Shop celebration planning scheme, merchant anniversary planning scheme

The anniversary is a happy day. The first anniversary celebration usually has activities, so there should be an activity planning scheme. The following is my carefully collected celebration planning scheme. I will share it with you and enjoy it together.

Celebration planning scheme 1

First, the purpose of celebration promotion

1. Warmly celebrate the fifth anniversary of Guangzhou Feiyue Rainbow Shopping Mall.

2. Attract customers through a series of preferential promotions and guide customers to shop, so as to earn sales and improve sales performance.

3. Develop new customers and cultivate loyal customers.

4. Enhance the good image and reputation of shopping malls, enhance competitiveness and effectively expand market share.

Second, the theme of store celebration promotion

The fifth anniversary of Rainbow Shopping Center, happy shopping in the end.

Third, the celebration promotion time

August 8 to August 2020 10.

Fourth, the store celebration promotion location

All stores in Guangzhou over the rainbow Shopping Mall, all stores in Shenzhen over the rainbow Shopping Mall and all stores in Xiamen over the rainbow Shopping Mall.

Five, the celebration promotion strategy

Use TV stations, Internet radio stations and leaflets to attract consumers and earn sales.

Sixth, the promotion content of the store celebration

1. Customers and friends who celebrate their birthdays during the event can get a beautiful small gift at the front desk for free with their ID cards.

2. At least 50% discount will be given to all the products in the audience.

3. Great redemption of points. The membership card reaches 300 points and can be exchanged for shopping vouchers with face value in 20 yuan.

4. Anyone who has shopped in 88 yuan can take part in the on-site lucky draw with the shopping receipt.

5. Any friend who leaves a message on the celebration wall can get a beautiful gift (unlimited amount) just by shopping for a small ticket.

Shop celebration planning scheme 2

I. Thematic activities

1, theme: excitement-love starts here.

2. Activity time: 20 _ _12.15-31

3. Content: When the shopping amount reaches 100 yuan, give a love gift 1 yuan, and give a fresh one (worth about 5 yuan). If you don't participate in the group purchase, you can only send a single receipt twice.

4. Gift selection: eggs, apples, live fish, fresh meat, zongzi, toast and milk. According to the sales and transactions of last year's celebration (12.28—1.12), the number of transactions with a price greater than or equal to 100 yuan is about 30,000, which is 400 million according to the conversion of "limited delivery twice". The sales target of this year's celebration is to increase the number of transactions by 65,438+05% (refer to the growth rate of transactions randomly calculated in the same period). This year, 46,000 gifts are needed, an increase of 2,000, and the estimated number is 48,000. Gift-related matters: product name, quantity, unit price (estimated), supplier sponsorship, self-provided quantity (yuan), egg 65004.5 yuan/serving 32503250 14625 apple 65004.5 yuan/serving 3250325065438+ live fish 65004.5 yuan/serving 325034.5 yuan. 32503250 14625 Zongzi 70004.5 Yuan/serving 350035003 1500 Toast 75004.5 Yuan/serving 375037503750 Milk 75004.5 Yuan/serving 37503750 Total: 48000/24800.

5. Gift execution department: fresh.

6. Division of labor: 1), and planning for gift preparation, gift site decoration and site preparation according to the results of fresh food negotiation; 2), tally team, provide 3 people every day, to assist the front desk to send gifts and display gifts. 3) The front desk distributes the gifts evenly every day according to the number of gifts to ensure that the number of gifts is synchronized with the activity period;

7. Publicity: On-site: Make flags with "activity content" and arrange hanging work. External: special issue of store celebration, community-assisted publicity, etc. 8. Hypothetical analysis: Through this activity, on the one hand, it will stimulate popularity, increase the unit price of customers within a limited number of visitors, and never increase sales.

Second, the image activities

1, subject: recommit

2. Content

1), we solemnly promise you that if you find that the price of the same product is lower in any supermarket of the same type in Hangzhou within 15 days after shopping, we will refund the difference; 2) We promise you that if you are not satisfied with the goods within 10 days after shopping, you can return them unconditionally. (Except for commodities designated by consumer associations)

3. Publicity and promotion:

1), the main entrance of the supermarket, with eye-catching slogans!

2) DM, posters, fresh morning market posters and other supermarket publicity channels constantly remind customers and establish the company image.

