Marketing Department Job Responsibilities.

Responsibilities of each position in the Marketing Department

1. Responsibilities of the Marketing Department Manager

(1) Correctly grasp the market and reasonably assist the general manager’s office in setting up sales goals.

(2) Decide on sales strategies and establish sales plans, and take actions to implement them.

(3) Make good use of the salesman’s ability and stimulate the salesman’s fighting spirit.

(4) Manage sales activities, job assignments and internal communications.

(5) Effectively organize sales affairs, statistics, analysis and workload measurement

(6) Benefit planning and management.

(7) Timely summarize and report the situation and submit it to the general manager’s office.

2. Responsibilities of the Assistant Planning Manager of the Marketing Department

(1) Conduct market research, analyze the relationship between seasonal changes, and assist the marketing manager in formulating sales targets.

(2) Analyze market share and plan, implement and conduct sales.

(3) Carry out training, guidance and supervision of sales staff, and guide marketers in various activities.

(4) Assist in drafting sales plan and submit to marketing manager.

(5) Coordinate and communicate internally with various departments, and promptly feedback customer suggestions to the department for improvement.

(6) External public relations, improve the hotel’s popularity, and promote hotel projects in a timely manner.

(7) Conduct performance evaluation of marketers.

(8) Assist marketing managers to conduct marketing activities, summarize, analyze operations, and manage recycling activities.

3. Responsibilities of Senior Account Director

(1) According to the hotel marketing plan and the proportion of customer source, lead the sales staff to complete the business tasks of business customers, groups and individual guests, Regularly compile statistics on the sales performance of each salesperson.

(2) Coordinate customer visits, allocate the areas visited by each salesperson, consolidate existing customer sources, and develop new customers. Check and collect salesperson's visit reports, establish customer files in a timely manner, and submit to the marketing manager.

(3) Collect customer feedback and report to the planning manager for improvement.

(4) Participate in the "morning greeting" in the hotel, talk with guests and regular customers, seek opinions in a timely manner, and improve service details.

(5) Check the implementation of room reservations, meal reservations and other services received by the salesperson every day, and confirm that the hotel can provide corresponding facilities and services to guests.

(6) Use public relations skills and business skills to make friends with people from all walks of life, expand information sources, and grasp business opportunities.

(7) Actively participate in various promotional activities organized by the hotel to build the hotel's image and promote business development.

(8) Complete other tasks assigned by the marketing manager.

4. Responsibilities of Customer Service Director (Salesperson)

(1) According to the business goals assigned by the marketing manager, under the leadership of the senior account director, complete the sales of business customers, groups, and individual customers Perform business tasks and report performance in a timely manner.

(2) Persist in maintaining close contact with customers through door-to-door visits, phone calls, etc., and develop new customers and new customer sources in a planned manner. The report of the completed visit is submitted to the marketing manager for review.

(3) Participate in morning greetings at the front desk and restaurant every week, communicate with guests, and report the situation in a timely manner.

(4) Carefully handle customers' room reservations, meal reservations and other business reservations, implement them in place, communicate sincerely and patiently, and give guests a sense of trust, thereby establishing a long-term cooperative relationship.

(5) Actively participate in various promotional activities organized by the hotel.

(6) Assist in collecting relevant information and promote operations.

(7) Complete relevant marketing documents, sign business account and travel agency agreements with customers, and expand the hotel's business.

(8) Organize the films every day, list them, and categorize and archive them.

(9) Complete other tasks assigned by the marketing department manager.

5. Job Responsibilities of Marketing Clerk

(1) Assist the department manager to handle the business and administrative work of the marketing department.

(2) Keep minutes of department meetings, sort and print them and submit them to the department manager and relevant leaders.

(3) Responsible for classifying and storing the department’s business and administrative files, and collecting market information.

(4) Responsible for the daily affairs of the department.

(5) Assist department managers to coordinate working relationships with various departments.

6. Responsibilities of Art Supervisor

(1) Responsible directly to the department manager and organize art room staff to carry out art design and production.

(2) Complete important art design and production independently.

(3) Preside over the formulation of the art room management system, design and operating procedures, and supervise subordinates to implement them conscientiously.

(4) Review product quality to maintain the hotel’s style and reputation.

(5) Regularly train, evaluate and assess employees.

(6) Keep abreast of relevant information at home and abroad, establish an art database, and maintain the rationality and innovation of designs and products.

7. Art Responsibilities

(1) Complete hotel art production tasks, such as banquet venue layout, design and manufacturing of large-scale advertisements and VIP supplies, etc.

(2) Properly keep and economize on the use of various art tools, paints, etc., and conduct regular material statistics to facilitate department cost accounting.

(3) At the same time, collect, organize, analyze and store data.

The departmental nature of the sales department, the standard of service quality, the good equipment and facilities, the mentality of employees, the grasp of the market direction, the addition and subtraction of business items, and the control of operating costs, then the position of the sales department manager What are the responsibilities? Please read the following provided by Foshan Talent Network.

1. Accept the supervision of the general manager, be directly responsible to the general manager, implement the company's rules and regulations and the general manager's work instructions, and be fully responsible for the operation and management of the sales department.

2. According to the company's rules and regulations and the specific conditions of each facility project, propose the department management system and the specific work tasks and management responsibility standards of the foreman, and supervise the implementation to ensure that the department's various leisure and entertainment facilities and various Coordinated development and operation of management work.

3. Analyze the customer demand, business structure, consumption status and development trends of each facility project, study and propose budget indicators such as department revenue costs and expenses, and submit them to the general manager for approval. After incorporating it into the corporate budget, it is broken down and implemented into each facility project, and supervisors and foremen at all levels are organized to complete the budget targets.

4. Research and review the service procedures, quality standards, and operating procedures of each facility project, and check the implementation status of personnel at all levels of each facility project, analyze existing problems at any time, propose improvement measures in a timely manner, and continuously improve Quality of service.

5. Research and propose management plans to adjust the operation methods, business hours, products and charging standards of each facility project based on changes in market and guest needs. Actively cooperate with corporate sales activities, cooperate with relevant departments to organize and promote other sales activities, adapt to changes in guest consumption needs, and improve facility utilization and sales levels.

6. Review and issue the purchase, use, and expense documents for each facility project foreman, control costs and expenses according to department budgets, and improve economic efficiency.

7. Do a good job in assessing the work of foremen of each facility project, provide timely guidance, and mobilize the enthusiasm of personnel at all levels. Carry out inspections at any time to ensure the coordinated development of project management and service work of various facilities in the sales department.

8. Formulate staffing for each department’s facility projects and arrange regular staff training. According to business needs, rationally organize and deploy personnel to improve work efficiency.

9. Strictly control the usage of low-volume consumables and daily business consumables (including water, electricity, gas, etc.) of the enterprise. Keep operating costs to a minimum.

10. Collect and solicit opinions from customers at any time, handle customer complaints, analyze tendencies in the service quality management of the sales department, and propose improvement measures in a timely manner.

11. Coordinate well with the business and various departments of the company, and complete other tasks assigned by the general manager.