What is the core connotation of tourism complex?

From 265438 to the beginning of the 20th century, China's economy took off in an all-round way, which promoted the rapid development of real estate. The per capita income of the people in China has exceeded $3,000, and it has been rising all the way. The travel of China people has changed from traditional sightseeing to leisure tourism, the development of tourist attractions has changed from single development to comprehensive development, and large-scale real estate has changed from traditional residential real estate to comprehensive leisure real estate. Tourism real estate has effectively promoted the re-upgrading of China's tourism industry, and has the following characteristics:

& gt& gt is based on excellent tourism resources and certain land. This is the premise of tourism real estate. It should be pointed out that the tourism resources mentioned here are pan-tourism resources, including artificially created resources, and how to turn them into unique attractive tourism products is its core direction. Land resources can be large or small, which determines the scale of tourism complex and affects the proportional structure of products.

& gt& gt is dominated by tourism and leisure functions. As a tourism complex, the function of tourism and leisure must be dominant. Based on the framework of comprehensive development of pan-tourism industry, the concept of "comprehensive tourism and leisure" should be integrated with various tourism functions such as sightseeing, amusement, leisure, sports, conference, vacation, experience and residence. Of course, the comprehensive configuration of functions in actual development is not a simple combination of multiple functions, but should focus on building one of them according to specific conditions.

& gt& gt Through comprehensive land development. Tourism complex is actually a means of comprehensive land development and utilization oriented to tourism and leisure. Its goal is to achieve multi-functional and multi-format agglomeration through comprehensive development, enhance land value through tourism development, promote the development of derivative industries and multi-cultural interaction, and finally realize the optimization of development returns.

& gt& gt takes leisure real estate products as the core. The leisure real estate products mentioned here include resort hotel real estate, leisure commercial real estate (commercial street), leisure residential real estate, creative real estate and other characteristic theme real estate, which are the core of tourism complex development and profit.

& gt& gt is guaranteed by higher quality service. As an upgrading model of tourism development, tourism complex must have higher quality services beyond the general scenic spots as a guarantee to achieve good operation.

After years of development, tourism real estate has recently entered a super-large-scale era. For example, Dalian Wanda Group and several consortia have developed a comprehensive tourist resort in Changbai Mountain with an area of 5 square kilometers and Haitang Bay in Hainan. Evergrande Group has developed a Guangdong pickup sports city with an area of nearly10.5 million mu, and Guangzhou Changlong Group has developed a marine complex of more than 8,000 mu in Qinheng Island, Zhuhai in response to national policies. This is determined by the comprehensive requirements of capital, specialty and management. The outbreak of super-large tourism complex in recent two years has triggered the introduction of strict industrial policies. 20 1 1 in summer, the national development and reform commission issued an urgent notice to stop large-scale theme parks-all theme parks with an investment of more than 500 million yuan and an area of more than 300 mu must be reported to the State Council for approval. This has also promoted the development of tourism complexes to a certain extent. The emergence of "tourism complex" is the result of three major upgrades: the upgrade of tourism consumption mode (from single sightseeing to comprehensive leisure vacation), the upgrade of scenic area development mode (from single development to comprehensive development) and the upgrade of tourism real estate development mode (from traditional residential development to comprehensive commercial real estate development).

As a national brand organization of theme tourism planning, Guangzhou Zhihui Tourism Scenic Area Management Co., Ltd. has put forward a lot of professional suggestions on tourism complex, leading domestic counterparts, solving urgent strategic problems for the government and enterprises, guiding these enterprises to successfully cross the industry gap and smoothly introduce into the new world of theme tourism development. For example, Sanya Phoenix Mountain Water Park is located in Zhejiang Carson Group, Zhangzhou Pisces Island is located in China Merchants Group, the core enterprise of central enterprises, and Zhaoqing Eco-industry Valley is located in Guangdong Fan Chao Group, as well as the trip of Chengdu Wanchun Tourism Town, Guangzhou Changlong Tourism Resort, Wenzhou Theme Park Cluster and Hainan Wanning Sun River through the tropical rain forest.