4. Hypothetical analysis: Based on the implementation after the store celebration last year, this commitment will enhance the price image of Jiayou Supermarket through broadcasting, banners and other publicity methods, and truly safeguard the price integrity of Jiayou Supermarket in line with the service tenet of "price is honest and credible";

Third, key categories, promotional health products:

1, theme: Trade in the old for the new.

2. Activity time: 20 _ _.12.15-12.5438+0.

5. Content: If you buy any health care products in this supermarket, you can exchange the receipt and product packaging (or old packaging) for cash 3 yuan.

6. Division of labor: 1), tally: negotiate with the participating suppliers and ask the suppliers to share the cost of returning the old packaging of the goods; 2), planning: a, publicity: in addition to the above publicity methods, add newspaper publicity; B, prepare conspicuous communication venues and layout; C. provide an account form; D. liquidation of expenses after the end of the activity; 3) Front desk: implement on-site communication; Daily account registration;

7. Hypothetical analysis: Health products are an important part of supermarket sales. Every spring festival, health care products are the world, so the above activities are launched for this category. Key points of success: strive for the first-class best-selling goods to participate in the activities. Household appliances:

1, theme: moving "electricity"

2. Activity time: 12. 15-3 1

3. Content: Special price of home appliances, and coordinate the supply of goods, and strive for all kinds of goods related gifts. Through the tree-shaped construction of the atmosphere in the home appliance area of the store and the display of gifts, it will attract popularity.

4. Division of labor: 1), tally group: negotiate with suppliers, make profits and promote sales, and prepare gifts; 2), planning: home appliance area decoration, highlighting the promotion atmosphere!

Fourth, special price.

(a), the store commodity prices

1. Subject: Carry out the price reduction to the end.

2. Activity time: 12. 15-3 1

3. Quantity: about 300.

4. Division of labor: 1). Each tally group negotiates and prepares a special price list with a ratio of 3: 6: 7 (fresh food, food and department stores). (Alignment: When the goods are in season, the price will definitely have a shocking effect). (Hint: Prepare a batch of 80 DM commodities with unique advantages, and determine the DM proportion according to the price advantage. 2) Planning: typesetting and production of DM; Design and production of logo for celebration price;

5. Hypothetical analysis: The choice of store-celebrating goods depends on the season and consumer consumption trend. Let customers feel the tangible benefits during the celebration.

(2), daily surfing price goods

1, theme: stimulation-indulgence, value feeling

2. One thing a day

3. Division of labor: 1). Tally group prepares 16 goods (distribution ratio: 3: 6: 7). The price scale is absolutely low; 2) Planning: preparation and decoration of surfing exhibition area; DM first edition production; Surfing commodity pictorial production; Change jobs every day.

4. I want to analyze it: focusing on low prices reflects the cheapness of goods. Such as oil, cotton mop, rice, eggs, fruits, etc. Through the extensive publicity of cheap sacrifices, we can attract more people and achieve the purpose of celebrating the store. Nostalgic plot

First, the essay activity

1, content: Essay to the society, titled "My Story with _ _ Store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications.

2. The purpose is to embody corporate culture and enhance mutual communication.

Second, the content of friendly contact: select members who have visited our supermarket for more than 6 times before June 1 day, 2003, and send condolence letters (content: posts, gift certificates, membership cards to fill in information). Come to exchange membership cards and gifts on.1.10, 2004 with information and gift coupons. Imagination analysis: use the attraction of membership cards and gifts to incite hard-working members to come to our store for consumption.

Third, love activities

Activity 2: Love the card.

1, theme: Give love a free space.

2. Activity time: 12. 15-3 1

3. Content: 5 yuan went to 30 yuan to apply for a Jiayou membership card! The income of the membership card is donated as love except the cost of 1 yuan.

4. Division of labor: 1), planning: apply to the headquarters, 1 yuan for card activities; The quantity depends on the situation; Make a card counter (requirements: less commercial atmosphere and strong public welfare) and a donation box (large size, transparent and nominated by a notary). 2) The tally team assists the front desk to arrange the card handling personnel on site.

On the one hand, this activity is to tap the spontaneous hearts of customers and mobilize them to give love. There is a lot of room for them to freely choose the amount of donations; On the other hand, promote membership cards and increase the number of our visitors. Activity 1: Theme: Love Starting Point Station

1, start time: 20 _ _. 12.438+0

2. Content: To provide help and material support for the double laid-off workers, people with no source of income, patients, disabled people and other needy people in the surrounding communities. (Select 100 people who need help).

