Pazhou E-commerce Zone Analysis and Investment Opportunities

The Pazhou area has been a hot spot for investment in Guangzhou’s real estate market in recent years, thanks to Pazhou’s e-commerce planning and vigorous construction.

Since the 16-year master plan of the Pazhou E-commerce District was released, the construction of the Pazhou E-commerce District has been in full swing and has never stopped.

Unlike the Financial City, which started earlier than it, the Financial City started construction 12 years ago.

However, there was no way to solve the problem due to the height limit of the Air Force flight route.

Therefore, for a period of time, the construction of the Financial City was in a semi-unfinished state.

This also provides another financial impetus for development of Pazhou, and the construction of the financial city cannot be promoted.

Then the government’s urban construction investment funds will be vigorously redirected to Pazhou, which started in the later stage. This will undoubtedly increase the speed of development and construction of Pazhou.

1) Guangzhou Artificial Intelligence and Digital Economy Pilot Zone

On January 11, 2020, the Guangdong Provincial Government launched the "Overall Plan for the Construction of Guangzhou Artificial Intelligence and Digital Economy Pilot Zone".

The plan focuses on building a Guangzhou artificial intelligence and digital economy pilot zone with Pazhou as the core, the Pearl River as the link, and linking the surrounding areas with industrial integration and development.

It includes three areas, the planned spatial pattern of "three areas on both sides of the river", with a total area of ??81 square kilometers.

Yijiang: It’s the Pearl River.

The two banks are the two banks of the Pearl River, with Pazhou and Financial City facing the river to the east.

Three areas: Pazhou core area, Financial City area, and Yuzhu area (Lingang CBD).

Pazhou Core Area: It is the headquarters of e-commerce Internet companies, with a planned area of ??about 30 square kilometers.

Xiaoguwei University Town Area: The planned area is about 18 square kilometers.

Guangzhou Financial City Area: approximately 8 square kilometers are planned.

Yuzhupian District (Lingang Business District): planning about 25 square kilometers.

The above four areas, the planned area of ??the "Guangzhou Artificial Intelligence and Digital Economy Pilot Zone Construction Master Plan" is approximately 81 square kilometers!

The golden triangle of investment hotspots in Guangzhou in the next ten years:

Pazhou Area, Financial City Area, and Yuzhu Area (Lingang Business District) will constitute Guangzhou’s investment in the next ten years The hot "golden triangle".

This short article mainly analyzes the investment opportunities in the Pazhou area. Let’s focus on the analysis and explanation of the Pazhou area!

2) Pazhou

Pazhou is located in Haizhu District, facing the Pearl River to the north and across the river from Zhujiang New City, one of the three major central business districts in the country.

It is connected to Chigang and Overseas Chinese New Town in the west.

Across Huangpu Port to the south, it is naturally closely integrated with Guangzhou's "Southern Lung" Haizhu Wetland Park.

To the east, it is separated by a strip of water from Cheung Chau Island and Huangpu Port, and its geographical location is very advantageous.

In November 2019, the municipal government passed the "Pazhou Area Development Plan (2019-2035)" document.

The Pazhou area planning mainly includes the following contents:

1. "Exhibition + Digital + Headquarters"? Economy

Integrated development to build an open economy and innovative economy A new pattern of economic linkage development.

2. Population scale planning: It is estimated that in 2035, the Pazhou area will have an employed population of approximately 800,000 people and a residential population of approximately 340,000 people.

3. Rail transportation: The transport capacity is no less than 550,000 passengers/hour, creating an "on-island + off-island" exhibition logistics queuing model.

4. High-standard supporting public service facilities. Improve the "exhibition + digital + headquarters" economy and industrial supporting service levels.

By 2025, the Pazhou area will achieve a regional operating income of approximately 500 billion yuan.

By 2035, the Pazhou area will be fully built into a global exhibition industry cluster with international influence, a Bay Area digital economy pilot zone, and a Guangzhou headquarters economic growth pole, achieving regional operating income of approximately 1.2 trillion yuan!

3) Space industry:

1. Pazhou West District: Artificial Intelligence and Digital Economy

Focus on the development of the Internet and cloud computing, big data services, artificial intelligence, Digital technology industries such as new generation information technology and digital integration innovation industries such as digital creativity and industrial Internet.

Support multinational headquarters companies to establish global or regional R&D centers, open innovation platforms and large business incubators.

