee of the 10th China Donghai International Crystal Festival awarded the "Stone" brand award.

In 20 10, Shilai Yunhao Crystal Crafts Co., Ltd. was recognized as a credit demonstration enterprise in Jiangsu Province, listed as a key guiding enterprise by the Jiangsu Provincial Department of Culture, and recognized as a famous trademark in Jiangsu Province by the Jiangsu Provincial Administration for Industry and Commerce at the end of the same year.

On April 20 1 1, Shilai Yunhao Crystal Crafts Co., Ltd. was awarded the honorary title of "National Integrity Management Demonstration Merchant".

On may 20 1 1 year, shihao was awarded the advanced unit of Lianyungang's assured consumption creation activity.

On September 20 1 1, Shihao won the first place in the first East China Sea Crystal Top Ten Brand Appraisal.

On July 2, 20001day, China successfully applied for the right to host the 2008 Olympic Games. When the whole country celebrated, Mr. Zhu made a crystal handicraft that was very similar to the Olympic torch and named it the Olympic flame. Anyone who saw this stone was surprised.

In 2003, Zhu Jingqiang's collection (titanium crystal-Ruyi Dragon Ball) weighed 65,438+09,000 grams, which became a super-large titanium crystal handicraft in the crystal industry and still remains in the company headquarters.

In 2007, Zhu Jingqiang's (Ruyi Dragon Ball) won the Silver Award of China Light Industry Jewelry "Hundred Flowers Award".

In 2009, Zhu Jingqiang made the Shunfa titanium crystal (brave), which is the largest technology of Shunfa titanium crystal in Donghai Crystal City and the largest titanium crystal brave in China. Won the "Silver Award" of the 46th National Handicrafts, Tourist Souvenirs and Household Articles Expo "golden phoenix" Innovative Handicraft Design Award.

20 10 3 15, Zhu Jingqiang's (Best Life) won the bronze prize in the "Baihua Yuyuan Cup" of China Jade Stone Carving-Boutique Expo held in Yangzhou. 20 10 Zhu Jingqiang's craft (cornucopia titanium crystal ball) was certified as the largest titanium crystal ball by Guinness World of Shanghai. In the same year, it was selected for Shanghai World Expo and exhibited in Jiangsu Pavilion. 20 11May1won the gold medal of "One Cup a Day" in Dalian Jewelry Fair. Talking about this titanium crystal ball, Zhu Jingqiang talked endlessly: at that time, a material dealer came to him with a 35 kg crystal stone in his car. He was particularly shocked when he first saw this crystal. The upper part of this crystal is very thorough and refreshing, giving people the feeling of spring. The gold wires in titanium crystal grow in the middle and lower part of the crystal, growing on a plane, growing regularly and upward, shining, giving people a positive and inspiring feeling, which is very precious. After several bargaining, Zhu Jingqiang bought it at a high price, but he was in a dilemma and tossed and turned. He has never seen such a big and good titanium crystal. How to tap its value and characteristics to the greatest extent is a difficult problem. He finally chose to make a titanium crystal ball. Because of the high price of raw materials, he dare not move the knife easily. In order to prevent the crystal from cracking due to excessive temperature difference, he specially equipped this titanium crystal with air conditioning. While polishing this titanium crystal ball, Zhu Jingqiang suddenly found a crack 1 cm deep somewhere. Is it the pursuit of the maximization of the ball or the perfection of the work? Finally, he gritted his teeth and made up his mind to grind off the crack of 1 cm to make the titanium crystal ball look perfect. He specially invited Zhu Mokang, the master of Yangzhou, to carve a red wooden base with three dragons for the crystal ball. At this point, the whole work has been successfully completed. The titanium crystal ball has a diameter of 14.6 cm and a weight of 4364 grams. Zhu Jingqiang is very satisfied with this work. 201010 June 18, Guinness World certified it as the largest titanium crystal ball-cornucopia titanium crystal ball.

In 20 10, the company mined a pure natural mineral crystal (majestic Kunlun) weighing 800 kg, with a height of 1.2 m, a width of 1.3 m and a thickness of 0.6 m, which looks like a mountain peak and is magnificent. This crystal is a common natural brown color, so its size is the first time in China.

The pure natural mineral crystal family (Crystal Harmony) mined by 20 10 Company weighs 2 tons, is 2.38 meters long, is 1.4 meters wide and is 0.8 meters high. Its shape is complete, and it looks like a brave warrior and a long-lived tortoise. More than 200 white crystallization columns grow in concentration and crystallize well. After more than 2 billion years of ups and downs on earth, they still live together firmly. Zhu Jingqiang said: Nature has created such a magical world's largest crystal family, which is not only a great wealth given to mankind by the earth, but also indicates that human beings in more than 200 countries on the earth will live in harmony forever, and * * * will live in the glory of * * *.

The pure natural mineral crystal family (amethyst lotus) mined by 20 1 1 Company is purple in color, and the purple crystal columns are large and complete, forming very orderly, and the overall feeling is very good, which has very high ornamental value and collection value. People who have a Buddha in their hearts will even associate it with the lotus throne of Guanyin.

20 1 1 The company's work (successfully) won the "Gold Award" in the 2nd Arts and Crafts Grand Prix in Lianyungang.

20 1 1 In June, the company's work Ruyi Coupler was awarded the "Best Creative Award" by the organizing committee of the 4th China International Copyright Expo.

media coverage

During the period of 1993-1996, CCTV, Jiangsu TV, Lianyungang TV, People's Daily, Xinhua Daily, Geology and Minerals Daily, China Youth Daily and many other news media continuously reported Mr. Zhu Jingqiang's crystal collection and crystal culture.

From the first day of the lunar new year to the seventh day of the lunar new year in 2005, the big winner of CCTV supermarket continuously broadcast the advertisement of "Shi Yun Lai Hao"; On April 3-6, organize managers of 20 chain stores nationwide to collectively participate in live recording activities of CCTV (Jianbao) column; Hong Kong Ta Kung Pao and Ming Pao, as well as American World Weekly, all made special reports on Zhu Jingqiang and Shi.

In 2009, Fujian Strait Time and Space, Chongqing TV Station and sctv reported Zhu Jingqiang's crystal collection during the 10th Donghai Crystal Festival.

2010/2, Beijing TV and Youku.com reported that Zhu Jingqiang and other East China Sea collectors held an exhibition of East China Sea crystal masters in Beijing Parkson Treasures Museum. During this period, a lecture on crystal culture was held.

20 1 1, CCTV2 interviews Zhu Jingqiang and his precious crystal.