3. Items: oil, quilts and rice.

4. Source of commodity expenses:

1), advocate social charity and mobilize customers to apply for membership cards. The income of the membership card is saved as a part except the cost.

2) The supplier saves some help.

3) prepare some love goods, the content is that every time you buy such goods, you will get a love, one of which is sponsored by Li (such as one yuan, two yuan, etc.). ). Division of labor: a. The tally team will prepare a list of caring goods (the quantity of goods is tentatively set as 10, and it is suggested that the gross profit is high or the supplier can win profits); Display according to the site layout; B. Plan and arrange the exhibition area of caring goods, and operate the "caring" atmosphere. Interactive plot

1. Promotional activities of joint counters. Activity content: During the celebration, 65,438+000 customers can spend 65,438+0 to go to 5 yuan to buy a product around 50 yuan, with an advertisement in DM (or newspaper) before opening. Items: quilt cover, pillowcase, clothes, tea, ginseng, etc. Requirements: Every lessor and joint venture needs to participate, and the activity expenses are distributed in kind or cash. The special price reached 1600 copies, and the cost was 32,000 yuan. Supplementary activities: special price or discount division of labor: 1), planning to increase special price.

2. Supplier purchasing and giving activities. Division of labor: tally team reporting activities. Plan according to the reported activities.

3. Celebration auction. (This activity is under discussion) Contact Huangcheng Auction House to enliven the atmosphere through interactive activities, such as games and snapping up.

Shop celebration planning scheme 3

At present, there are _ _ _ group, _ _ _ hypermarket and _ _ _ shopping plaza in _ _ _. Among them, _ _ _ hypermarket is _ _ localized supermarket, which plays an irreplaceable role in the minds of _ _ people; Gaishengxiang Supermarket and _ _ are both downtown, with a large flow of people and stronger popularity than _ _. Therefore, we can take the second anniversary celebration of _ _ Group as an opportunity to show the image of _ _ Group to the consumers in the city, enhance the reputation, and then expand the market share and conduct large-scale public-private relations activities.

At present, the competition in Shang Chao is mainly reflected in the price competition, but the customers attracted by low prices often have extremely low "value" and are easily taken away by competitors in the same way. Therefore, this second anniversary celebration should avoid becoming a low-priced promotion.

Activity purpose

1. Celebrate the second anniversary of the establishment of _ _ Group in _ _.

2. Improve the reputation of _ _ Group and expand its market share; Cultivate a group of loyal customers.

Activity analysis

Shang Chao management pursues gathering popularity and consumer loyalty to Shang Chao. So this activity should be consumer-centered. Shang Chao can hardly survive without the support of consumers. Consumers always want to "buy goods with the least money", so they can take "returning goods" as the theme of this activity to gather the popularity of supermarkets and enhance their affinity.

We can take "feedback" as the main thread of this activity, and interact with consumers through various channels and media during the whole activity to take the opportunity to cultivate a group of loyal customers. It is supplemented by activities such as rewarding outstanding teachers in No.1 Middle School on August 23 (time to be determined), rewarding drug addicts on September 7 (time to be determined), and shopping lottery.

activity theme

_ _ Second anniversary, unlimited returns.

Verb (abbreviation of verb) activity content

1, "_ _ Second Anniversary, One Amanome" activity

_ _ Group will give a generous gift to every child born on August 28th, _ _, and the child will be awarded the title of "honorary customer" for life.

2. Reward outstanding teachers for "second anniversary, unlimited returns"

At present, there are many reports on outstanding students in the college entrance examination in major media, but the attention to outstanding teachers has been ignored. But for shopping malls, teachers' consumption level may be much higher than that of students, and teachers have a good reputation and strong communication.

_ _ Group is near _ _ Middle School-_ _ No.1 Middle School. Therefore, choosing the excellent college entrance examination teacher in No.1 Middle School as the reward object will improve _ _, and at the same time, the teacher's communication power will bring more consumers.

All 1 0 excellent teachers are selected from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ On August 23rd, a "Return Ceremony" will be held at the site of _ _ Group, and major media will be invited to report on the spot, which can be used for the second anniversary celebration.