Currently, Tencent, Alibaba, Fosun, Gome, Vipshop, Xiaomi, YY, iFlytek, Yueke, Yue Media, Kangmei Pharmaceutical, etc. have been confirmed to settle in. Pazhou Electric The business headquarters base has basically taken shape.

2. Central District 1: Convention and Exhibition Industry

Focus on the development of brand exhibitions, international conferences, digital exhibitions, incentive travel, cultural festivals and other new business formats, and modern business services. .

Build the Pazhou International Convention and Exhibition Center into a global brand center and global procurement center, expand the brand influence of international conferences and events, and promote the entire industry chain of conferences, exhibitions, trade, purchasing, finance, and logistics. Aggregate development.

Focus on the development of various exhibition services, emerging finance, cross-border e-commerce services, exhibition tourism, supporting the development of smart logistics, high-end hotel services, exhibition talent training and intermediary services, and build the core of Guangzhou's international business exchange center district.

3. Central District 2 + East District: Digital Economy and Headquarters Economy Innovation Cooperation Zone

Focus on the development of digital economy, innovative headquarters economy, science and technology services, talent services, consulting and design and other majors service industry, and create a digital economy and headquarters economic innovation cooperation zone.

4. South District: Innovation, Integration and Expansion Zone

Focus on the development of new exhibition formats such as high-end conferences and festivals, smart cities, digital trade, financial technology and other digital integration innovation industries. The overall plan is to build an innovation and expansion zone integrating artificial intelligence and digital economy with other industries such as exhibitions and exhibitions.

4) Rail transportation

Pazhou will build a convenient and efficient green transportation system and build rapid transportation to innovative sectors such as International Financial City, Zhujiang New Town, University City, and China-Singapore Knowledge City. System, gradually build a three-dimensional transportation system such as subways, light rails, buses, and docks, build three-dimensional parking lots and configure charging piles.

Three new cross-river tunnels have been added: Chebei Road-Xinjiao East Road Tunnel, Xianyue New Street Tunnel and Pazhou East Tunnel.

Resolve the connection between the riverside areas on both sides of the Pearl River and set up overpasses and auxiliary roads along Huangpu Avenue to ensure rapid traffic.

Among them, the Chepi Road-Xinjiao East Road Tunnel (the section from Huangpu Avenue to Xingang East) has started construction and is expected to be completed in 2021.

The project starts from the intersection of Chebei Road and Huangpu Avenue in the north and ends at Xingang East Road in the south, with a length of about 2.1 kilometers.

The project is an urban main road with a planned width of 60 meters, a two-way 6-lane tunnel section, and a design speed of 60 kilometers per hour.

In the future, the Chebei Road-Xinjiao East Road Tunnel (Phase II) will be built, starting from the Keyun Road-Xinjiao East Road interchange in the south and ending at Xingang East Road in the north. It is planned to be the city's main road.

The total length is about 2.2 kilometers, and the planned red line width is 60~70 meters.

The current status of Pazhou rail transit, subway lines 2 and 8 are currently in operation, and a tram along the river.

It is planned to add 6 new subway lines, Lines 11, 19, and 20, Guangfo and Guangzhou-Dongguan-Shenzhen Intercity, and 3 tram lines!

There will be 10 tracks intersecting, taking 25 minutes to reach the airport and 10 minutes to Guangzhou South Railway Station! , arrive in Hong Kong in 1 hour!

5) Surrounding representative properties

1. West District:

World Harbor Garden: Located at No. 192-198, Xingang East Road, it was built in about 2004. It belongs to ordinary commercial residential buildings and tower buildings. Fixed parking spaces: 100, floor area ratio: 2.2, greening rate: 20%, greening rate is low. House type: Mainly small houses.

Subway: It is about 631 meters walk from Modiesha Subway Station on Line 8!

Panjiang Garden: Located at No. 12, Panjiangnei Street, Xingang East Road, it was built around 2002, with a greening rate of 35% and a floor area ratio of 1.8!

Metro: Modiesha Station on Metro Line 8 takes about 8-10 minutes!

School: South Campus of Haizhu District Second Experimental Primary School!

2. Central District:

Big Family Garden: Located at No. 91-111 Yuanting Road, Xingang East Road. Built in 2003, it is a small high-rise building with a floor area ratio of 1.1, a greening rate of 31%, and 300 parking spaces (1:0.4). Subway: The walking distance to Pazhou Station on Line 8 is about 330 meters.

