Traditional Culture Encyclopedia - Hotel franchise - Does B&B design need to target people?
Does B&B design need to target people?
1.B&B's business philosophy and target group determine the general scope of your site selection. The general scope of the site selection determines the innate foundation and the tolerance to the large-scale development of the market in the later period, which is very reasonable. First of all, we should do homestay first, then push our target population, and then push the appropriate area according to our product positioning.
2. The area with the largest population base can be surrounded by surrounding cities and regions, with a radius of three hours' drive. A three-hour drive is a relatively comfortable interval, and people will feel tired after more than three hours; In less than three hours, the occupancy rate of guests cannot be guaranteed. Why do you say that? Our vacation system has spawned many short trips, and the basic driving time is only about one and a half hours. Drive during the day, eat at noon and drive home at night. There is basically no need and willingness to stay.
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