3. "_ _ Second Anniversary, Unlimited Return" lucky draw.

August1August-September 7: Consumers who have shopped in 30 yuan and above with their membership cards will get the chance of "lucky draw"; Ordinary consumers can get the same opportunities when they shop all over 50 yuan. Consumers only need to hold the receipt of the mall to draw a lottery at the designated place of the mall.

Award setting:

First prize (1 person): a prize worth about 1000 yuan.

Second prize (2 persons): a prize worth about 500 yuan/person.

Third prize (5 people): a prize worth about 100 yuan/person.

Fourth prize (10 person): a prize worth about 50 yuan/person.

Fifth prize (20 persons): a prize worth about 10 yuan/person.

4. The second anniversary of August 28th.

1) The celebration itself does not attract consumers to shop. What attracts consumers is their feelings about supermarkets and the various "benefits" provided by activities to consumers. Therefore, the celebration activities are simple and simple, and there is no need for extravagance and waste.

2) Activity content: Select some suppliers to hold promotional activities of appropriate scale in front of the store on the anniversary day.

3) Site layout

A, hanging a number of banners across the street on the main street of _ _ _.

B. Activity site: the theme of the site is huge, such as balloon lift-off, hanging range, publicity display board, wall hanging range, pop, etc. (abbreviated text).

5. "Second Anniversary, Returning to Drug Addicts" activity

1), "Second Anniversary of _ _, Giving Back to Drugstores" can jointly carry out "The Story of the First _ _ Cup Me and Drugstore Expo" with _ _ Newspaper (Radio and Television News). The activities are as follows: from now until September 1, tell me your feelings and interesting stories about the _ _ drug fair.

2) On September 7th, the winners were announced on the spot of _ _ "The First Cup of Me and Medicine Expo", and the winners were invited to present awards on the spot. Celebrities from _ _ are invited as the awarding guests, and _ _ major media will report on the spot.

Award setting:

First prize (1 person): a prize worth about 500 yuan.

Second prize (2 persons): a prize worth about 200 yuan/person.

Third prize (5 people): a prize worth about 100 yuan/person.

Participation Award (not limited): a prize worth about 10 yuan/person.

Media publicity

In order to make the activity form a greater momentum, the activity should adopt various means of communication (newspapers, television, leaflets, pop, etc.). ) to integrate communication. The celebration ceremony will be held one week before the celebration. The main strategies are as follows:

1, newspaper advertisement

Jointly launch "The Story of the First _ _ Cup of Me and the Pharmaceutical Expo" with _ _ Newspaper (Radio and Television Newspaper) for newspaper publicity.

Notify and publicize the 2nd anniversary celebration and other activities in newspapers, mainly including the time and content of the activities.

Soft article: Introduce the development road, achievements, perfect supply channels, advanced management mode and pleasant shopping environment of _ _ Group.

2. TV advertising

Promote the time and content of the event in the form of wandering subtitles.

Make a 1 minute promo a few days before and after the anniversary: introduce the road of group exhibition, achievements, value-added goods brought to consumers by perfect supply channels, and pleasant shopping environment brought to consumers by advanced management mode.

3. Leaflet publicity

Mainly to print exquisite leaflets about the time and content of celebration activities; Introduce the road of _ _ group exhibition; The list of special discount goods in Shang Chao was distributed on a large scale in _ _ _.

cost budgeting

Shop celebration planning scheme 4

I. Background and significance of the activity

In view of the fierce competition in the supermarket industry, how to use the full moon to carry out a series of promotional activities to gain a foothold in the market, expand brand influence and achieve the purpose of promoting sales is the subject to be solved in this promotional activity.

Second, the name and positioning of the activity

The name of this activity is: "Celebrate the full moon at ultra-low price _, and give back the full moon gift for you to choose from". With the theme of "Happy Morning Market" and "Christmas Eve Market" as the breakthrough point, more than 100 ultra-low explosions are combined with infield promotion to create a warm atmosphere for the full moon celebration, so that consumers can really feel the benefits and convenience of _.

Three. The process and development of activities

Activity time: February 24th-March 5th, 2020.

Activity layout: 1, a giant, 26.80 m _.5 m, sitting above the store door.

Put a rainbow bridge in front of the gate. (4 days)

3. 40 active POPs (forming a full moon celebration corridor) are listed.