The living facilities in the community are not complete enough. There are commercial shops in the park. The park is not divided between people and vehicles, and parking spaces are tight.

Nanyuanju: Located at No. 368, Xingang East Road, it was built in 1997, with a floor area ratio of 3.8, a greening rate of 38%, 300 parking spaces (1:0.3), and a multi-story staircase room!

Subway: Walk to Line 8, Pazhou Station, about 469 meters away. There are 2 subway lines: Line 4 and Line 8, with a large number of stations and extending in all directions.

There is no separation of people and vehicles in the community, and there are insufficient commercial facilities in the community.

3. East District:

Poly Tianyue: The first benchmark real estate in Pazhou, located next to Pazhou Tower Park on Yuejiang Road, Haizhu District. It was completed in 2014 and is relatively new. The community consists of 22 high-rise residential buildings and is invested and developed by Poly Real Estate (Group) Co., Ltd. The building area of ??the units ranges from 25 to 400 square meters, with a large span, and there are various types of units from 1 to 6 rooms.

The community covers an area of ??750,000㎡, with a construction area of ??1,850,000㎡ and a floor area ratio of 2.47. The community consists of 4 18-story small high-rise residential buildings and 18 43-story high-rise residential buildings. Most of the communities have elevator rooms with one elevator and three households.

Building area: one-bedroom 25-70㎡, two-bedroom 53-92㎡, three-bedroom 89-142㎡, four-bedroom 142-376㎡, five-bedroom 180-400㎡, six-bedroom 116-400㎡ ㎡.

Metro: Wanshengwei Station of Metro Line 4 and Line 8 is 500 meters away from the community.

There is Wanshengwei Shopping Plaza nearby, with complete living facilities.

There are Haizhu District No. 3 Experimental Primary School and Huangpu Middle School nearby!

Yajun Garden: Located at No. 48, Xingang East Road, Haizhu District, it was built in 2003, with a floor area ratio of 0.91 and a greening rate of 35%.

It covers an area of ??220,000 square meters and has a total construction area of ??200,000 square meters. Townhouses, apartments. The apartment has a total height of 13 floors and is equipped with an elevator. There are three elevators and six units. Building area: 89 square meters for two bedrooms, 115 square meters for three bedrooms, and 143 square meters for four bedrooms. The distance between buildings is as high as 80 meters, providing excellent lighting and ventilation.

Metro: Wanshengwei Station, where Line 4 and Line 8 meet, is a 400-meter walk away!

The surrounding facilities are complete, and there is Wanshengwei Plaza within 800 meters!

Blue Kangyuan Kindergarten comes with a degree from the Third Experimental Primary School in Haizhu District.

6) Schools

The educational resources in the Pazhou area only include: Guangzhou Zhixin Middle School Pazhou Experimental School, Haizhu District No. 2 Experimental Primary School, Haizhu District No. 3 Experimental Primary School, Guangzhou City The Sixth Middle School and several other provincial first-level schools!

7) Investment Opportunities

The next 5 to 10 years will still be the highlight of Pazhou’s development.

In the next five years, the supply of office buildings in Pazhou West District will gradually reach a peak value, gradually taking over the office supply and shipments of Zhujiang New Town.

Driven by the leading companies in the Pazhou E-commerce Industrial Zone, it is estimated that most of the influential e-commerce companies in South China will gradually gather together, and obvious e-commerce industry cluster advantages will be formed in the future.

The advantages of Pazhou’s e-commerce industry cluster will bring in a large number of employed people to work and live near Pazhou.

It will drive a large number of residential leasing and sales in the Pazhou area, which will benefit the real estate transaction market in the Pazhou area!

There are not many real estate options to choose from in Pazhou West District. For investment in the area, you can choose Panjiang Garden, which can house and sell, and can provide rental houses at appropriate prices for employees of e-commerce companies.

For investment in the mid-term area of ??Pazhou, it is recommended to choose a large family garden. The price is moderate and the subway station is nearby. In the future, Pazhou Station will be the intersection of multiple subway lines, and the transportation is extremely convenient.

In Pazhou East District, if you don’t have enough funds, choose Yajun Garden. If you have sufficient funds, Poly Tianyue is your first choice.

Poly Tianyue is undoubtedly the most popular fried chicken in Pazhou East District and the first benchmark real estate in the region. Whether you live there or invest, there will be better room for appreciation in the future.

(Taurus pulling the cart? May 31, 2020)