Brand concept of Hanting Hotel

Brand slogan: people on the road, home in the cold pavilion.

Logo concept:

Logo graphics use the outline of a circular place concept, and express the image of Han Ma in Hanting by modern means, which contains the meaning of "line" and "post" and has the characteristics of express hotel industry. The red arc below Hanma symbolizes the horizon, which not only presents the extraordinary journey scene of travelers on the horizon, but also implies that Hanting Hotel has developed and expanded with the world as its territory.

In the design of glyphs, it combines the bright and delicate features of Han elements, and uses rounded corners in details to make the vision more harmonious and rich.

The blue of the logo symbolizes neatness, modernity and comfort, and the red symbolizes the warm atmosphere of Hanting as a travel home.

"Han" originally refers to Tianhe and cosmic galaxies. -There is a cloud in the Book of Songs: "Where there is Han, there is light in prison." The Chinese nation is called "Han people", which began in the Han Dynasty. The prosperous times of Han and Tang Dynasties are the two dynasties that China people are most proud of. Since ancient times, China people have been famous for their intelligence, hard work and creativity. China people from generation to generation have continued the spirit of hard work, hard work and simplicity, and created the rapid economic development of China.

"court", courtyard. -The courtyard life of China people always represents the highest realm of harmonious human settlement. Whether Ouyang Xiu's "The courtyard is deep, the willow piles smoke, and the curtains don't count", Lu You's "The courtyard is full of cicadas in the daytime, and people are tired and lazy to shake the fans", or Su Shi's "The courtyard is clear, and the peaches and plums are broken at the beginning", all of them reveal the courtyard complex of China people. The vestibule backyard is not only a pleasant place to live, but also a place to release the soul.

To become a representative hotel brand in China, based on the lofty ideal of Miracle when he founded Hanting Hotel, Zhu Hua Hotel Group subsequently created a number of hotel brands suitable for consumers with different consumption levels and preferences in China.