4. 20,000 copies of DM special issue were posted for the full moon celebration (1 10 was posted as a special price for the celebration).

5. Activity poster: According to the size of the activity poster column.

One of a series of activities: Celebrating the full moon at an ultra-low price from morning till night.

Surprise 1, fresh and happy morning market:

Activity time: 7:00-9:00 am from February 24th to March 5th, 2020.

Activity mode: _ The supermarket selects 15-20 ultra-low-priced goods for consumers to choose every morning during the activity. For details and prices, please see the daily special information column at the entrance of _ supermarket.

Surprise 2, fresh and safe night market:

Activity time: February 24th-March 5th, 2020 18.00-2 1.00.

Activity mode: _ Supermarket offers 50% discount on all vegetables every night during the activity period, giving _ consumers real benefits. For details, please refer to _ supermarket internal price information.

The second activity in the series: give back the full moon gift for you to choose from.

Surprise 1, lucky turn prize 100%, level 8 gift for you to choose from.

Activity time: February 24th-26th, 2020.

Activity mode: During the activity, all customers and friends who have shopped all over 30 yuan in _ supermarket can transfer the voucher and receipt to the activity site 1 time; Customers and friends who shop all over 70 yuan can win two prizes; Customers and friends who spend more than 100 yuan on shopping can win 3 prizes, and a single receipt is limited to 3 times. 100% winning,

Detailed rules for prize transfer: under the guidance of supermarket staff, customers can press the button lightly with their hands, and after the turntable rotates, the corresponding prize in the designated area can be obtained when the needle tip of the pointer stops.

Prize setting: * * Divided into 8 grades:

1 District Prize: 6 sets of four-piece cotton sheep (code: 14020474).

Prize in the second district: 5L Fulinmen edible blending oil (code: 05070 139) quantity 10 bottle.

Prize in the third district: 20 packages of 600G Want Want Gift Package (code: 03260110).

Prize in the fourth district: Eight-year-old immortal (glass bottle) (code: 06040 152) Quantity 3

Prize of Zone 5: 40 packages of 650G carved phosphorus-free washing powder (code:11070255).

Prize in Zone 6: 60 bottles of Coca-Cola vanilla flavor 500ML (code: 02010282).

Prize in Zone 7: carved transparent laundry soap 138G (code: 1 1360005) with a quantity of 200 pieces.

Prize in Zone 8: Paper tube (delivered directly by the supplier). The tentative number of prizes is 4000 tubes.

Surprise 2. Shopping has surprises, and there are gifts on the next floor.

Activity time: March 3-March 5, 2020.

Mode of activity: During the activity, customers who have fully purchased 15 yuan on the second floor can get a beautiful small gift at the supermarket service desk with the shopping receipt of the day (after the supermarket staff confirms that they have purchased the goods on the second floor), 500 copies a day until they are delivered.

Small gift: _ _ product: 1299 1460 (purchase price: 1.5 yuan)

Surprise 3: 3000 membership cards are released-affordable and visible.

Activity time: February 24th-March 5th, 2020.

Activity mode: During the activity, customers who shop in the supermarket in 25 yuan or above can apply for a supermarket membership card (worth 30 yuan) for free, so that you can enjoy the membership price all year round.

Marketing department operation:

1. Provision of outdoor and infield decorative items. (Delivered before February 23rd)

2. 20,000 leaflets were produced. (completed before February 22nd)

3. Production of award-winning props (delivered before February 22nd)

Business operation:

Detailed information of 1, 1 10 project (before February 2 1 year)

Store operation:

1. Please ask the shopping mall to cooperate with the marketing department to complete the renovation of the infield and outfield.

2.20,000 copies of post were distributed (65,438+08,000 copies were distributed by region on February 22nd, and 2,000 copies were kept by stores).

3. Ultra-low-priced goods are displayed and sold in piles every day, with eye-catching POP. Strengthen the awareness of indoor broadcasting.

4. 1 10 The words "special goods" are inserted on the shelf of special goods.

5. Please distribute and register the prizes and gifts for the above activities according to the cashier's receipt. After the activity, it will be unified to financial reimbursement with the promotion plan and registration form.

6. Reward gifts: Please prepare enough gifts in advance. Click on the barcode to order the goods in the logistics.

7. Get 3000 membership cards from the office in advance.

8. When the store is open, please strengthen the security force and maintain the order of on-site activities.

Verb (verb's abbreviation) activity cost estimation;

Outfield decoration cost: about 3000 yuan.

Interior decoration cost: about 1000 yuan.

Promotion cost: about 10000 yuan.

Total cost: about 14000 yuan.

Detailed description of intransitive verb activities;

1. All special offers are limited in quantity until they are sold out.

2. All gifts are non-refundable or discounted.

3. Employees within the company are strictly forbidden to participate in this promotion.

4. Our company has the final right to interpret this activity.

Shop celebration planning scheme 5

I. Theme of the event

Six Surprises and Unlimited Joy —— The First Anniversary Celebration of Supermarket

Second, the activity time

25 June-6 July

Third, promote policies.

1. Happy birthday, send cakes into the store (the top 300 people sent cakes into the store on July 2nd).

2. Coke is free to drink (300 cans of coke are distributed in different forms every day for 2-4 days).

3. Buy a color TV (from July 2nd to July 4th, a lottery ticket will be given when the single ticket reaches _ yuan, and the lottery will be held every afternoon from July 2nd to 4th at 16:00, only in emerging stores).

4. The over-value goods will be auctioned at 10 yuan (all kinds of over-value goods will be auctioned at 10 yuan on the 2nd to 4th, and then the price increase can be an integer multiple of 5 in 5 yuan, only for emerging stores).

5. Snowflake Beer Competition will be splendid (Snowflake Beer Competition will be held at the event site at 2-4 pm every day, divided into groups and finals).

6. There are surprises in the shopping receipt (the lucky ticket number will be announced at the event site on 2-4 days, and shoppers will have the opportunity to get a mysterious gift during the event).

Fourth, award setting and lottery.

Prize: Three first prize winners draw a 32-inch LCD TV worth 2990 yuan in Yamashita Store every day.

Second prize: 15 people, 5 brand electric fans worth 128 yuan every day.

30 third prize, 10 daily value, a set of refreshing summer sleeping mats in 38 yuan.

Lottery: After the customer pays for shopping, he/she will get a lottery ticket at the service desk with the receipt, and each station in 38 yuan will get one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (the password can be the birthday of the ID card without filling in the telephone number). ) and sealed by the service desk. Customers who put 30 tickets into the prize box will keep the prizes.

Verb (abbreviation for verb) publicity plan

External power:

Leaflets (general)

Banner (General)

Publicity vehicle (GM)

Rainbow Gate (Universal)

Facailong (Beishan)

Store comparison: display board in front of the door, stage performance, flower basket in front of the door, in-store poster, flag hanging, floor sticker, display adjustment, promotion desk, promotion board, welcome ribbon (temporary promotion staff), and prize box beside the service desk.

Advertising language:

1.__ The first anniversary of the supermarket, the six-fold ceremony, and the two-store celebration.

2. Shopping lottery, color TV mobile phone is free.

There are many special prices and discounts for the audience.

4. Wonderful interpretation, joy and laughter

5. Do what you can in the beer competition.

Publicity content: leaflet-1/2 activity theme+six major activities+advertising language +a prize map.

1/2 Promotional Goods

B-side activity theme+promotional goods+advertising language

Poster: event theme+six major events+some promotional products

Banner: advertising language or six activities

Publicity car: theme+six items+prize map

Hanging Flag: Advertising Language+Image Map

Background cloth: theme+six items+prize map+supplier content

Front card: theme+six detailed explanations+prize map

Specific timetable

Publicity preparation: June 25-28, sorting out the details and prices of promotional products and customizing promotional materials.

Finalization of publicity: material preparation, publicity implementation, flag hanging, adjustment and display, and flag hanging on June 28-30.

In-store preheating: Starting from 30th-1 day, emerging stores will purchase in advance and issue a lucky draw (the lucky draw is valid from July 2nd to 4th).

Publicity implementation: dealers and installers will be determined before 28th, banners and posters will be hung on 28th-29th, leaflets will be distributed on 29th-30th, and publicity vehicles will be patrolled in streets and squares on 30th-1 day.

Preparation for the performance: 1 afternoon, all the stage facilities are in place, the cast members are implemented and the programs are properly arranged.

1 The specific staffing will be confirmed in the evening, and omissions will be found. All staff will arrange specific procedures and precautions.